# data[].attributes.body
1. Order from top management
2. Limited funding
3. Fail to plan
4. Individualistic
5. Competitor

# data[].attributes.body
1. Teamwork
2. Motivation
3. Collaborator
4. Mentor mentee
5. Young idea and good energy
6. Networking
7. Multidisciplinary

# data[].attributes.body
1. Icon not established (Duta)
2. Equipment and Facilities
3. Bully culture
4. Less experience
5. Work on time
6. Commitment
7. Networking
8. Afraid to take risk
9. Limited research funding
10. Branding

# data[].attributes.body
1. Governance
2. Track record
3. Multidisciplinary
4. Human Resources
5. Facilities
6. Leadership

# data[].attributes.headline
Figure to represent Centre - Locally / Internationally 

# data[].attributes.subject
Figure to represent Centre - Locally / Internationally 

# data[].attributes.body
For branding

# data[].attributes.headline
Team working - to strengthen bonding among members 

# data[].attributes.subject
Team working - to strengthen bonding among members 

# data[].attributes.body
This chores not mine.
This work supposed to settle by he/she

# data[].attributes.headline
We are not the best! Yet! So Proof who you are!

# data[].attributes.subject
We are not the best! Yet! So Proof who you are!

# data[].attributes.headline
More networking ( local - international)

# data[].attributes.subject
More networking ( local - international)

# data[].attributes.headline
Competition with other center/group in healthcare research

# data[].attributes.subject
Competition with other center/group in healthcare research

# data[].attributes.body
Strength (Strength is an item which grants a positive advantage or considerable capability to the organization)
1. What do you do better than anyone else?
2. What advantages does your organization have?
eg:  Fulltime and prominent faculty,  Technical capabilities,  Healthy environment,

Weaknesses ( Weakness is an element which entails a negative score or disability for the organization)
1. What could you improve
2. What should you avoid?
3.  What factors lose you sales?

eg:  Lack of clearly defined responsibilities,  Lack of strategic plan,  Weak communications,  Inappropriate physical location

Opportunities ( Opportunity is a potential which will direct the organization to grow in a positive way or will grant considerable advantages to the organization, if it implements. In other words, it is a potential benefit which has not been realized yet)
1. What good opportunities can you spot?
2.  What interesting trends are you aware of?

eg:  Possibility of promotion for personnel ,  Availability of international organizations

Threat ( Threat is a factor which will hinder the organization from growing and thriving. In other words, it is a potential harm which has not been realized yet.)
1. What obstacles do you face?
2. What are your competitors doing?
3. Is changing technology threatening your position?

eg:  Low budget and benefits from university,  Managers of Sina Hospital do not consider the research center as part of the hospital ,  It is not clear who is the main administrator for trauma issues in Iran