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It needs more attention to encourage people to do good, even if it's little things, and to help keep the behaviors from fading away.

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Prosocial behaviors fade because eventually people lose interest in helping without reward and the behavior slowly dies out.

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It likely begins driven by an individual but then the group picks up the behavior spreading it through culture.

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Prosocial behavior can thwart aggression in some circumstances, it can calm down someone angry but may not always.

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I believe prosocial behaviors can become "infectious".

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There was not a ripple effect.

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It could encourage me to continue being giving.

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I recently bought lunch for my family, which is different than my usual behavior because I'm usually broke.