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Social Media is an insight, and therefore it was always important to me to let audiences see what was going on in rehearsal rooms.

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Social Media is an insight, and therefore it was always important to me to let audiences see what was going on in rehearsal rooms.

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Snappy, often funny and clever - a hashtag is always effective.

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By letting the audience see those who work hard behind the scenes, they feel more involved!

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By letting the audience see those who work hard behind the scenes, they feel more involved!

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I worked hard to give the audiences a look into the team and their personalities.

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In order to raise money for the production, I worked with the producer to plan and launch event nights such as this staunchly British themed launch night. To raise money we would incorporate classic tactics such as raffles, party games like Mr & Mrs and even face painting. The cast and crew would work together to get some fantastic prizes featuring a meal for two at Nando's and many bottles of wine. I would produce all publicity such as the poster below, organise the venue, plan stations and contributions from each individual and the overall logistics of the evening.

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Keeping them interested on Social Media...

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Keeping them interested on Social Media...

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When managing the anticipation for our events and shows themselves, I found that it was highly effective to wet everyone's appetite with spoilers!

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Facebook became a key social platform for this production, and would communicate when events would take place, any competitions and even feature behind the scenes photographs from rehearsals.

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One way of grabbing the attention of prospective audiences is through video. You must know your audience, and we knew that ours would not respond to a pretentious video. Therefore, a silly behind the scenes was far more fitting and effective.