# data[].attributes.body
Cheap clothes for teenagers

# data[].attributes.attachment_link.readable_text
A missing mural by renowned street artist Banksy has re-emerged for sale in an online auction, and neighborhood residents are understandably outraged. The mural, which depicts a young boy toiling over a sewing machine making Union Jack textiles, was discovered last year on the wall of a Poundland discount shop in the Wood Green neighborhood of London. Residents noticed scaffolding and tarps surrounding the artwork last Wednesday, and by Friday only a hole in the wall remained. A few days later, the work was listed for sale by a dealer in Miami on an online auction site, with an estimated value between $500,000 and $700,000.

The piece was widely interpreted to be a critique of child labor, believed to have a part in producing many of the cheap items sold in discount shops like Poundland. But representatives of the Poundland chain said they were "fans of Banksy," and denied that they or the building's owners were involved in the art's removal or sale. Local council member Alan Strickland noted "lots of anger" among residents, urging them to demand its return. "Banksy gave that piece of art to our community, and people came from all over London to see it," he told the BBC. The auctioneers, for their part, claim that the work was obtained legally from a dealer.

It's not the first time Banksy's semi-anonymous public works have been lifted or sold. A piece called "Sperm Alarm" was torn from the wall of a bank last year and put up for auction on eBay for £17,000 (approximately $26,300). Another, called "Caution," was defaced and subsequently removed from its street corner in Los Angeles, shortly after the elusive artist lost his Oscar nomination for "Best Documentary" for Exit Through The Gift Shop.

# data[].attributes.attachment_link.title
Banksy 'child labor' mural torn from London shop wall, surfaces in US auction

# data[].attributes.attachment_link.description
A missing mural by renowned street artist Banksy has re-emerged for sale in an online auction, and neighborhood residents are understandably outraged. The mural, which depicts a young boy toiling over a sewing machine making Union Jack textiles, was discovered last year on the wall of a Poundland discount shop in the Wood Green neighborhood of London.

# data[].attributes.body
I know that poor countries such as Morocco manufactures clothes for some brands.

# data[].attributes.body
Billie Eilish made a collaboration with Bershka with new clothes in a anime style

# data[].attributes.body
- Primark
- Shein
- Bershka
- Pull and Bear
- Stradivarius
- JD
- Nike
- Adidas
- Gucci
- Prada
- Louis Vuitton
- Benetton
- Levi's
- Zara
- H&M
Also I now some famous people do collaborations with some brands. Or merely they create their own brands.

# data[].attributes.body
I know that there are lots of types of clothes, made of different natural resources.

# data[].attributes.body
I know some artists that are making many collaborations with clothing brands. This is making a big hype because of the good marketing and advertising. The advertising is being created by the famous people and not by the brands. The brands create some clothes with the famous people's name and automatically everyone is going there for buying all the new section of the artist.

# data[].attributes.body
Why are designer clothes so expensive?

# data[].attributes.headline
What environmental impact does the creation of clothing have?

# data[].attributes.subject
What environmental impact does the creation of clothing have?

# data[].attributes.body
Gucci
Prada
Christian Dior
Louis Vuitton
Bershka
Pull & Bear
Zara
Stradivarius
Brandi
Parfois
Nike
Adidas
JD
H&M
Decathlon
Cos

# data[].attributes.headline
To have the materials, in a lot of poor countries the govern abuse and mistreat a lot of kids

# data[].attributes.subject
To have the materials, in a lot of poor countries the govern abuse and mistreat a lot of kids

# data[].attributes.body
I know what there are more marks and types of clothes and the different resources
and and i know marks like nike, adidas, pull and bear, etc...

# data[].attributes.body
How were clothing brands made? And why are some more expensive than others?

# data[].attributes.headline
Environmental Sustainability in the Fashion Industry

# data[].attributes.subject
Environmental Sustainability in the Fashion Industry

# data[].attributes.body
This article explains that fashion industry represent an important part of our economies and also the environmental impact the fashion industry have. The article explain facts such as fashion production makes up 10% of humanity’s carbon emissions.

# data[].attributes.attachment_link.title
Environmental Sustainability in the Fashion Industry

# data[].attributes.attachment_link.description
Fast fashion comes at an astonishing environmental and social cost. While the impacts of the fashion industry in terms of pollution, water use, carbon emissions, human rights, and gender inequality are increasing, the need for a shift to sustainable fashion…

# data[].attributes.headline
To have the materials, in a lot of poor countries the govern abuse and mistreat a lot of kids

# data[].attributes.subject
To have the materials, in a lot of poor countries the govern abuse and mistreat a lot of kids

# data[].attributes.headline
The conditions of making clothes in poor countries

# data[].attributes.subject
The conditions of making clothes in poor countries

# data[].attributes.body
What things using for make the clothes?

# data[].attributes.headline
Collaboration the Lionel Messi x Siksilk

# data[].attributes.subject
Collaboration the Lionel Messi x Siksilk

# data[].attributes.body
The best soccer player of the world, Lionel Messi, on November 4 of 2021 made a clothing collaboration with a clothing brand called Siksilk that is well known to teens. They will inverted very money.

