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6)	Can you think of any ads or campaigns that bring awareness to the topic? How do they influence you?

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6)	Can you think of any ads or campaigns that bring awareness to the topic? How do they influence you?

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When you throw away food you throw away money

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When you throw away food you throw away money

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If people need less food > less water > better for the climate 

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If people need less food > less water > better for the climate 

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priviledged to have enough food, while others are starving 

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priviledged to have enough food, while others are starving 

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4)	Which arguments do you have for reducing food waste when discussing the topic with others? What could be possible counterarguments?

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4)	Which arguments do you have for reducing food waste when discussing the topic with others? What could be possible counterarguments?

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Grandparants > after war-generation, generally less wasteful

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Grandparants > after war-generation, generally less wasteful

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3)	In which situations do you feel less compulsive to reduce food waste? Are there differences in your behaviour? Why? (e.g. friends, at home)

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3)	In which situations do you feel less compulsive to reduce food waste? Are there differences in your behaviour? Why? (e.g. friends, at home)

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Take what is left on the fridge first to prepare a meal

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Take what is left on the fridge first to prepare a meal

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buy smaller portions at the supermarket/farmer#s market

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buy smaller portions at the supermarket/farmer#s market

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be a role modle

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make friends or family members aware of expiration and best by dates

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2)	How did you reduce your food waste? What are your strategies?

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2)	How did you reduce your food waste? What are your strategies?

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1)	How can you raise awareness about food waste in everyday interactions?

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1)	How can you raise awareness about food waste in everyday interactions?