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                                    Thriving Fast Website Work

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                                    Thriving Fast Website Work

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Your website is your shop window. It is impoortant to make it attractive for the user to stay and look at the services you are offering. Before working with Mary her Thriving Fast website was not in the Top 3 searches on Google. Instead there was another Thriving Fast business (thrivingfast.ie) which was a similiar addiction recovery centre ran by two brothers in Texas. This was a problem because the top position gets the most traffic.

Bing reports that websites on the top get 42% of the traffic; the second gets 11% and third only gets 8%. So, it clearly indicates why your websites needs to be on top (Sukhraj, 2017).

If your website becomes visible on top, that would mean more authenticity and trust which are obvious elements for more leads and traffic.

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2. Google Knowledge Panel- Keyword Website Set Up

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2. Google Knowledge Panel- Keyword Website Set Up

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To fix this issue Mary wanted me to create a Google Knowledge Panel. As I am very interested in leanring more about Google, I took on task and followed the steps in creating the panel. This is something I learned to do in John Cowpers Digital Technologies Moduel in 2nd year. With this learning I was able to transfer my Digital Marketing skills to a real work enviroment task.

A knowledge panel is useful if you want your business to be found usign search terms such as brand, business name or keywords. If Google decides to show your business in this panel, your business will pretty much dominate the search results on the webiste display page.

Therefore, the knowledge panel will make sure your company or brand will stand out in the search results when people are specifically searching for it. This is will give lots and lots of clicks. The first step was selecting which keywords to use to intergrate with the website search.

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3. Google AdWords- Keywords for Thriving Fast Website

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3. Google AdWords- Keywords for Thriving Fast Website

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These are the keywords recommended by Google to use in relation to 'Addiction Recovery for Lawyers'. As you can see Google not only gives you many keywords and phrases but it also gives you the most popular ones and the ones that are ranked highest on search engines

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                                                                        Thriving Fast Instagram Work

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                                                                        Thriving Fast Instagram Work

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1. Thriving Fast Instagram Before My Work

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1. Thriving Fast Instagram Before My Work

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Before starting, Thriving Fast had no clear brand message. From my Marketing Strategy Model with Jennifer Thorthan I learned that behind every great brand is a fundamental core brand message, compact statement that declares why the brand matters, what it stands for and how it stands apart from competitors.

As you can see, Thriving Fast had clear no branding or brand strategy on their Instagram. There was no clear bio, colour shceme, brand colours, link to website, wasn''t a business account and had no logo.

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6. Thriving Fast Instagram as of Today (After My Work) >>

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6. Thriving Fast Instagram as of Today (After My Work) >>

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This the Thriving Fast Instagram page today, by adding the logo and brand colours throughout the page added more character and strength to the business. Our strategy was mainly focused on can raising brand awareness and reach out to the target audience by keeping an active presence and maintaining a routine of at least one post per day.

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7. Breakdown of Data Insights in the First Month of Posting

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7. Breakdown of Data Insights in the First Month of Posting

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Due to the target market 25-44 San Fransico Lawyers, I felt that the Instagram page had the potential to be the bigger sales service for the business.

With that said, within the first month of posting Thriving Fast content reached over 500 acounts and had 72 content interactions. For me, I feel the reason for these numbers is because the page was established as more reliable.

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From the following demographic we can see that 34% of our audience engagment was coming from the USA with 25-34 making up 17% and 35-44 making up 26%.

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To start of, it was important to highlight Mary's story and how she ended up in this line of work. Since she was a former lawyer in Silicon Valley she understands the stress and torment these lawyers go through.

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Mary studied under addiction and trauma expert Doctor Gabor Mate. Therefore, by creating content involing his quotes and work added real value and inspiration to the page

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Since our target was specifically located in the San Francisco Bay Area our posting times had to very precise (8 hours behind Ireland). Unfortunately, I did not take this into account until during the first month of posting as I was adding content to the page 9am Irish time when users in San Fran were asleep.

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After taking into account the different time zones I began posting content between 7pm-8pm Irish time which were the peak hours (11am-12pm) for social media users in San Francisco. The average accounts reach started to hit 260 which was an incredible increase from 50 accounts previously.