# data[].attributes.body
La Roca Village is an open air place where there are different shops with very expensive brands. It is usually visited by people who have money to buy gifts or whims.

# data[].attributes.body
The clothes are made specially from plants but also are made from animal skin. It's so interestings

# data[].attributes.attachment_link.description
Cotton Oil Lumber Hat Bamboo Harvest cannabis plant. Primary: Snakeskin Purse Secondary: Kill and decapitate the snake using a sharp tool. (Shovel, ax, etc.) Mechanically cut two-three centimeter and is left on soil to dry. Steam and machinery is used to separate the fibre. Which

# data[].attributes.body
This article is about how a lot of famous people has colaborations with some famous clothing brands.

# data[].attributes.attachment_link.title
The Power of Celebrity Collaborations (How to Collab with Brands)

# data[].attributes.attachment_link.description
Check out our list for the best brand partnerships and learn how to collab with brands to boost sales.

# data[].attributes.body
How do they get to make the same piece of clothing so many times the same?

# data[].attributes.body
We can see at the begging of the article the answer to my question. We can see that the clothes have not a long lasting because of its price. And under this, we can find, some reasons for don't looking at cheaper prices but looking at quality of products

# data[].attributes.attachment_link.readable_text
When it comes to sustainability, having fewer garments circulating is an alternative to be considered. Instead of buying cheaper pieces with no quality, purchasing long-lasting clothes can offer customers - and the planet - amazing and transformative consequences.

Fast fashion has created the mindset that quantity must come first. The "see now, buy now" philosophy tries to impose that to be stylish, you have to own a full closet with a lot of clothing. However, this has brought serious aftereffects.

Only in the USA, the volume of clothing thrown away each year has doubled in the last 20 years. It went from 7 million to 14 million tons. These garments either end up burned or in landfills, and none of these options are eco-friendly or harmless to the environment.

Therefore, consumers' mindset needs to change. With education, more people will understand that it's essential that our society changes its behavior to work towards sustainability, after all, there's no Planet B.

Some brands, like AYNI, are already taking into account quality when producing their products. As the company states, they are "creating pieces that cultivate heritage via time honoring techniques and reciprocity". For sure, this kind of policy needs to be adopted for more brands.

Here are 5 reasons why choosing long-lasting clothing can be a game-changer in multiple spheres, for the customer, and the world.

1. Long-lasting Clothes are Good for the Environment

For people to keep buying quantity, the industry needs to produce more and more. In other words, keep up with the super production.

If customers decide that instead of buying 5 t-shirts that will last for one wash, they choose to purchase 1 but with better quality, that means, it won't be thrown away after 2 uses.

Greenpeace conducted a study that found that in Hong Kong alone, 110,000 tonnes of textiles are deposited in landfills annually. It would be like saying that the city's citizens throw away about 1,400 blouses every minute. And, it would take at least 200 years to shred that amount of material to recycle.

Another serious environmental issue: many of the clothes are made from synthetic fibers. They are removed from non-renewable sources and release microplastics, thus damaging ecosystems. In addition, because they are not biodegradable, they take years to disappear.

The math is simple! Fewer clothes circulating, less garbage, and, in consequence, less pollution. For that, why not opt for long-lasting clothes that you'll be able to use multiple times.

2. Clothes Can Become A Family Treasure

It's common that families have jewelry that passes for other generations. Or even a wedding dress that the great-grandmother used and the rest of the women of the family have been using it ever since. Why not keep these traditions and have a piece of clothing that will be passed for other generations as well?

As Merel Hulst, founder of AYNI, says: "Our customers are committed to purchasing garments they could wear over decades or pass on to their daughters". And, it's only possible with long-lasting clothes, because even after years, they will be in usable conditions.

3. Long-lasting Clothes Are Good for The Pocket

There's no secret! If the quality of the garment is good, it'll last longer. That means you won't have the need of buying repeatedly the same type of clothing. It can be considered an investment. Instead of buying 5 shirts at $10 a piece, you can purchase one that will cost a little more, but you'll wear often.

4. Creating Effective Memories with Your Pieces

It is common to hear from our grandparents and parents that they remember the clothes they were wearing on a certain occasion. And besides that, they still have them.

Long-lasting clothes allow people to build an effective bond with them. Due to their durability, they remain intact even after being present in many moments. Imagine how amazing it would be to show your children a dress you used to wear for parties when they were younger. And more, see them in the dress in their lifetime.

5. Circular Economy is Driven By Long-lasting Clothes

A circular economy is only possible with good-quality clothing. So, if you have an intact piece that you don't want anymore, you can sell it so other people can make use out of it. It's a win-win game without putting any other new piece in circulation.

