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As Gucci are a very high-end brand, it is expected that they will have some sort of high end technological techniques. One example of this is by using electronic displays. This is an effective technique as it is very eye catching. As well as this it also increases the general experience of the customers.

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As Aldi is a discount supermarket, they don't really use many technological techniques. This probably suits Aldi though as customers of a discount shop are probably not expecting big expensive technological displays.

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Another example of a technological technique is demonstrations of new products and services. This is also a very effective technique as people get a visualization of how the product will work.

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Some examples of technological techniques are electronic displays to broadcast in-store advertising messages and information on services. This is an effective technique as if there is a big display board in a store, it will catch people's attention that are walking past.

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Some examples of this are atmospherics (music, mirrors, lighting),  sensual environment (sight, touch, scent, taste, sound, temperature), visual effects (light, colour, texture and shape)

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The last main technological technique is interactive/touch screens. This is an effective method as if people can interact with staff, then they can get any questions answered.

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There are multiple examples of tangible techniques. Some of these are store location, design, pricing, store windows, transition zones and use of company/brand names.

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Gucci are a very well known, high end clothing brand. Because of this, one psychological technique that they have used use of their brand name. This is very effective as because they are such a big brand, simply putting their name in front of their shop will attract people passing by.

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The trade description act limits the way in which products can be described in order to protect customers from wrong descriptions. This is an important law as without this they could falsely advertise something and trick customers. This would effect a business as they will have to be cautious about what they put in their descriptions.

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Some intangible techniques that Aldi use are bright colours. They do this through the use of bright packaging and signs within the store. This is very effective because bright colours stand out to customers as apposed to dark and dull colours.

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Aldi is a very popular supermarket. They are known for their cheap prices. A psychological technique that they use to utilize this is by displaying their cheap prices. This is effective because people will more likely come to your shop if they see cheap prices and sales signs.

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Gucci use a range of intangible psychological techniques. One example of this is through the use of lighting. This is effective because the bright lights that they use in the store make everything seem more prestige and professional.

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The product labelling act means information about quantity, size, composition and origin must be correct in order to prevent false advertising. This is an important law for businesses to have because it gives customers information about the product. Without this law customers may not know enough about the product and could by it by mistake. This would effect a business's display as they would have to make sure all information on display is correct.

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This legal requirement make it an obligation to indicate the selling price in sterling on display. This is an important law because it allows customers the knowledge of how much the product actually is. If they did not know this then they could be mislead about how much the product actually is. This effects business's visual marketing as it means that they have to evolve the price when displaying their product.

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This is an example of product demonstration. This is effective because it shows customers how the product actually works.

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This is a display that uses mannequins to display it's clothing products. It is effective as it gives customers a better visualisation of how it will look on them

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This is an example of a mass display. This is effective as it shows lots of its products on the display which attracts the attention of customers.

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This is an example of a repetition display. This is an effective technique as it stands out from other displays.

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This display uses bright colours in order to attract its customers. This is a very good technique as almost all people will see it when they pass by.

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Here is an example of a coordinated display. This is effective as it makes the products look like they have a purpose in the display.

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Here is a display that has used its window at the front of the store to display its product. This is effective because people will see it when walking past the shop.

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This is where products are advertised in the busiest aisles of the shop. This is a good technique as it increases the number of people that will walk past it.

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This is a display that displays its goods at the store's entrance. This is effective as customers will see it as soon as they enter the shop.

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This is an example of Aisle end display. This is where products are shown on a display at the end of an aisle within the shop itself. This is useful as it can draw people's attention when they are walking past.

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Here is an example of a display that is based on the theme of back to school.  This is an effective technique at certain times of the year as lots of people will be looking out for it.

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Product segmentation is when a business tweaks its product in order to appeal to different markets.

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This is an example of a seasonal display. This is where display are based around what time of the year it is such as winter or summer. This effective as all products advertised will be relevant o the customer.