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rtificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.

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https://drive.google.com/file/d/1xNeeFwPGIRdC3HlbzoUeS_ha-_CjkCWr/view?usp=drivesdk

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AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in marketing efforts where speed is essential. AI tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency. For many of today’s marketers, AI is used to augment marketing teams or to perform more tactical tasks that require less human nuance.

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Modern marketing relies on an in-depth understanding of customer needs and preferences, and then the ability to act on that knowledge quickly and effectively. The ability to make real-time, data-driven decisions has brought AI to the forefront for marketing stakeholders. However, marketing teams must be discerning when deciding how to best integrate AI into their campaigns and operations. The development and use of AI tools are still in early stages. Therefore, there are a few challenges to be aware of when implementing AI in marketing.

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By Yashi Jalan & Kriti Singh