Did you enjoy this article? Check out this one in which we explain how fashion reflects social changes.

By Júlia Vilaça

# data[].attributes.attachment_link.title
Quality Before Everything! 5 Reasons to Opt For Long-lasting Clothes

# data[].attributes.attachment_link.description
When it comes to sustainability, having fewer garments circulating is an alternative to be considered. Instead of buying cheaper pieces with no quality, purchasing long-lasting clothes can offer customers - and the planet - amazing and transformative consequences. Fast fashion has created the mindset that quantity must come first.

# data[].attributes.body
Why are celebrities making their own clothing brands?

# data[].attributes.body
What types of natural resources are used to made this clothes?

# data[].attributes.body
what I know about clothes is that there are different brands of clothes like gucci and others but what I usually use is vlone verska and tommi hilfiger.

# data[].attributes.body
How do brand owners name their brands?

# data[].attributes.body
https://medium.com/@Carlos.Fialho/why-are-designer-clothes-so-expensive-678b323b11b8
This web explains that designer clothing are expensive by factors like the material or the labour costs, also if some clothes are made in poor countries the price will be lower than if it's made in a richer country, another factor is that designer clothes go through many different professionals, so the price will be higher.

# data[].attributes.attachment_link.readable_text
Have you ever seen a piece of clothing that you loved, looked at the price tag, put the hanger down and immediately felt the need to leave the shop? It happens to all of us and in recent times the high-priced designer clothes has become even more noticeable. What once was expensive is now completely unattainable. Designer dresses going for £3,000, shirts for £800, trousers for £600, swimwear for £200, t-shirts for £500. Year on year there's a leap in pricing on designer items - but what makes designer clothes so expensive?

Of course we are paying handsomely for the designer's time and 'brilliance'. Aside from that, we need to factor in the cost of licensing it. Next are the materials and labour costs. A shirt made in China or Bangladesh will be cheaper than one made in Portugal or Italy. Also, the better the material, the pricier the garment gets.

In an interview with Glamour magazine, Alber Elbaz, linked the high prices to a laborious design process: "I took all the bones out, and I stitch, and to get there, you know, it took me forever. It took me six or seven dresses to make one. And it's time and it's money and we are not doing it in offshore countries - we pay 65% taxes in France! It is so much work. Doing a collection for me is almost like creating a vaccine. Once you create the one vaccine, then you can duplicate for nine dollars and ninety-nine cents. But see if you can create it for nine dollars and ninety-nine cents, and the answer is no."

However, it would be very naïve to think that we are only paying for the quality of the product and the artistry and time of the designer. Like a financial game of 'Chinese whispers', from sketch to shopping bag, the garment that we lust for goes through a chain of so many professionals and every time it changes hands it gets a markup.

Once the clothes are made they need to be sold. Big brands have their own shops and websites, emerging labels sell their collections in department stores and online fashion retailers. Either way, for clothes to reach shops, brands have to pay for warehousing and distribution.

Production and distribution is just the tip of the iceberg and account for a small percentage of the cost. There are also staffing costs, rent of lavish headquarters and shops.

The area that needs the biggest budget though is marketing. Brands spend millions on fashion shows, celebrity and social media endorsements, photographers, models, ads and ad placement in all the right magazines. So, most of the money that what we pay for clothes goes to the department that convinces us that we need those items in the first place.

Almost all brands sell to retailers. To cover their production costs and make a profit, brands will sell it for at least the double that they paid the factory to make it. Stores, on the other hand, have their own profit margins to worry about. So, when the item hits the shop floor, the item had a markup of at least twice what they paid the fashion house. For the mathematically challenged, that's at least four times what the designer paid the factory initially.

Brand positioning also needs to be taken into account. Stakeholders set up prices to differentiate the market. There's high street, contemporary (Kenzo, Carven, Tome, MSGM, etc.), lower luxury (Proenza Schouler, Altuzarra, Victoria Beckham) and high end (Chanel, Louis Vuitton, Hermes). The chosen prices put a brand in a certain bracket so retailers know how to categorise it and decide which designers sit next to each other. Basically a brand is as good as the company it keeps.

Just like the bad boyfriend of our youth, it's this bad behaviour that turns brands so appealing. We want what we can't have or what is hard to get. Brands remain luxurious and we remain devoted to them because they are exclusive.

Brands don't mass-produce. They'll make 100 garments instead of 1,000, which drives both the cost and the retail prices up. Printing small runs of items is more expensive than if you were to bulk manufacture. On the other hand, if it is exclusive and unattainable, it becomes desirable and customers are willing to pay for the product.

Personally, I don't believe that all designer clothes' quality is worth the price. That might be true for shoes, bags and tailoring. There's the leather, the hardware, the patterns, the cut, the artisanship - and here, I find, is where the quality is more evident.

