# data[].attributes.body
The economist (https://www.economist.com/news/business/21711948-founder-inditex-has-become-worlds-second-richest-man-management-style-amancio)
Zara Case Study, Page 155, “GLOBAL MARKETING”, BY HOLLENSEN S., SEVENTH EDITION, PEARSON, 2017

# data[].attributes.body
He is one of the richest man in the world, and he can walk in any city of the world without being notice even in the company there are employees that doesn´t know who is he

# data[].attributes.body
I also need to lose skills, why? because what his leadership styles doen´t fit with nowadays is that he style is from a primitive area, and he doesn´t trust new era technologies

# data[].attributes.body
I also need to adquire the skill of truly delegate on people. I think this skill is the most hard to learn

# data[].attributes.body
I need to be a hard working person, Mr. Ortega and with 81 years old he still goes every morning to help the company

# data[].attributes.body
What skill do I need to aquire to become a good leader like him?

# data[].attributes.body
His introvertic leadership style produce that there is a very few pictures of him, he doens´t even accept national awards

# data[].attributes.body
He always prefer to work in small groups in a hierarchical method

# data[].attributes.body
His way of working has always been the same, he always belief in his employees to make most of the task on a daily basis.

# data[].attributes.body
Amancio Ortega has a very uncomon leadership style. He starts working at the age of 13 and 68 years later he never had a desk, an office, even a computer.

# data[].attributes.body
- Open first store in 1975
- 2017 more than 7.000 stores of Inditex group
- Biggest company in Spain
- 24th company of the world

# data[].attributes.body
- born 1936 (81 years)
- Leon in Spain
- Top 3 richest man of the world
- "oficially retired on 2011"
- he still have power of decision

# data[].attributes.body
Amancio ortega