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We included a costume in our music video to have with my ancillary products so that the artist would have a link with the genre of music and personality side of the artist.

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The same colour scheme was used through my ancillary products to show a link in synergy and products.

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Visual synergy used in my ancillary products; Font:

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Visual synergy used in my ancillary products; Font:

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I used the same font (Bradley hand) for my music video introduction and website album cover. To create and link in synergy.

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Examples of real media products which show synergy- Daft Punk  

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Examples of real media products which show synergy- Daft Punk  

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- Daft Punk have several features that create visual synergy between their music video and ancillary products. All the ancillary products have a similar colour of gold and black which link to the music video. The fonts used on the ancillary products are the same as the ones used in my music video. There is a futuristic look an feel on the ancillary products which are shown throughout the music video. Which enables the audiences to recognise the artist through other media products.

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What are the ancillary products and what are their purposes?

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What are the ancillary products and what are their purposes?

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Ancillary products are additional media products that
work alongside the main product to achieve visual
synergy. Examples can be digipaks, magazine album
adverts, posters etc.
The purpose is to enable the audience to recognise
the artist across all their media products.

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Visual synergy can be defined as visual elements like props, motifs, graphics or colour, that link all media products and work together through visual links. A successful music video will make or have clear links between its and its ancillary products. The purpose of creating synergy is to enable audiences to recognise the artist across different media products.

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A very key convention was synergy. For our synergy we used the artists shoes which was converse and the logo being the soul focus of the artist. It links the artist, Jerome Lance to the dancer within the video and the aesthetic of the video. It was very important to link the synergy of the artist to the website as it sells the image of the artist on many platforms