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Company: Supreme
Social media: Instagram, Twitter
Supreme uses instagram to tease up and coming collections as well as collaborations in order to garner attention for their apparel. Promoting their product does not only occur on their own Instagram page but also

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Company: deliveroo
Social media: instagram
Deliveroo is an online food delivery company. Deliveroo uses instagram to promote their company and inform future users about the foods that they are able to deliver to them. deliveroo also uses instagram to find new recruits. They add captions like "earn up to $20 per hour" to attract potential recruits

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Company: Colourpop
Social Media: Youtube & Youtube makeup artists (Influencer marketing)

The company turned towards a new, innovative strategy: influencer marketing through social media.

Makeup lovers are familiar with big name influencers such as NikkieTutorials, Jaclyn Hill, KathleenLights, among others. Colourpop utilizes these influencers by creating makeup collections with them‒with one of the first being KathleenLights‒to make itself appear reliable. This not only promotes Colourpop, but it gives credibility to social media makeup artists, encouraging their acceptance of these collaborations where they (supposedly) play a large role in the creation of their collection’s products.

Youtube allows influencers to use Colourpop products within their tutorials without blatantly shoving their usage in consumers’ faces, which may potentially detract them from buying the product. The collaborations between Youtubers and Colourpop also extends to other influencers within the Youtube community, as most feel a sense of loyalty to one another.

Colourpop has 92,308 subscribers on Youtube, 5.2Million followers on Instagram

Current Stats of influencers on social media:
-@NikkieTutorials
Youtube: 8,044,936 subscribers
Instagram: 8.7Million followers
-@Jaclyn Hill
Youtube: 4,626,862 subscribers
Instagram: 4.7Million followers
-@KathleenLights
Youtube: 3,450,476 subscribers
Instagram: 1.9Million followers

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Company : Lazada
Social Media : Facebook

Lazada uses Facebook as one of their social media marketing platforms. Reason being, they recognized Facebook’s extensive reach in Southeast Asia. By used unpublished Page post photo ads and Page post link ad, they managed to reach large audiences at a low cost.

Furthermore, to reach new customers, they made use of custom and lookalike audiences to identify customers who had not previously purchased products with them and customize promotions to encourage new sign-ups. To make it easy for customers to make purchase decisions, they have also started live streaming media events.

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Company: Uber
Social media: Instagram
Uber have created many Instagram accounts like @uber, @ubereats and seperate accounts for each country(@uber_sing in our case).

Uber often links its posts to its bio, which states its vision. Every official Uber account has a unique vision statement relating to the specific service/product that account is representing. For example, @uber’s vision is “Putting the world within reach.”, @uber_sing’s is “Imagine a world with fewer, fuller cars.” and @ubereats’ is “Get the food you want, from the restaurants you love, delivered at Uber speed.”

Uber likes to market its services and products not just through directly promoting with pictures of them but by telling stories as well.
@uber_sing is currently spreading a campaign video showing peoople wearing carton boxes and moving around the city, depicting Singapore’s future as having very crowded roads .

Uber partners with influencers all around the world like actors/actresses, youtubers, bloggers etc. who post this video along with a picture of themselves holding a paper with “less cars, more ____” written on it, with ______ being things that they treasure like gardens and playgrounds. The influencers also come out with funny/relatable/touching captions about their personal experiences/thoughts on the rising number of cars and encouraging lesser cars to be on the road (i.e. sharing cars through uber car sharing). They use hashtags like #ridetogether and #unlocksingapore, which are the hashtags for this campaign by Uber.

The current stats for Uber Instagram presence is:
- @uber (636k followers, 582 posts)
- @uber_sing (24.6k follower, 926 posts)
- @ubereats (124k followers, 755 posts

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Social Media is a good platform for businesses to do their marketing. Businesses can use social media tools like Facebook, Twitter, Instagram, Blogs, YouTube and Snapchat to promote their products and services.
Give a real-life example of a company using any 1 of the above social media tools for marketing purpose. Explain in detail how the tool is being used by the company.

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Individual Online Task

•Research on the following question and post your answers individually on Padlet. Your module tutor will create and send you the padlet link for your class.

•Please submit your answers by next Friday (1 Dec 2017)