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Activation in Carrefour 8:30-10am - all over Belgium

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Activation in Carrefour 8:30-10am - all over Belgium

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Focus on the 10 biggest Carrefour in Belgium - special basket to reinforce your bones

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asterix movie: "pas de palais" / intouchable "pas de bras, pas de chocolat"

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asterix movie: "pas de palais" / intouchable "pas de bras, pas de chocolat"

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no danse : no fun / no fun: no fun

trouver une version NL!

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when the test is done on the website you should be able to share to email / whatsapp etc instead of just printing

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when the test is done on the website you should be able to share to email / whatsapp etc instead of just printing

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catch phrase > tips on what to eat > links

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catch phrase > tips on what to eat > links

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maybe no tips > not the mixup the main message: fill up the test

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target as much younger generation and older generation (2 campaigns /visuals)

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target as much younger generation and older generation (2 campaigns /visuals)

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Have a full proposition for both and lower to just younger target or just older target if the budget is lower

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whatsapp - call to action with a chatbot. To share the test link to family

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whatsapp - call to action with a chatbot. To share the test link to family

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An old adventurer is visiting a big cave. Zoom out. It's inside his bones.

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An old adventurer is visiting a big cave. Zoom out. It's inside his bones.

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"Discover if you have ostheoporosis : do the test"

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Putting old people in a party to pretend they have bones like in their youth (with a humour touch)

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Putting old people in a party to pretend they have bones like in their youth (with a humour touch)

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Taking care of your body now will be your insurance life for the future. Being young does not make you disease resistant unfortunately, we all get the bill after 40. 

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Taking care of your body now will be your insurance life for the future. Being young does not make you disease resistant unfortunately, we all get the bill after 40. 

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EVENT to start: GARE CENTRALE - activation: install a gym in gare centrale and have the grandmas there doing the checklist

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EVENT to start: GARE CENTRALE - activation: install a gym in gare centrale and have the grandmas there doing the checklist

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commencer la campagne avec l'evenement - faire le buzz.

trampoline event
it would make people stop ! ;)

-> elderly acrobates jumping
-> trampoline class with only older clients
-> this could be you in 10 years
-> they took the text and you?

you want your grandparents to look like this?

+flyers with information and tips on how to take care of your body.

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developping a #tag to get younger people to involve themselves in the fight

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Keep moving and dancing! enjoy delicious almonds everyday + broccoli at least 3 x a week. Move to a sunny place where you will never be too old or young to dance :D

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Keep moving and dancing! enjoy delicious almonds everyday + broccoli at least 3 x a week. Move to a sunny place where you will never be too old or young to dance :D

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Showing a scan and inside we see a lego man trying to keep it together, or cementing it back together.

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Someone doing sport and somewhere on their body we add a scan of the bone which looks about to snap/brittle. Make sure your bones are as strong as you feel. Get checked.

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Playing on the word ‘strong’. You are strong. Make sure your bones are too. Do the test.

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comparison of everyday objects with holes (cheese, bread, sponge, rape, colander, ...) compared to unhealthy bones 

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comparison of everyday objects with holes (cheese, bread, sponge, rape, colander, ...) compared to unhealthy bones 

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You are maybe not 20 yo anymore, but still have lots of things to live. (inspired from another campaign)

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You are maybe not 20 yo anymore, but still have lots of things to live. (inspired from another campaign)

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Targeting 20-40s on social media to talk to their (grand)parents to get tested: Vido of cute old ccouple dancing -> want your grandparents to be like this? Talke to them about bone health.

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Play on the fact of old vs young. A young person and older person doing a challenge: eg. Lifting weights – with a cool tag line focusing on strength and advising them to do the test.

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Play on cliché’s? Older does not mean weaker – but check your bones. Do you want to show your grandkids that older doesn’t mean weaker? -> check your bones.

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Focus on how do you like to enjoy retirement? A few options:

Showing funny images à la basketball pictures from Miha. Keep your bones strong. Do the test.

How do you visualize your retirement?  Check your bones (pic grandma weights)

How do you see retirement? -> then showing 2 different options (one being healthy doing an activity, other one with a broken arm or twisted back)

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You are one call away from making your parents future safer, send them the test!

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You are one call away from making your parents future safer, send them the test!

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Focus on the rewards/advantages of checking your bones -> you can still go walking, hiking, sport, a rich life filled with activities and freedom.

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You are one test away to make your future saferDon’t wait for the symptom to come 

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You are one test away to make your future saferDon’t wait for the symptom to come 

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Crash test : Comparing the strength of solid objects with and without holes. .. The bones are build the same way.

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Crash test : Comparing the strength of solid objects with and without holes. .. The bones are build the same way.

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You are maybe not 20 yo anymore, but still have lots of things to live (inspired by another campaign)

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You are maybe not 20 yo anymore, but still have lots of things to live (inspired by another campaign)

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Slogans linked to music: simple visual with in large a text: “Que sera sera” – but your bone health is in your hands! Do the test. OR “Ik hou van dansen en muziek, e viva espagne” –  Keep dancing forever - Doe de test