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Loved the visuals in your presentation. You all were also able to really convey the time spent ideating on the issues raised by your user. In terms of your solution, it was a great example of how to leverage your resources (which is a must in public health). Thanks for being engaged in all the work you did this semester, I know you all will go on to do great things!
-Portia

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Since our product is the development of a coalition between the Mona Center and other community organizations such as the Camp Springs Civic Association, we wanted to learn more about why people join organizations/clubs and what keeps them coming back. The reason why this is important to us is that we are still trying to answer how we can effectively pitch our product and convince other organization that partnering with the Mona Center would be worthwhile.

One common theme that we found across our interviews was that many individuals were interested in joining organizations because they wanted to meet new people with the same interests but ultimately they stayed engaged due to the quality of the community. For example, one individual we interviewed told us about the Hispanic Engineering society he is a part of. He mentioned that the reason he wanted to join was because he wanted to learn more about opportunities for engineers at UMD but he has ultimately stayed engaged with the community due to quality of the food at the events and the friends he has made.

This made us think we need to think more about developing genuine intra community relationships between community stakeholders.

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1. Our Prototype Idea

During our brainstorm stage, we identified a need for more significant community engagement with the Mona Center. In our interviews, Charles proposed that working with community groups will help raise awareness and utilization of the services at the Mona Center.
Our prototype is a community based marketing team. We hope to recruit community leaders from significant existing groups in Temple Hills, Maryland. We hope that our team can be representative of the community we are targeting. We hope to facilitate a long term relationship between residents and the Mona Center. The committee will produce marketing products for the Mona Center, such as flyers and advertisements. This will avoid a very prominent issue that Charles mentioned of marketing that does not truly speak to its audience. Helping members feel as though they are playing a role in the activity of the Mona Center and using their knowledge to the benefit of the center will help make our product successful.

2. Considerations for formulating a pitch

Since our prototype is not an actual tangible product but rather a plan to increase collaboration between the Mona Center and other community groups in Temple Hills, we need to think critically about how we can create a non-traditional pitch that is more interesting than a standard report.

We are interested in using the storyboard format to convey an engaging story about key stakeholders in the community and how their  diverse agendas and perspectives can be used to promote more effective public health promotion strategies.

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Prince George's County: (Key Indicators)
- Rank in the State: 14

Health Behaviors:
- Adult Obesity: 33%
- Access to Exercise Opportunities: 99%

Clinical Care:
- Uninsured: 11%
- Primary Care Physicians 1,910:1

Social and Economic Factors:
- High School graduation: 79%
- Unemployment: 4.4%

Physical Environment:
- Severe housing problems: 20%

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How might we help Charle's friends, fellow senior citizens who have unhealthy habits/poor heath statuses, feel more comfortable accessing existing health promotion programs.

Potential Solutions:
- Market through existing community groups (Housing associations, faith based, etc..)
- Identify community assets (Social capital, organizations, demographics etc..) prior to developing marketing materials

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User:
Elderly people living in Temple Hill area

Need:
To feel comfortable using the Mona center facility and attending health promotion programs

Insight:
They would like to use the facility and its resources, but they feel a barrier because the advertisements relating to health facilities and other local health promotion programs generally feel condescending or lack empathy. Therefore, patients have a negative outlook associated with health facilities. Working with existing community groups and remarketing the health center and its programs could change user perception and increase utilization of the offered services.