When it's all said and done, high fashion prices can be so expensive because that's what shoppers want to pay for it. Consumers will always equate cost to quality. It's a fact for fashion as it is for food, gadgets, cars, and the list goes on. Some customers find joy in buying clothes that are not available to everyone or they simply want to have the same dress and bag as the one they've seen worn by a celebrity or seen in a magazine/movie/TV show.

Robert Duffy, co-founder of Marc Jacobs International, sums it up perfectly in a New York magazine piece, "Luxury is something you don't need, it's something you want. The bag of potato chips I ate for lunch today was a luxury."

# data[].attributes.attachment_link.description
Have you ever seen a piece of clothing that you loved, looked at the price tag, put the hanger down and immediately felt the need to leave the shop? It happens to all of us and in recent times the...

# data[].attributes.headline
Natural resources in clothes (Nico Caler article)

# data[].attributes.subject
Natural resources in clothes (Nico Caler article)

# data[].attributes.body
I learn that so much clothes come from many plants and animal skins. I learn that so many clothes are made of cotton, bamboo and other plants that I don't even know.

# data[].attributes.attachment_link.description
Cotton Oil Lumber Hat Bamboo Harvest cannabis plant. Primary: Snakeskin Purse Secondary: Kill and decapitate the snake using a sharp tool. (Shovel, ax, etc.) Mechanically cut two-three centimeter and is left on soil to dry. Steam and machinery is used to separate the fibre. Which

# data[].attributes.body
This article is from when barça announced and brought out for people to buy the shirt of the new signing, Ferran torres.

# data[].attributes.attachment_link.readable_text
The new signing is now registered with the league and takes over the jersey from Sergio Agüero, one also worn by Kluivert and Messi amongst others

Ferran Torres is the new Barça number 19. Furthermore, the club has received confirmation of the player's registration and he is available for Wednesday's game against Real Madrid.

The winger who has arrived in the winter transfer window takes over the shirt from Sergio Agüero who wore it earlier this season before his recent unfortunate retirement due to health issues.

Pizzi, Kluivert and Messi, other Barça number 19 wearers

Argentine Agüero is not the only goalscorer to have worn the number 19. Juan Antonio Pizzi (1996-98), Patrick Kluivert (1998-99) and Leo Messi (January 2006 until summer 2008) have also proudly had the number on their backs. Furthermore, Martin Braithwaite, the current number 12, also wore the number when he first arrived at Camp Nou.

Other wearers inlcude Dani (1999-03), Maxwell (2009-12), Sandro (2015-16) and Lucas Digne (2016-18) amongst others.

# data[].attributes.attachment_link.title
Ferran Torres to wear number 19 FC Barcelona shirt

# data[].attributes.attachment_link.description
The new signing is now registered with the league and takes over the jersey from Sergio Agüero, one also worn by Kluivert and Messi amongst others Ferran Torres is the new Barça number 19. Furthermore, the club has received confirmation of the player's registration and he is available for Wednesday's game against Real Madrid.

# data[].attributes.body
https://workwear.prolaboral.es/materiales-confeccion-ropa-trabajo/

This reply my answer why explain so that using this products(Algodon, poliester...) and the second using this

# data[].attributes.attachment_link.readable_text
¿Alguna vez has dudado qué prendas elegir porque no sabías muy bien cuál era la diferencia en sus composiciones? Tranquilo, nos ha pasado a todos. Es normal que los materiales para la confección de ropa más comunes como el algodón o la lana no te despisten, pero quizás, sí te ocurra cuando leas cáñamo o ramio. Por eso, para saber diferenciar cada uno de ellos y conocer cuál es el más adecuado para ti, ¡sigue leyendo!

Materiales para la confección de ropa

Cada vez son más los diferentes tipos de tejidos y materiales para la confección de ropa que se utilizan: materiales vegetales, artificiales, sintéticos, de origen animal... Por eso, cuando vamos a elegir una prenda de ropa muchas veces dudamos si los materiales con los que ha sido confeccionada son los más adecuados para las tareas que vamos a realizar.

¿Sabes cuáles son los tipos de tejidos que puedes encontrar en tu ropa de trabajo?

Algodón

El primer tipo de material para la confección de ropa del que vamos a hablar es el algodón, el tejido por excelencia. Este ha llegado a ser todo un clásico porque con sus infinitos acabados (terciopelo, denim, muselina...) se encuentra en todo tipo de prendas.

Además, una de sus propiedades más destacadas es que no produce alergias, por lo que es adecuado para todos.

Poliéster

En segundo lugar, encontramos el poliéster. El tejido más destacado del siglo XX, ya que sus múltiples propiedades lo hacen destacar entre otros materiales.

Este tejido, es de fácil lavado y no necesita plancha, además, no encoge. Sin embargo, como punto negativo podríamos decir que es un producto derivado del petróleo y por tanto no es natural.

