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Before they've seen the video, I believe the target audience in indifferent on Elsy. Neither positive nor negative. Since music a highly saturated, it is highly likely she is known by a couple of individuals and from the target audience. After the video I want them to be excited, happy and supportive of Elsy and her music. Emotions that need to be conveyed would be happiness, passion in a playful and fun tone. Bright colours best portray that with a matching font of Snubnose by bogstav.

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This video opened me to the idea of interviewing Elsy as a promotional video. It also portrays the artist in front of a yellow background and her lyrics in front of a white background with the words in black. Portraying 'Genius'es' colours of choice. In this video the artist draws you in completely, grabbing your attention and when you realise it, six minutes have passed. If I decide to follow this route, it will be hard to stay under thirty seconds.
Viewed, 16 March.

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Billie Eilish "idontwannabeyouanymore" Official Lyrics & Meaning | Verified

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Bagozzi, R.P., Gopinath, M. & Nyer, PU 1999,'The role of emotions in marketing', Journal of the Academy of Marketing Science,March.

This source delves into the differences between emotion, mood and attitudes and how they all link to decisions consumers make. This was useful as it informed me on which emotions I should portray in my promotional video for the best possible effect.

Lichtlé, M 2007, "The effect of an advertisement’s colour on emotions evoked by attitude towards the ad", in , International Journal of Advertising, vol. 26, no. 1, pp. 37-62.

This article opened my eyes on things such as hue, saturation, lightness of colour and the emotions and attitudes they each evoke. This was useful as it helped me realise the different aspects of colour and how to link them with the emotions i want to bring forth in the promotional video.

Juni, S & Gross, J 2008, "Emotional and Persuasive Perception of Fonts", in , Perceptual and Motor Skills, vol. 106, no. 1, pp. 35-42.

This source delves into the persuasive meaning attributed to texts of different font and its possibilities in advertising. This article assisted me in recognising the fonts I would use in my promotional video to further strengthen its emotional persuasion.

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This video is 33 seconds. It is in the same concept of asking the artist a question, however its only one question. The setting is totally different. Your attention is taken by other objects surrounding him but you still listen to the words he is saying.
Viewed, 16 March.

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As I have decided to explore the idea of making a promotional video for Elsy Wameyo, a young up and coming artist from Kenya, the key messages I would like to focus on are Who does Elsy want to inspire and why? and What does she want to achieve with her music?

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Excitement was the feeling I had when I heard that we would be tasked with making a promotional video. Even though I have no background in directing or filming, I wanted to create a masterpiece. The first idea came to me straight away, a soccer ad with a message of either 'follow your dreams' or 'hard work is only followed by success' or something along those lines. However, Knowing me I expect myself to change my focus to another idea.

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Video starts with a blurry image of Elsy that quickly focuses while one of her songs plays in the background. This song will play in the background throughout the video. She starts to answer questions such as 'What inspired you to sing?', 'Who do you want to inspire?' As she is answering, photos of her past performances are shown. Then the screen changes to black and her iTunes and Spotify links are and the background song increases in volume and the video ends.

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1.Soccer ad "Follow your dream"/ "Hard work is only followed by success?"
2.Tea ad
3.Shoe ad
4.Autotune ad
5.Spotify artist advertising themselves?
6.Elsy Wameyo ad
7.Gabriel 'Dyspora' Akon ad
8.Toothpaste ad
9.FIFA ad
10.MCCSA ad
11.Say no to racism
12.Rap in a new light
13.Dance studio ad
14.Mattress ad
15.Littering ad
16.Drugs ad
17.Cops in a new light
18.Reading in a new light
19.Follow your dream ad
20.Self cleaning shoes
21.Never ending pen
22.Never ending water bottle.
23.Machine that provides knowledge.
24.FIFA for beginners
25.How to be a model.
26.Automatically fitted suit
27.Teleportation ad
28.Full emersion movie
29.Full emersion game
30.Somali culture in 30sec
31.Kenyan culture in 30sec
32.Ethiopian culture in 30sec
33.Oromo culture in 30sec
34.Muslim culture in 30
35.Somali dance tutorial
36.Kenyan dance tutorial
37.Unisa ad
38.Flinders ad
39.Uni of Adelaide ad
40.Waterproof laptop
41.Unbreakable phone screens
42.Self cleaning car
43.Self cleaning clothes
45.Chewing gum that never loses flavour
46.'one hat fits all'
47.One hat that changes to be any hat you need.
48.Shirt that can withstand harsh weather
49.Laptop that doesn't need a charger
50.Kitchenware that doesn't rust
51.Unbreakable cups and spoons
52.Exam prep ad
53.Waterproof jumper
54.Waterproof pants
55.X-ray glasses
56.Duct tape that fixes everything
57.Never ending pencil
58.Car that runs on water
59.Motorbike that runs on water
60.Instant teleportation delivery
61.All in one lotion for everyone
62.All in one hair products for everyone
63.All in one toothpaste
64.Mental health awareness
65.Suicide awareness
66.High quality cheap earphones
67.Waffle ad
68.Pasta ad
69.Pancake ad
70.Chocolate ad
71.Valentines ad (Chocolate with roses)
72.Voice activated car
73.Champions league ad
74.Europa league ad
75.Manchester United ad
76.Paul Pogba ad
77.David De Gea ad
78.Christiano Ronaldo ad
79.Bottle recycling ad
80.World cup ad

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The target audience for this promotional video are females older that ten from any background and any professional status. However, due to her background, her audience can be more focused on individuals like her, young black females from following their dreams in todays world. Since music is a subjective subject, we focus on the artist Elsy. Her individuality, passion and her infectious affection to capture the audience and convince them of her message.