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After looking at our original artist i found there are a few ways that are used to advertise a relatively small artist.

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Nearly all artists will have their own website, sometimes linked with a webshop to sell merchandise. On here they promote new songs/albums and upcoming tour dates. Also as shown in the top left corner of this screenshot there are links to all their social media platforms.

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Many different forms of social media are used to promote artist's work and also their day to day life and update fans of their activities. Social media is a very important part of marketing in 2017 as a lot of popular music nowadays is aimed at young people who are constantly on social media, which makes it extremely easy to be up to date with the events, etc.

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I would not count youtube in the same category as social media as i think youtube can be utilised in a different way. This means that youtube is mainly used to promote music videos or 'behind the scenes' footage.

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This is a good way for artists to advertise themselves in a different way. For example an interview wont solely talk abut the album they are promoting so they will show parts of their personality in order to make their fans more in touch with the artist. This is interesting as subliminally, the artist is there to sell their album, but it's down to the interviewer to bring the subject round to the album rather than going directly to the point.

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These are all in one category as they all are used in a similar way to promote albums/singles/tours. They tend to feature dates and where to find said product.
Here is an example of a poster for one of our existing artist's concerts. Posters and billboards are an effective way of advertising as they are usually seen in busy areas so will be seen by a lot of people. Magazines are easier to target those who will listen to the artist as the album/tour/etc will be advertised in specific magazines that are likely to be read by the target audience.