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Iconic packaging

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Wasteful packaging

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Images are cut off because of the handles.

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Calls attention to itself

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#2: Make purpose clear. This packaging reads more as a dairy product like sour cream, rather than the traditional luxurious design elements of lotions. I think the design can be redone to look more modern.

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A simple cow illustration and the typography show what the product is.

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#2: Make Purpose clear. Though this can is aesthetically pleasing and the metal can cuts down on plastic production and waste, it does not read as a water vessel. It's confusing.

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Lets customers know exactly the benefits of the tool.

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#4, Makes the brand clear and uses the iconic brand

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#6: Be designed for audience. For a store brand, it's not as simple and is very trendy in design. This makes it look more name brand and higher quality. Puts an emphasis on the quality ingredients in the food.

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#2, Poor planning, that causes the consumer to be detoured from it

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#3, awakes emotions through packaging

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#1: Call attention. Good because the chrome would stand out against the other bags of chips and it adds a level of exclusivity to the consumer

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#5, wasteful packaging :(

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#5, lacks environmental responsibility