Lino

El lino, por su parte, es una planta cultivada específicamente para la confección de ropa. Se trata de un tejido muy ligero que suele utilizarse en prendas veraniegas. El único inconveniente de este es que las prendas confeccionadas con lino se arrugan muy fácilmente.

Lana

Por otra parte, tenemos otro de los materiales por excelencia. Puede que fuese uno de los primeros que se utilizó en la historia para la confección de ropa.

Cuando hablamos de lana, solemos pensar en el 'pelo' que cubre el cuerpo de las ovejas, sin embargo, también existe lana de llama o alpaca, entre otros animales.

Algunas de sus principales características son su calidez, su condición de aislante térmico y, además, que se trata de un material que repele el agua.

En resumen, la lana es un material para la confección de ropa utilizado casi desde el principio de los tiempos.

Seda

La seda es un tejido utilizado durante siglos por las clases altas, por lo que es un símbolo de distinción y poder.

Es originaria de China y es producida por el famoso gusano de seda, que, comiendo hojas de morera, produce seda líquida que se endurece en filamentos para formar su capullo.

Es un tejido caracterizado por una alta suavidad y un intenso brillo que se tiñe fácilmente. Además, es muy cómoda para climas cálidos y también aporta calidez en los fríos.

En el caso de los uniformes de trabajo, la seda suele utilizarse para camisas o blusas para el sector servicios o para hostelería.

Nylon

El nylon es otra fibra sintética que nace a partir de un polímero. Se empezó a utilizar en el siglo XX y, actualmente, no solo se utiliza para la fabricación de prendas para la industria de la moda, en la industria de los equipos de protección también se utiliza. Piensa, por ejemplo, en algunos guantes de seguridad.

Lycra

Y, en último lugar, hablamos de la lycra, una fibra sintética también conocida como elastano que normalmente se combina con otros materiales para la confección de ropa. No suele utilizarse de forma individual, sino que se mezcla con otros tejidos para aportarles la elasticidad que estos no tienen. Su característica más valorada es que aporta a cualquier prenda una increíble comodidad, ya que puede estirarse hasta 7 veces sin perder su tamaño en reposo.

Y hasta aquí, nuestro artículo de hoy.

# data[].attributes.attachment_link.title
Tipos de materiales para la confección de ropa de trabajo | Prolaboral

# data[].attributes.attachment_link.description
¿Alguna vez has dudado qué prendas elegir porque no sabías muy bien cuál era la diferencia en sus composiciones? Tranquilo, nos ha pasado a todos. Es normal que los materiales para la confección de ropa más comunes como el algodón o la lana no te despisten, pero quizás, sí te ocurra cuando leas cáñamo o ramio.

# data[].attributes.body
This article is very curious and interesting, because is surprising how the clothes represents a lot of the % of the economy of all the world. I think that is not necessary produce this quantity of clothes, because to make clothes is necessary to use a lot of materials, and if we continue doing this, in some years we can't produce so much.

# data[].attributes.attachment_link.title
Environmental Sustainability in the Fashion Industry

# data[].attributes.attachment_link.description
Fast fashion comes at an astonishing environmental and social cost. While the impacts of the fashion industry in terms of pollution, water use, carbon emissions, human rights, and gender inequality are increasing, the need for a shift to sustainable fashion…

# data[].attributes.body
These brands have the percentage of 30 to 50 percent of having the name of the owner or the owner of the company.

# data[].attributes.headline
Why Is Fashion So Expensive? It's Not Quality That Costs So Much

# data[].attributes.subject
Why Is Fashion So Expensive? It's Not Quality That Costs So Much

# data[].attributes.body
This article explain why is clothing brands so expensive (some brands only). It explains that it's not only quality that costs so much and what clothes need to have to be expensive.

# data[].attributes.attachment_link.readable_text
Why does a decent T-shirt cost as much as it does? Some will argue it's about quality -- you get what you pay for. While that's true to a degree, a well made tee needn't cost a lot. Smarter business models and more transparency for the customer means that in theory, we should be able to buy good quality wares at decent prices.

One brand has made that their ethos, but before we get into that we should point out that this does not cover each extreme end of the scale. You can, of course, purchase poorly made, trend-driven fast fashion that will no doubt end up in the donations bin in a few months, or you can spend over a week's worth of rent on a designer cotton tee which has little to do with quality and everything to do with wanting to be fashionable.

But back to quality basics. Luke Grana, founder of label Grana, took a look at the traditional distribution chain from manufacturer, to bricks-and-mortar retailer, to consumer -- and worked out pretty quickly that we're all paying too much for fashion thanks to too many links in this chain.

"Cotton is a high quality fabric that doesn't need to cost that much. You'll find that prices can vary from the same as a pizza slice up to hundreds of dollars, depending where you shop. The reality is, there are different levels of quality when it comes to cotton, along with dishonest pricing," Grana told HuffPost Australia.

