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This was inspired by various different digipaks which used this idea effectively.

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This is our inside cover, which consists of a photograph across two different panels.

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We really liked the idea of a clear portrait for our artist, mainly because as the debut album, the artwork has a vital role in immediately establishing a connection with the artist and the audience. A portrait is a simple way to do this which has been used by many successful artists like Adele and Ed Sheeran.

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We really liked the idea of a clear portrait for our artist, mainly because as the debut album, the artwork has a vital role in immediately establishing a connection with the artist and the audience. A portrait is a simple way to do this which has been used by many successful artists like Adele and Ed Sheeran.

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Craig David's 'Born To Do it' cover

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This is our final album front
cover, showing the lead singer of CRUZE.

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This is our final back cover, showing the DJ of CRUZE.

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We also followed conventions with the way we used text on the album art, having the artists name clearly being the largest on the front cover, and the album title being smaller. The track names on the back cover are to the side of the portrait of the DJ on the back, and at the bottom of the album in small text we have the legal product information, bar code and record label logo, which also appears on the spine of the album.

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These album covers for 'Nothing Was the same' by singer/rapper Drake were also a large inspiration, with it's clouded background and clear portrait.

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The deluxe edition of 'Nothing Was the Same' shows a child version of the artist, and the combined covers line up perfectly, like our front and back cover.

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We decided to put the singer on the cover rather than DJ because it connotes the R&B genre better, which is a more popular genre than UK Garage, and because it is far more common for the singer to be the bigger star of an act than the DJ.

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We decided to put the singer on the cover rather than DJ because it connotes the R&B genre better, which is a more popular genre than UK Garage, and because it is far more common for the singer to be the bigger star of an act than the DJ.

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We experimented with the theory of gazing, which the 'Born to Do It' cover subverts by having Craig David close his eyes on the cover of the album. On our cover the singer looks directly into the camera and therefore the viewer, making it seem more personal and direct.

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We experimented with the theory of gazing, which the 'Born to Do It' cover subverts by having Craig David close his eyes on the cover of the album. On our cover the singer looks directly into the camera and therefore the viewer, making it seem more personal and direct.

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One of our biggest inspirations for the choice of background was this single 'Neverland' by alternative R&B artist Drumaq. The pink clouds  and powder blue sky combine to create an aesthetic which is peaceful and also very modern. The colour palette is also still fairly uncommon, adding a feeling of independence which we thought would be appropriate for CRUZE.