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Destination-savvy travelers seek out businesses that emphasize the character of the locale. Stakeholders receive economic benefits appreciate and protect the value of those assets.

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Enthusiastic visitors bring home new knowledge. Their stories encourage friends and relatives to experience the same thing, which brings continuing business for the destination.

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Residents discover their own heritage by learning that things they take for granted may be interesting to outsiders. As local people develop pride and skill in showing off their locale, tourists get more out of their visit.

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Local businesses and civic groups join to provide a distinctive, authentic visitor experience.

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All the elements of geographical character work together to create a tourist experience that is richer than the sum of its parts, appealing to visitors with diverse interests.