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WOODESE. In a fast moving world lost of people pay little attention to the source of their food. We as a TV station brings to bear sources of some known resturants in the world and their sources of food.

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So I am redesigning by complete visual identity, following the brand butterfly. This is the letter. Left front, right back.

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Energy relaxing quiet optimism

the colour of the music

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This brand ideas comes from my long term passion for running.
I participated to several races in the past years. Most of the times I have shared these experiences with family and friends from Catania, my home town in Sicily. After few races I have decided to design a logo which could represents our passion for running and also our love for Sicily. We have started wearing running clothes carrying the logo.

The idea was to communicate with the peers our roots and also our passion for outdoor sports.

Here is a sketch of the logo:

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The element I chose to develop is the logo since it's still one of the most important elements in a branding system. The brand I'm working with is MTV, because I think MTV is a brand that should develop and improve a lot in order not to end up disappearing since there are so many new platforms like Netflix and youtube that are fighting for the same audience. I decided to make a dynamic logo since the brand needs to reflect versatility and talk to both, new generations and old public. By using the square as a window MTV will be able to reflect the music they became famous for, the reality tv they are making today and the new music. The world evolve will also help them expand more on social media so they can fill better music industry's needs and also their audience's.

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not very creative - but I am still trying to figure out what can show not just the caring but the involvement of the senior citizens in everyday life ... ?

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by Mirka P.

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I tried updating the WHSmith logo.I created a logo which looks a bit like folding paper, to show creativity and how their products help with this. The logo is multi-coloured to reflect their many products and the creativity they bring, but the main focus is still based on the company's original blue, to preserve the original brand and making the design easier to implement. The logo can be shown as silhouette with an image behind it.

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Building on the idea of Morrisons being a grocery 'hub'. I think the most important aspect of the identity wheel will be the interactive section. So I've sketched out some wireframes for a mobile website. To become a successful hub it's important that Morrisons use technology to improve the customer experience, making it easy to purchase ethically and locally answering a key consumer trend. It's also important that they provide a loyalty scheme where customers can call the shots.

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People Tree: sustainable and fairtrade brand

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People Tree: sustainable and fairtrade brand

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Renewing a brand ( people tree):
Interactive and sensorial assets
1- interactive:
* as it's a sustainable brand create a 3D interactive website that allows costumers to see how clothes are made and how the organic ingredients are planted and harvest.

* To give the opportunity to costumers to feel and see what the brand is about, and this would attract mostly teenagers as they are the target market that the renewed People Tree will target.

2- sensorial asset:
* create a pop shop in London, this shop will allow costumers to feel the brand as costumers would experience the brand. The interior design would mainly be made from recycled materials and represent the idea of sustainability and recycling.

* the shop would have pictures or sections with pictures of who made the clothes or accessories, who sew them and harvested them. As this would make customers more attached to the brand.

3- logo and colour pattern:
* change the logo (see the picture), to a more colorful one, as the old one is black and dull, and it doesn’t have an identity, nor it represents People Tree.

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Simple and easily recognisable logo.

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Last week I used HERDEZ as my brand example, I considered to make an icon and add it to the actual brand and therefore reinforce the idea of a more sustainable food production with less environmental damage, which is the new main idea. I tried to make a simple but strong icon, with vivid colors bringing to mind a green and sustainable brand.

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This logo for represents a venture that is indicative of experience, exposure, versatility and power of the mind as the feather represents being able to present your thoughts using anything that is available at your disposal.

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Brand Idea:
A TV channel focused in the sci-fi entertainment for all ages' audience.
In this logo I decided to work specially with the concept of outer space, the planets' orbits and their gravitational waves, because are some of the most recurrent themes in this genre of entertainment besides they involve other sensorial assets (of the 360 brand wheel) like mistery and terror...

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Logo of a company that produces food and vegetables, with a minimum impact on environment

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company to profesional recognition

Provisional poster/logo/icon

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Link helps connect the disabled to their communities.
Their current logo is old and tired, and not functional on digital platforms. I've created a key icon that not only solves this problem, but also clearly reflects their core offer & brand purpose, as well as conveying the idea of ongoing support to their customers. I then wanted to show how using the infinity looping device, we can can create a variety of icons to extend the brands' story.

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Tone of Voice:
-Imperative: It should give the impression of being a leader.

-Authentic. It must not be afraid to tell the truth, harsh as it may be.

-Passionate: It should use strong action verbs.

-Simple: It must be easily understood by our clients.

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Developing the free, safe and secure idea for Gumtree I'd suggest 3 icons to be visible across the site - each with an explainer as to these key values - currently not on the site.

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This is the name, logo and tagline i created for starting digital branding and marketing services, focusing on content marketing for the businesses. Dumroo is a musical instrument used by monkey charmer in India. Sound of which act as a branding and marketing agent for the people to recognise monkey charmer is in the streets. So Digital Dumroo will brand and market businesses Online. And what better acts as a branding and marketing agent than stories themselves?

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This is the name, logo and tagline i created for starting digital branding and marketing services, focusing on content marketing for the businesses. Dumroo is a musical instrument used by monkey charmer in India. Sound of which act as a branding and marketing agent for the people to recognise monkey charmer is in the streets. So Digital Dumroo will brand and market businesses Online. And what better acts as a branding and marketing agent than stories themselves?