"Luxury T-shirts can cost more because they have detailed and expensive trimmings and generally a luxury brand name has a reputation. But what's not true is the price you pay. Yes, it does cost more to make, but it doesn't need to cost 6-8 times more."

Grana already had a knack for business when he traveled to Peru and subsequently discovered Peruvian pima cotton.

"Growing up, I always loved the idea of starting up my own business. I studied a Bachelors of Commerce majoring in marketing at Macquarie University, working at a few coffee shops and saving $20,000 over two years," Grana said.

"In my final year I opened my first coffee shop near campus using my savings and sold it for $190,000 just nine months later. This was my first entrepreneurial venture and it taught me how to build a team, nurture the right culture, and create systems and processes.

"At the start of 2013 I was researching industries and new business opportunities, and I started exploring the current fashion industry, thinking it was time to disrupt the traditional model -- the big legacy fashion businesses with thousands of shops, warehouses, and middlemen. I thought it was time to change that, especially with the growth of online and a more ethical mindset emerging in consumers."

"I went to Peru to visit my brother during the same time and discovered Peruvian pima cotton. I realised what a beautiful soft and luxurious fabric it was, and the perfect product for modern T-shirts. With my first fabric sourced, I came back to Australia and knowing nothing about the fashion industry, got a job a Zara for three months on the floor, selling, talking to customers, getting a feel for price points and styles, and then I went to French Connection to learn more," Grana said.

From there, Grana launched his brand.

"From my experiences, I went away and developed a lean business plan for Grana, focusing on making quality accessible to everyone using three key pillars to start the brand. I used the world's finest fabrics, I designed timeless wardrobe essentials and I promised to offer low and transparent pricing -- a standard two to three times markup to disrupt and lower the cost of luxury fabrics," Grana said.

Grana quickly discerned that it was too expensive to run the business from Australia, so selected Hong Kong as a base.

"It was too costly to set up in Australia and ship to a global markets, and I zeroed in on Hong Kong as the best location to house a global distribution centre. Hong Kong is a tax-free port, international air cargo freight hub, world sourcing and logistics hub, making it the ideal place to start up an eCommerce apparel brand with one centralised warehouse to ship to a global market. I bought a one-way ticket, ordered the first batch of Peruvian pima t-shirts, agreed on a competitive shipping cost with DHL Express and moved to Hong Kong."

Grana now ships worldwide and offers an extensive range of both men's and women's wardrobe basics -- not just tees.

"The old fashion business model is inefficient and hard to trace back to the source. We believe in making high-quality modern essentials accessible to everyone by going direct to the consumer. We want to change the way people shop fashion, be more conscious with fabric quality, and demand fair prices from retail brands," Grana said.

"We don't believe people should be paying a six to eight times markup on high quality basics or some of the low quality products in fast fashion. That's why we go straight to the fabric sources and manufacturers to remove the middlemen, lowering the price of our modern essentials using only a two to three times markup, without sacrificing quality. It means low margins for us but that's okay -- it's about achieving quality for all. You can buy season-less quality luxury fabrics at a much lower price point for our modern essentials which range from Peruvian pima tees $22, Chinese silk camisoles for $65, Japanese denim jeans starting $71 to Mongolian cashmere sweaters at $142."

Here's hoping more fashion brands follow suit.

ALSO ON HUFFPOST AUSTRALIA

Click below to subscribe to the Refresh podcast by HuffPost Australia on iTunes.

# data[].attributes.attachment_link.title
Why Is Fashion So Expensive? It's Not Quality That Costs So Much

# data[].attributes.attachment_link.description
Why does a decent T-shirt cost as much as it does? Some will argue it's about quality -- you get what you pay for. While that's true to a degree, a well made tee needn't cost a lot.

# data[].attributes.body
I just found out where the names of the clothing brands come from and most of them are by the name of the owner or the owner of the company.

# data[].attributes.body
This article explains a little about all the celebrities who have collaborations with clothes, and I think that it is good for celebrities to do this type of collaboration because people buy more things for being their idol or fan and they invest more money.

# data[].attributes.attachment_link.title
The Power of Celebrity Collaborations (How to Collab with Brands)

# data[].attributes.attachment_link.description
Check out our list for the best brand partnerships and learn how to collab with brands to boost sales.

# data[].attributes.body
https://medium.com/@Carlos.Fialho/why-are-designer-clothes-so-expensive-678b323b11b8
I think that although their processes are very expensive, they use expensive materials, and the clothes are worn by some prestigious artists, it should not be that expensive. There is people ha really wants to wear some designer clothes but they just can't because of the prices of the brands.

