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In Britain we must face that we have a problem with alcoholism and our youths being subject to that alcoholism as the ability of getting alcohol is a lot easier and drinking alcohol is represented as a advantage. The fact that our scene is held in a pub reinforces the problem with our binge drinking culture although we did not mean for it to be interpreted this way. The pub and this binge drinking culture was unconciously represented negatively but as we evaluate our final product we see where we have made a stereotype.

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Our media product represents a corrupt vision of the middle Class as it shows the middle class as alcoholics, aggressive and overall a dangerous culture. But our final product can also represent the unemployed as they have no ambition and spend there time by wasting it.

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Our final product represents young adults, and negatively as it show's young adults are easily impressionable, aggressive and alcoholics.The problem with the representation of young adults with alcoholism is that alcoholism has slowly by slowly impression-ed the younger generations therefore painting the young as reckless and instinctual and naive even if they are considered adults.

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The social group gender especially the male gender is negatively represented throughout our final product, as they are Males they are represented as violent and due to the spontaneous actions of our main male role this is reinforced and also allows the male gender to be characterized as animalistic, violent and very instinctual, this can also be considered a gender stereotype as the male gender role is explicitly viewed as aggressive. As the scene is in a pub this reinforces the suspicion of male violence being instinctual as it is men gathering together with other men.

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The sugar glass we used.

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This is a similar gesture to what our character uses to order his drink.

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Social groups that are represented in our media product: The bussinessman 

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Social groups that are represented in our media product: The bussinessman 

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Our main social groups are business men and in our media product they have a negative role as an alcoholic which generalises all business men as being either alcoholics or even violent this is in some ways stereotypical as there is always the character you believe to be noble who turns out to be just as corrupt, The evidence to this is how quickly our main character drinks his alcohol also his actions and the bar maid knowing what he wanted to drink suggested he had been to that pub before, the hostile behaviour for example the main character having no dialogue suggests agitation and a violent nature, this also allows our character to have his own edge and mystery about him, this also reflects in his actions as not only does he have his hand gesture he physically attacks he other man which suggests he is violent but also suggest that he has no set victim and his attack was purely opportunity, that his attacks are instinctual rather than out of reason this is supported by the main character carrying out the violence with the whiskey glass as he had just finished drinking with the glass and his sudden actions suggest the attack wasn't planned although he followed the other the the pub. The Scene is during the day in the pub which also suggests that the main character is an alcoholic as he has nothing better to do but go to the pub this is another stereotype that people who spend there day in the pub are lazy and have no real commitments. Our costume of smart dress suggest he is a business man as the main character has to look presentable for something, to wear a shit and tie and have the shirt tucked in suggest he has other priorities. Another stereotype is that violence is considered to be a man made product, that as it has something to do with nature it is about the dominance in a male role and this has been negatively portrayed in our media product.

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Adults

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Teenagers

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Sexuality social groups

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Different Ethnicities

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Social Class: High,Middle and Working Classes

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Gender, whether your Male or Female

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The very young

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The older Generation

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Here are some examples of social groups . . . 

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Here are some examples of social groups . . . 

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How does your media product represent particular social groups ? 

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How does your media product represent particular social groups ? 