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In addition to the Mary's story and quotes posts, the Instagram needed more. Therefore, our strategy was to create more organic and deep content discussing different aspects of recovery. We went with a Funnell technique that would explain the topic (What is Addiction?) how it is relevant to the target audience (Why are Lawyers so Addicted?)  and how to solve the problem (The 5 Keys to Overcome Addiction).

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14. Carousel 2 Why are Lawyers so Addicted?

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14. Carousel 2 Why are Lawyers so Addicted?

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Creating these carousels is a great way for companies to tell a visual story. One of the biggest benefits of Instagram Carousel posts is that you can share more in-depth content without overwhelming your followers' Instagram feeds.

As you can see, the insights for each carousel was hitting similar numbers besides this carousel. The reason for that is due to this carousel speaking directly to lawyers. By using hashtags such as #LawyersofInstagram and #SanFranLawyers it increased the accounts reached x3

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15. Carousel 3 The 5 Keys to Overcome Addiction 

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15. Carousel 3 The 5 Keys to Overcome Addiction 

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Start of second funnel

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Instagram TV, more popularly known as IGTV, is a feature for sharing long-form video on Instagram. While Instagram limits the duration to 60 seconds for Feed videos, this feature allows you to upload up to 60 minutes of video from the web (or 15 minutes if you upload from mobile). This gives you a much better opportunity to tell engaging and compelling stories through video (Zote, 2021). It provides the perfect opportunity to reuse your popular video content and give it new life (Weber, 2018).

For Thriving Fast, I used IGTV to make a short 2 part series called 'Motivation Monday'. The idea generated from creating a healthy mindset. Since Mary lives in the peaceful countryside I thought it would be great content idea to create a calm, peaceful video completion of the joys of nature. The video promotes a positive mindset to the audience by telling them to relax, take a deep breath and have a break by joining us in a walk in the country as part of staying motivated on a Monday Morning.

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Thriving Fast Monday Motivation Mindset Video

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18.  Monday Motivation Discover Your Potential Video

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18.  Monday Motivation Discover Your Potential Video

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This is the second part of the series that promotes the audience to discover their potential that they don't have to be stuck in this difficult part of their lives forever, life is too short, this planet has endless opportunities for you.

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19. Wellbeing Week in Law Carosuel Post 1

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19. Wellbeing Week in Law Carosuel Post 1

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From the 3rd -7th May Well Being Week in Law will take palce.
It is held by the Instiute for Well Being in Law who states that the event is all about aligning with Mental Health Awareness Month in May, Well-Being Week in Law (WWIL) will occur annually the first full week of May. We invite you to coordinate or participate in local activities, whether you’re an individual, law firm, corporate legal department, government entity, bar association, or other organization or consultant involved in the legal profession.

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20. Wellbeing Week in Law Carousel Post 2

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20. Wellbeing Week in Law Carousel Post 2

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As Thriving Fast is a Lawyer Addiction service we felt it would be a good idea to promote the event and get involved in the week itself. It is also a great way to make connections and expand following with people and businesses in this line of work

The aim of WWIL is to raise awareness about mental health and encourage action and innovation across the profession to improve well-being. In 2021, the event’s name was changed from “Lawyer Well-Being Week” to Well-Being Week in Law to be more explicitly inclusive of all of the important contributors to the legal profession who are not lawyers.

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Before rebranding, it was improtant to do some research on competitors and other business's that work in the addiction recovery sector. This was able to show me how competitors are branding themselves on Instagram and what kind of content they are creating to enage with their audience.

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                       Thriving Fast Facebook Work

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                       Thriving Fast Facebook Work

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Thriving Fast Facebook Page Before My Work

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Thriving Fast Facebook Page Before My Work

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Popualr Keywords Among Competitor Websites

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Popualr Keywords Among Competitor Websites

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                             Thriving Fast LinkedIn/Twitter Work

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                             Thriving Fast LinkedIn/Twitter Work

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Thriving Fast Twitter Page

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The important steps for the Google Knowledge Panel. This all about adding the revelant information in order to get Google Verifiication.

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5. Thriving Fast Search Results on Google Now

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5. Thriving Fast Search Results on Google Now

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As a result of following the steps carefully and reciving Google Verification Thriving Fast now dominates the search listings as a social media page or website page comes up within the top 5 search results on Google.