# data[].attributes.attachment_link.readable_text
Have you ever seen a piece of clothing that you loved, looked at the price tag, put the hanger down and immediately felt the need to leave the shop? It happens to all of us and in recent times the high-priced designer clothes has become even more noticeable. What once was expensive is now completely unattainable. Designer dresses going for £3,000, shirts for £800, trousers for £600, swimwear for £200, t-shirts for £500. Year on year there's a leap in pricing on designer items - but what makes designer clothes so expensive?

Of course we are paying handsomely for the designer's time and 'brilliance'. Aside from that, we need to factor in the cost of licensing it. Next are the materials and labour costs. A shirt made in China or Bangladesh will be cheaper than one made in Portugal or Italy. Also, the better the material, the pricier the garment gets.

In an interview with Glamour magazine, Alber Elbaz, linked the high prices to a laborious design process: "I took all the bones out, and I stitch, and to get there, you know, it took me forever. It took me six or seven dresses to make one. And it's time and it's money and we are not doing it in offshore countries - we pay 65% taxes in France! It is so much work. Doing a collection for me is almost like creating a vaccine. Once you create the one vaccine, then you can duplicate for nine dollars and ninety-nine cents. But see if you can create it for nine dollars and ninety-nine cents, and the answer is no."

However, it would be very naïve to think that we are only paying for the quality of the product and the artistry and time of the designer. Like a financial game of 'Chinese whispers', from sketch to shopping bag, the garment that we lust for goes through a chain of so many professionals and every time it changes hands it gets a markup.

Once the clothes are made they need to be sold. Big brands have their own shops and websites, emerging labels sell their collections in department stores and online fashion retailers. Either way, for clothes to reach shops, brands have to pay for warehousing and distribution.

Production and distribution is just the tip of the iceberg and account for a small percentage of the cost. There are also staffing costs, rent of lavish headquarters and shops.

The area that needs the biggest budget though is marketing. Brands spend millions on fashion shows, celebrity and social media endorsements, photographers, models, ads and ad placement in all the right magazines. So, most of the money that what we pay for clothes goes to the department that convinces us that we need those items in the first place.

Almost all brands sell to retailers. To cover their production costs and make a profit, brands will sell it for at least the double that they paid the factory to make it. Stores, on the other hand, have their own profit margins to worry about. So, when the item hits the shop floor, the item had a markup of at least twice what they paid the fashion house. For the mathematically challenged, that's at least four times what the designer paid the factory initially.

Brand positioning also needs to be taken into account. Stakeholders set up prices to differentiate the market. There's high street, contemporary (Kenzo, Carven, Tome, MSGM, etc.), lower luxury (Proenza Schouler, Altuzarra, Victoria Beckham) and high end (Chanel, Louis Vuitton, Hermes). The chosen prices put a brand in a certain bracket so retailers know how to categorise it and decide which designers sit next to each other. Basically a brand is as good as the company it keeps.

Just like the bad boyfriend of our youth, it's this bad behaviour that turns brands so appealing. We want what we can't have or what is hard to get. Brands remain luxurious and we remain devoted to them because they are exclusive.

Brands don't mass-produce. They'll make 100 garments instead of 1,000, which drives both the cost and the retail prices up. Printing small runs of items is more expensive than if you were to bulk manufacture. On the other hand, if it is exclusive and unattainable, it becomes desirable and customers are willing to pay for the product.

Personally, I don't believe that all designer clothes' quality is worth the price. That might be true for shoes, bags and tailoring. There's the leather, the hardware, the patterns, the cut, the artisanship - and here, I find, is where the quality is more evident.

When it's all said and done, high fashion prices can be so expensive because that's what shoppers want to pay for it. Consumers will always equate cost to quality. It's a fact for fashion as it is for food, gadgets, cars, and the list goes on. Some customers find joy in buying clothes that are not available to everyone or they simply want to have the same dress and bag as the one they've seen worn by a celebrity or seen in a magazine/movie/TV show.

Robert Duffy, co-founder of Marc Jacobs International, sums it up perfectly in a New York magazine piece, "Luxury is something you don't need, it's something you want. The bag of potato chips I ate for lunch today was a luxury."

# data[].attributes.attachment_link.description
Have you ever seen a piece of clothing that you loved, looked at the price tag, put the hanger down and immediately felt the need to leave the shop? It happens to all of us and in recent times the...

# data[].attributes.body
https://www.thecrimson.com/article/2021/11/2/fast-fashion-celebrity-promotion/

This website explains that clothing brands made by celebrities are more expensive because they are not necessary and they do it to earn more money. Also because they have more money they make it more expensive so that people think it is better quality and buy it.

# data[].attributes.attachment_link.readable_text
For the past few years, celebrity collaborations with fast fashion brands have become a staple in the fashion market. While seemingly bringing celebrities' favorite designs to the general public in an affordable way, these partnerships promote unethical clothing consumption, the abuse of garment workers, and dangerous environmental practices, all while making celebrities and their brand partners millions of dollars.

