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It is very common for rock bands to hold concerts so we expect our primary audience will definitely want to attend and our secondary audience will want to go in order to feel young again and have a good time.

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Our tertiary audience is not specific to any age group so could potentially buy albums traditionally or download it online. If they are fans of the pop genre they are more likely to download it online. To the right is an image I found of the top 10 most downloaded songs in 2014 - majority of them are pop artists.

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Our secondary audience is much older and more likely to buy albums or even records. Particularly fans of the rock genre as listening to rock music with a record player gratifies them by being able to completely indulge in the music and how they choose to listen to it.

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Streaming online using YouTube, iTunes and Spotify. They use technological convergence to download their music onto portable devices such as iPods, phones and MP3 players. They particularly use social media and they play to the star identity, Dyer suggests is created, by interacting with their sites; commenting, liking and sharing information.

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How our different audiences consume music

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How our different audiences consume music

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We made sure we included performance in our music video as this was a generic signifier. However, we developed this by filming on a rooftop which is exciting for our TA and is different to most music videos, thus appealing to them.

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We used quite unusual props to convey our conceptual message, including wires, stacks of paper and an Mac book. This would appeal to our TA as they enjoy music videos with deep meanings behind them. The music video was not showing the take-over of technology through rose-tinted glass which is gripping.

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Appealing to our audience through mise-en-scene

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Appealing to our audience through mise-en-scene

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Our costumes were all very dark and cliche of a rock band - we all wore black however we incorporated red into mine, Luke's and Amber's outfits in order to help us stand out and give our outfits more flavor.