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Who are we competing with?

What other hospital in our area have this distinction?

What are the barriers to nurses and mother-baby couplets?

What are the myths we must defeat?

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How do we remain free of conflict of interest by paying fair market value for formula, bottles and nipples?

Can we maintain relationship with formula reps?

Can we partner with breast-pump company for our mothers that need them?

Can we partner with IT to ensure that rates are measures and compared locally and nationally?

What is the path to Baby-Friendly Designation?

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How do we (as a facility, and as a society)  benefit from increased breastfeeding rates?

Will this increase patient satisfaction scores?

Will we alienate mother's who choose to formula feed?

Will mother's feel forced to breastfeed?

Will this provide consistent care for mother's and infants across the Baptist Health System?

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How can we track breastfeeding rates in our facilities?

Do we need to increase the amount of IBCLC lactation consultants?

Who will be the team leaders for each Baptist facility?

Who will train staff to follow new guidelines?

How do we incorporate the 10 steps to successful breastfeeding?

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What are the costs of becoming baby-friendly?

How will these costs be mitigated in the future?

There are four phases: What are the fees for each phase?

Will increasing breastfeeding rates cut future costs of childhood diseases?

Will community recognition increase patient population, thereby increasing revenue?

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Purpose: To provide clinical excellence and best practice in maternity care.

Ambition:  To obtain the designation of Baby-Friendly Hospital as defined by UNICEF (United Nations Children's Fund) and WHO (World Health Organization).