# data[].attributes.body
This is a prime example of the type of structure we took influence from, such as dancing on the road and walking around and having other people involved in the choreography

# data[].attributes.body
This music video influenced our use of extreme close up on lips, with red lighting. This was so we can have different coloured lighting and have some shoots that are very vibrant

# data[].attributes.body
We have a variety of different shots, such as establishing shots at night in Oxford street, low angles to make the artist seem big, alongside panning and tracking shots. Manoeuvring the camera alongside the equipment such as the lido lights which we had to be cautious of as it would get very hot. Different parts of the music depending on the beat, we manipulated the shots with effects on photoshop.

# data[].attributes.body
As our genre was dance, we knew our ideas would be very broad as we could be as creative as we want so we decided to have a disjuncture narrative, and to just make the video as fun as possible. The shot of Yase in her bedroom came from the original 'You dont know me' by Jax Jones where the whole video is set indoors passing through different rooms. However being in a bedroom alone didn't seem eye catchy enough, hence why we added confetti to add when the beat of the song dropped.

# data[].attributes.body
In this video, Rihanna wears 2 different wigs to fit the mood and mise-en-scene of her video. This also shows different sides to her personality, just like our artist Yase.

# data[].attributes.body
The main product we used in our costume was wigs, all shots include short wigs with a fringe all different coloured. This was to have a vibrant effect on the locations we picked to make it look more dramatic, and wanted to do something extra which made our artist more eccentric to others. It also shows an insight to our artists personality, that she is fun and boisterous and that her material is personal and expresses her.

# data[].attributes.body
The costume picked for each location was different, alongside different colour wigs. This was to keep the momentum upbeat to fit the mood and theme of the song, which was dance which is usually fitted with funky, colourful visuals. This is like majority of dance videos which can include lots of abstract imagery and bright colours, this type of 'feel good' energy is to pass on to the audience and make the video more memorable, acting like a hypodermic needle by causing influence. This convention is shown clearly in Justin Biebers 'Sorry' music video, where the artist isn't presented in it himself but replaced with a group of girls. This is the type of convention we followed, to have the similar affect on our audience.

# data[].attributes.body
Another theory that fits in with this is Laura Mulveys 'The male gaze'. Our music video does support this theory as in some scenes the artist Yase is dressed quite open such as in a short pleated skirt, with a one shoulder tight top, making her the attention of heterosexual men, even if its a woman thats viewing.

# data[].attributes.body
According to John Berger, 'men look, women apear' meaning women are usually the focus on media platforms especially music videos where women are shown in a way to be sexually attractive and make the viewer more interested. This is why our music video hardly has any shots of boys in it, to keep the focus on the main artist and use her femininity as an advantage. Such as Nicki Minaj, in her videos her focus is mainly on her and she is usually dressed provocatively and this attracts male attention or in other words, for men to 'look'.