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Targeted at consumers who have already tried and used the product before and aims at reminding them of its continued existence and unique benefits.

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Brief messages sent with the objective of reminding a target consumer group about a product or service or of introducing a new theme into an existing marketing program.

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Printing a side-by-side comparison. one company to create a contrast between its product and the same or similar product.

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Refers to the launch campaign. inform consumers of the arrival of an entirely new concept and explain its benefits.

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More prevalent in the non-profit world. Attempts to influence public opinion

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Does not attempt to sell anything directly.Tells you about some kids. Maybe they are the next Beckham.