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http://insideout.topshop.com

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They write about their opinion so that it gets people to buy more of their products.

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They have used the idea of social media and technology to promote their work, Topshop does this through their own blog where they promote their products. The blog is a place where they right about what inspires them including the latest fashion new, styling tips as well as their own cultural tip-offs. Topshop uses a variety of sources of social media as well as a blog in order to promote and sell their products like instagram, Facebook, twitter and Pinterest.

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A third way they use their social media account to encourage other to post what they have bought from the brand, and telling to use a hashtag to others can see it worldwide, an example of who can see it is potential customers. If they like what they sell, this in a way is Protime Fitness’ customers promoting the brand and advertising it for free.

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The brand can also use their social media accounts to announce news for example here Promtime announced it is having a sale off all their products. The post has a code for the discount which all their followers will use, this will create sales for the company and more followers for the Instagram as people will be wanting to get updates for discount codes which in effect makes even more sales. The post also has their site attached in the description so it is easier for their followers to find the Protime Fitness site.

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Protime offer post their new products on the Instagram account, this was done to advise their products online, posting new products on social media account is a good idea because it’s free and can reach a bigger audience online all over the world than just a TV advert on a UK channel or a billboard in a single town.

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Protime fitness is a sport wear and fitness clothing brand, they use their Instagram account in lots of different ways in order to promote their brand and company to the public.