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- Sales Team negotiates and agrees brief with the client
- Aftee this the creative writer writes the script including music and the voiceover choices
- Script gets passed back to the client and then waits for there approval
- Creative producer makes the advert
- The advert then gets passed back to the client for signing off
- Advert is scheduled through trafficking department and aired.

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The production house will have the same facilities as a local station. The only difference is that the production house is on a bigger scale. The people are normally behind scripting and producing big, national or international campaigns which could include magazines and TV advertising too. Some examples of a production house are the shoot business, clocktower creative and radioworks.

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An example of a radio company who create there own advert is Talksport. Talksport is owned by Newsinternational who also own bridge who are an advertising agency. Below I have attached a radio advert made from talksport for the product amigo loan. They have changed the advert to a chant that is very similar to the arsenal chant.

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talkSPORT radio Amigo Loans Advert 'ONE NIL TO AMIGO LOANS!'

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A community radio would help out a local companies as the money that comes from the local company will go back into the community and into the community radio. Therefore its just a circle effect were everyone helps each other. out.

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To have an On Air advertisement with Salford city radio for 30 days @ 3 spots per day is £200. To have the 30 Days @ 6 spots per day it is £300.

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A sound library is a collocation of different sound recordings to be used for a radio station it is then all held in a sound library to be used live on air when it is needed.
Sound libraries allows you to download different types of sounds and beats this could be a backing track to a song or a sound effect. A lot these you have to pay for. For example if you wanted to buy the odyssey complete collection it would set you back $5,995 with this though you would acquire 100,566 which you could then use for your radio. On some websites you can get a trail track were you don't have to pay any money for the sounds but you wouldn't get to keep them as it is a trail, a lot of others though you will have to pay to use there sounds.

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An example of a audio recording studio is Audio Always which is based in Salford media city there you can hire voice overs and post audio production. When hiring out a audio room here is the equipment that will be provided to you:

Microphones Neumann U87, Neumann TLM 103, Sennheiser MKH60 and Sanken COS-11D
Computers and Software Apple iMacs, iPads, ProTools (updating latest version) and Adobe Audition
Monitoring Genelec speakers, Sony MDR 7506 headphones and LG LCD visual monitoring
Connectivity Prodys Prontonet ISDN, Zephyr Xstream ISDN, Source Connect Pro, ipDTL, Skype and Facetime
Plugins Waves Gold and Izotope RX
Other EdiPrompt and EdiCue.

The facilities that are on offer here is a studio book were you can record audiobook sessions, ADR, Audio Post Production, Podcast Recording and Voice Overs. Audio Always uses the latest Pro Tools software, utilise the Emmy Award winning EdiCue and EdiPrompt and use industry standard microphones, such as the Neumann U87 and TLM 103.

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Creative Producer- The Creative Radio Producer is someone who creates programme content and with also manage all of the production process for both live and recorded radio programmes. They can also take charge in managing the whole radio production process for both live and recorded programmes.

Sound/Production Engineer- A sound engineer in a recording studio you would make high quality recordings of music, speech and sound effects.

Recording Artists- A recording artist is a musician who records and releases music, most often professionally through a published record label or sometimes they would be independent.

Voice Over Artists- Voice over artists are know to use their vocal abilities and speaking voice to narrate or to be a character. The main responsibilities of a voice over artist is to practise different voices and constantly expand your range of voice characters and qualities. They also have to keep there voice healthy as this is there main skill. They must also make the script sound realistic and believable.

Radio Copywriter- A radio copyrighter is someone who writes a script for the radio adverts. This copywriter must have an understanding about how people listen and respond to a radio programming.

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Negotiated Production Budget:
- by local sales team
- by national agency
- by regional agency
How do you get your money?
- A smaller company will use the local sales teams this is because they will need the smaller remit and the smaller sales outlook they must also plan whereas larger companies some examples of this are Apple, Microsoft. They will also use national agencies which will reach as many people as possible.
Why is Negotiated Production Budget Important?
Negotiated Production Budget is important as they are the ones who recommend the advertising strategies therefore putting the whole production into motion.

Music Royalty Payments
How do you get your money?
When a radio station plays a song or a piece of music the payments are essential to keeping the legal rights to the song or that piece of music.
Why is this important?
If we didn't pay the paying royalties you would be breaking the copyright fraud law and are defrauding the musician. This can then lead to very expensive copyright battles which are not fiscally sound and are not good for the brand.

Voiceover artists fees
How do they get there money?
The price of a voiceover will be different depending on who is doing the voiceover. A better and well known actor will charge more money.
Why is it important?
The amount a company pays to a voice actor usually telling on how much success he brings to the brand and how important the advert is. It is important as it gives the advert more character.

Trafficking costs
(scheduling, billing)
How do they get there money?
The traffic department looks after the scheduling of adverts. They would then make sure that there is a good selection of adverts in the break with yours. They are also the ones who will track the success of the adverts.
Why is it important?
The trafficking costs are the essential cost required to get the most out of your success of the advert after release.