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HK Land - exclusive and premium property products

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UGC campaign - on facebook
Own website
Facebook
Instagram

Barriers- have to be careful with influencer very careful - want to do more - barrier point due political issue

Nudge - they do expensive combo & drive to cheaper options

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Marketing tools

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It would be Growth Hacking and 1-9-90 Theory concept and strategy

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It would be Growth Hacking and 1-9-90 Theory concept and strategy

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Picking some influencers to promote trainings internally

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Picking some influencers to promote trainings internally

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barriers: broad concept, how to convey the message clearly

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Decoy effect - for menu setting
Barrier: May give an impression to consumers that our price are too high
Want to try similar web/moat to understand more about our customers/competitors

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Quite far from implementing growth hack. Great learning to know that we should learn from other companies in the market about the hacking stories they did.

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Quite far from implementing growth hack. Great learning to know that we should learn from other companies in the market about the hacking stories they did.

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- very focus on 'Owned' channel (e.g. website, press)
- lack of marketing (digital) expertise

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Nudge Tactics
Growth Hacking and 1 9 90
Marketing tools
Close to recommend ideas to our marketing colleagues, as we work together closely on some subjects related to digital marketing
barriers would be the brand
as everything is standardised by our corporate office however still can recommend tactics to our digital team

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Innovation Team for Jardine International Motors.

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Innovation Team for Jardine International Motors.

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1. Concept: build a community not only focus in car & lifestyle as well.
2 Status: it just begins & still have a long road to develop/explore.
3. Barriers: not enough resources & traditional mindset.
4. Tactics: crossover brand activities > community building/nourishing with 1-9-90 growth hacking.

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- Owned/Earned/Paid
- Marketing tools
- Influencers from aviation industry

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ZF and MO: Trying to target new customer segments
ZF Existing: through word of mouth, through referrals, customers can get a free MB suitcase
12-13% referral rate

MO Existing: Attract social lites to promote hotel

Retention Strategies:
- Building community and experiences to attract customers
- Social media marketing: IG, FB in HK
WeChat, Douyin (online showrooms) in China (difficult to convert viewers to customers)
- Offline Events for older car owners: Road trip events for families , selling accessories related to kids especially with National Kids day. Customers to get to know aftersales staff

Barriers to Growing Customer Segment:
- Often attracting back the same customers so ZF spending a lot of money on the same group of people. Hasn't done enough customer segmentation to reach out to other customers segments

Strategies:
- Promotional Campaigns specific to Holidays: Discounts offered for friends/family to buy services/products
- Partnerships: MO and ZF
- Influencers: promote products/services

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Group 5: We can start implementing Growth hacking tactics that allow us to do things out of norm. Most likely experimenting trial and error couple of tactics to find the right formula.

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Group 5: We can start implementing Growth hacking tactics that allow us to do things out of norm. Most likely experimenting trial and error couple of tactics to find the right formula.

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HK Land - beyond affordability level

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- JIM Innovation: for smoke tests we can use FB Audience to search which segments, regions, demographics to target to have higher conversion rates.
We are very close and can't wait to test it - could start using it today actually.

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1. Marketing Tools & Growth Hacking Tactics

2. Quite far from implementing proper research using marketing tools as everything is done manually. Barriers: not enough marketing expert resources & niche market customers.

3. Growth hacking and 1-9-90

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MCL Land -  tweak property prices as nudge tactics to influence buying patterns
Influencers - use Instagram celebrity - a beautiful lady in the unit talking about her lifestyle and daily habits
Barriers - pricing must be within the market affordability level

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A 2-day engaging and hands-on workshop where you learned how to navigate the digital marketing ecosystem, discovered growth hacking techniques, the role of social, how to use data and get the tools and knowledge to drive growth in your organization.

Hyper Island experiential learning workshop helps participants learn transferable skills that can be directly applied to their own workplace and career. Where appropriate and relevant, we will draw on current and emerging international, local & Asian perspectives and case studies; and help participants consider the legal, social, and ethical issues involved.

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JAR Growth Hacking and Digital Marketing

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A 2-day engaging and hands-on workshop where you learned how to navigate the digital marketing ecosystem, discovered growth hacking techniques, the role of social, how to use data and get the tools and knowledge to drive growth in your organization.

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What concepts, tactics do you personally want to try out?

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What concepts, tactics do you personally want to try out?

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How close or far are you? What could be some of the barriers that you might face? 

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How close or far are you? What could be some of the barriers that you might face? 

# data[].attributes.headline
What concepts do you think you can start implementing? 

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What concepts do you think you can start implementing? 