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To know, do, or be: What is the purpose of an undergraduate education?

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To know, do, or be: What is the purpose of an undergraduate education?

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Designing transformative learning experiences that enable student success

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Grounded in rules, reflection, collaboration, and discovery, learning communities work best when expectations are explicit and clear, and subjects are mysterious and wicked.

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Instructional imperative: Bring the world into the classroom

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Instructional imperative: Bring the world into the classroom

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So we did, with the Minnesota School of Martial Arts (sample of student work).

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Let's be clear; Employment is never the priority

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Let's be clear; Employment is never the priority

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even though social and cultural security depend upon a thriving economy.

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Instructional methods should serve learning to be, actively

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Instructional methods should serve learning to be, actively

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Every. Single. Moment.

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Less than what some believe.

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A 2012 McKinsey study shows differing perceptions of graduates' readiness for the job market. We need to close the gap.

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Learning in 6-second increments

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3 min read

Opinions expressed by Entrepreneur contributors are their own.

When it comes to marketing your brand or business online, can you tell your story in 15 seconds? How about six?

That's all the time you have when you use one of the new short-video sharing apps available for iOS and Android devices. Vine was the first of these video apps, enabling you to shoot and upload videos no more than six seconds long and loop over and over. Not to be left behind, Instagram recently added video sharing to its digital photo app, and upped the time limit to a whopping 15 seconds per video. Instagram videos don't loop.

Then there's MixBit, which lets you shoot short videos but also enables editing of multiple clips into longer one- and two-minute videos. The service just launched last week.
Related: YouTube Founders Launch MixBit Video App to Rival Vine and Instagram
All of these services are mobile-only, with videos shot and shared from iPhones and other mobile devices. Vine and Instagram video, especially, are proving to be immensely popular. Vine, which is owned by Twitter, amassed 13 million users in its first four months on the market. Instagram Video was immediately available to the service's 130 million users, who uploaded more than five million videos in the service's first 24 hours.

But, let's be serious: What is up with the short videos? Are six seconds and 15 seconds arbitrary amounts of time? Or is there some method to this madness?

The short-video approach is designed to offer viewers a much different viewing experience than with traditional longer-form videos. Case in point are Vine's six-second videos, which are immediate and without pretense. They're also short enough to upload and view quickly, even on slower mobile connections. Instagram went for slightly longer videos that enable companies to upload new or existing 15-second commercials.

In practical use, Vine's shorter videos tend to inspire more creativity. Since you can start and stop recording for multiple shots, many companies are creating interesting stop-motion animations that showcase their products. The looping nature of Vine videos can also result in interesting effects as videos circle back into and through themselves. The "summer up" roller coaster video from Target is a perfect example of Vine's stop-motion and looping in action.

Instagram, on the other hand, is attracting more traditional promotional videos. You don't have to be as inventive to fit your message into a 15-second container and many companies appreciate the extra time to tell their stories and showcase their products. For example, this Starbucks video gives a short tour of the company's original Pike Place store.
Related: Why Video for Instagram Isn't a Vine Killer
Since both Vine and Instagram encourage social sharing, the most interesting videos can quickly go viral. It's not unusual to see popular Vine and Instagram videos popping up in Twitter and Facebook feeds. The sharing nature of both services offer the potential for significant customer engagement.
If you want to see how the different services require different approaches, check out Gap's stop-motion videos on Vine and Gap's more traditional customer testimonials on Instagram.
What can you do in six seconds to promote your brand? Leave links to your short videos in the comments below.

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Why Short Videos Are Wildly Popular Over Social Media

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3 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing your brand or business online, can you tell your story in 15 seconds? How about six? That's all the time you have when you use one of the new short-video sharing apps available for iOS and Android devices.

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Knowledge without application is dead, and teaching without learning is the crime.

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Knowledge without application is dead, and teaching without learning is the crime.

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Putting theory into practice

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Color perceptions are co-created: a metaphor for teaching and learning.

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Design Matters With Debbie Millman: Brenda Danilowitz & Philip Tiongson by Design Matters

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On this episode of Design Matters, Debbie Millman talks to Brenda Danilowitz, Chief Curator at the Josef and Anni Albers Foundation , and Philip Tiongson, a principal at Potion , a design and technology firm specialzing in interactive expereinces, about Josef Alber's book Interaction of Color .

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"Better to be Socrates dissatisfied than a fool satisfied" John Stuart Mill

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Student evaluations

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Setting expectations & inspiring purpose

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Collection, validation, and expression, and relevance in an online environment.

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Performance Review

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How I re-imagined the fundamentals of marketing

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The system is broken.

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Teaching and learning at unusual attitudes.

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Directed and edited by Andrei Severny. Produced by Edward Tufte. "Perceiving Deeply" The Design Observer http://designobserver.com/feature/perceiving-deeply/38497/ "If you do one thing today, watch this 40-minute crash course in Design Thinking." FastCompany http://www.fastcodesign.com/1670615/a-40-minute-crash-course-in-design-thinking "Watch the first five minutes and you'll be hooked." 99U by Behance http://99u.com/workbook/14370/video-how-to-see-like-a-artist "Beautifully made film."

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Transformative Learning Starts with a Disorienting Dilemma

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Transformative Learning Starts with a Disorienting Dilemma

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“There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says "Morning, boys. How's the water?" And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes "What the hell is water?” ~ David Foster Wallace

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Creativity and the dilemma of constraints

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Dave Eggers: My wish: Once Upon a School

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Accepting his 2008 TED Prize, author Dave Eggers asks the TED community to personally, creatively engage with local public schools. With spellbinding eagerness, he talks about how his 826 Valencia tutoring center inspired others around the world to open

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Professional Manifesto: “He who moves not forward, goes backward” (Johann Wolfgang von Goethe) 

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Professional Manifesto: “He who moves not forward, goes backward” (Johann Wolfgang von Goethe) 

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My teaching philosophy evolves in response to new experiences and fresh influences. In this swirl of constant change, my purpose is firm: I prepare students to be, actively.

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"I knew I needed to learn more. So I went online to find answers..." Jack Andraka