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inability for the EU to grow?

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They have used one tiny section of funding for the NHS and compared that with all the money that goes to the EU - they aren't comparable but people see the numbers and immediately believe what they see

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The main reasons they gave to vote leave

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The main reasons they gave to vote leave

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- Save £350m a week and spend that money elsewhere.

- We will be able to control immigration.

- We'll be free to trade within the whole world.

- We can make our own laws.

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Fear that the country will be lost to immigrants in which they used the example of Turkey joining the EU as a reason to remain implying that all of Turkey's 76 million population will come and live in the UK

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demographic that supported the leave campaign was majorly elderly and therefore they were unable to expand their knowledge on the internet but more so relied on the papers which weer incredibly bias

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demographic that supported the leave campaign was majorly elderly and therefore they were unable to expand their knowledge on the internet but more so relied on the papers which weer incredibly bias

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Use of soundbites that grabs peoples attention but when pressed deeper they are unable to come up with actual information or facts

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Use of soundbites that grabs peoples attention but when pressed deeper they are unable to come up with actual information or facts

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Make our own laws; EU law is the sovereign laws 

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Make our own laws; EU law is the sovereign laws 

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Strong focus on immigration spoke to Elderly of getting back the country to what it was 

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Strong focus on immigration spoke to Elderly of getting back the country to what it was 

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Despite Boris helping the leave campaign; how Brexit actually turned out and his subsequent failures have left a different image of the leave campaign

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Despite Boris helping the leave campaign; how Brexit actually turned out and his subsequent failures have left a different image of the leave campaign

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use of lies throughout campaign, as we do not pay £350 million to the EU each week and some of this money goes back to us through EU funding

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A strength of this campaign is it is very memorable.
A weakness of this campaign is that it is built on lies.