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PERSUASIVETACTIC: The persuasive tactic used in the ad is Ethos. The message of the ad is that if we don’t participate, or do our part in cleaning our country, it will be ruined, our nationalism will be gone. Ethos is used to get the audience thinking what we can do to make our country cleaner and improved.

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PURPOSE: The main purpose of this advertisement is to encourage most of Australia to volunteer for Clean-up Australia Day. There is very little spoken and written context, this doesn’t bore the people watching, it keeps them engaged. Images are primarily used which creates importance and shows the purpose.

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LANGUAGE: ‘Don’t let
rubbish become part of the scenery,’ is the only spoken language in the
advertisement. The sentence used is an exclamation. It was used to show it’s
very urgent/ important and must be heard. The verb ‘let’ was used to
give the audience (Australians), a choice. ‘Don’t let rubbish become part of
the scenery,’ is short but a strong way to finish the ad and leaves the
viewers’ thinking. 

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LANGUAGE: ‘Don’t let
rubbish become part of the scenery,’ is the only spoken language in the
advertisement. The sentence used is an exclamation. It was used to show it’s
very urgent/ important and must be heard. The verb ‘let’ was used to
give the audience (Australians), a choice. ‘Don’t let rubbish become part of
the scenery,’ is short but a strong way to finish the ad and leaves the
viewers’ thinking. 

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FIRST IMAGE:
ULURU

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FINAL IMAGE:
12 APOSTLES

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THIRD IMAGE:
JELLYFISH

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MUSIC: The song used in the advertisement was Kookaburra Sits in the Old Gumtree, which is an Australian song. It has a calming tune and has one main instrument played, a recorder, and a little bit of piano. It gives you a sense of loneliness and sadness. It only pays the background music as the advertiser wants the audience to focus on the images. If the words were added the people would focus on the song. This song was chosen because it represents Australia, as you only find kookaburras’ and gumtrees in Australia, nowhere else.

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SECOND IMAGE: SYDNEY HARBOUR

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The four images used in the advertisement were Australian landmarks and an animal that turned out to be littered rubbish. The first picture was the Uluru, but was actually a bag of garbage. The second image was the Sydney Harbour Bridge, but turned out to be an old bicycle wheel. The picture that seemed to be a jellyfish was a plastic bag floating in the sea.  The final picture was plastic bottles in the sand, representing the twelve apostles. The advertiser did this to show that rubbish can change the Australian scenery.