Fast fashion, while relatively new as a term, has existed in practice for decades. Producing more clothing more frequently led to it being made cheaply, cost-efficiently, and unsustainably. Because celebrities, along with their fashion, are so prevalent in mainstream media, the general public often draws inspiration from their faves and seeks to emulate their style. Brands capitalize on this: Celebrities wear expensive designer clothing, so the demand for cheaper alternatives has grown. The fashion industry's goal for decades now has been to produce more clothes cheaper and faster, in part to keep up with the latest celeb fashion trends and demand for popular alternatives. That practice, arguably, played a big role in leading up to today's popular fast fashion brands like Shein, Fashion Nova, Nasty Gal, and countless others. Quickening trend cycles throughout the decades - and especially over the course of the last five years - mean that designs seen on designer catwalks can be reproduced and ready to sell in as little as a week.

Recently, however, celebrities have become more than just inspirations for fast fashion. They've become promoters of it.

Cardi B's collaboration with Fashion Nova in 2018 was one of the most successful partnerships between a brand and a celebrity, gaining a lot of recognition and making nearly $1 million in the first 24 hours of its launch. Cardi B's history as a genuine consumer of the brand prior to gaining fame added an air of authenticity. The collection sought to show that Cardi B wouldn't get on a high horse and promote expensive clothes to her fans because she identifies with the struggle of wanting to be fashionable on a budget.

By supporting Cardi B in this collaboration, though, consumers increased the profits of a company that underpays its workers and then feigns ignorance of their struggle. Garment workers in factories that produce clothes for Fashion Nova are paid per seam and often make the equivalent of $2-$5 an hour. Fashion Nova claims no responsibility for this, since they work with numerous manufacturers and assume the low prices they get are possible with workers being paid minimum wage.

Cara Delevingne's 2019 collection with Nasty Gal was another example of the now-ubiquitous celebrity fast fashion partnership. Delevingne was also ostensibly a Nasty Gal consumer, wearing the brand's pieces to music festivals before her collaboration. Yet Nasty Gal's comfortable and trendy clothes wreak devastating environmental havoc, from the byproducts of factory production seeping into rivers, to microfibers from washing fast fashion clothing polluting oceans.

Though the brand has made promises to disclose their factory lists by 2021 and map out their supply chains by 2025, it doesn't provide detailed information on its commitment to an ethical and sustainable supply chain as well as methods of enforcing the standards it claims to have. Nasty Gal pushes the more sustainable options of their organic cotton denim line and vintage clothing, yet doesn't mention expanding sustainability to the rest of their store. Perhaps most importantly, fast fashion's quick turnaround of new designs promotes overconsumption and has damaging environmental impacts - often regardless of the materials used. Delevingne's partnership, therefore, further amplified these harmful means of production.

Despite these harmful effects of fast fashion brand collaborations, they are still prevalent in today's fashion world. Megan Fox launched her collaboration with Boohoo on Oct. 19, which gave her creative freedom to express her sense of style with an affordable price tag.

Fast fashion collaborations can have important social motivations, like Ashley Graham's Pretty Little Thing collection, which purports to prioritize inclusivity at its core. The spring-themed collection focused on body-positivity and inclusive sizing. Making trendy clothing accessible to more people is certainly valuable. But doing so by working with a fast-fashion brand will only exacerbate the negative ethical and environmental impacts of celebrity-inspired consumption.

Celebrity collaborations promoting clothing lines with larger sizes but with more sustainable fashion brands, like Reformation or Everlane (both of which currently struggle with size inclusivity), can give consumers a choice between fast-fashion and sustainable fashion they didn't have before - a partnership perhaps lower in profit for the celebrity, yet more beneficial for the consumer and the environment. Yet these seemingly sustainable alternative brands to fast fashion clothing still have issues: Any brand which promotes a constant trend cycle cannot be truly sustainable.

H&M, while advertising their Conscious brand focused on utilizing sustainable materials, still underpays their workers, and Everlane provides little evidence of their material commitment to sustainable initiatives. There are affordable alternatives to fast fashion as well, like thrifting and buying second hand clothing, saving it from landfills and incorporating vintage styles into your wardrobe.

Celebrity fast fashion collaborations are a natural next step in the fashion industry's history and the incessant push for higher profits. Celebrities also hold an enormous amount of power over the general public, which makes them the perfect media marketing tool. As the negative ethical and environmental repercussions of fast fashion permeate mainstream media and buying $1,000 worth of clothes from Shein becomes less trendy, however, celebrities have fewer and fewer excuses for partnering with brands that exhibit questionable production practices.

# data[].attributes.attachment_link.title
Celebrity Fast Fashion Collaborations: A Nightmare We Need to Wake Up From | Arts | The Harvard Crimson

# data[].attributes.attachment_link.description
For the past few years, celebrity collaborations with fast fashion brands have become a staple in the fashion market. While seemingly bringing celebrities' favorite designs to the general public in an affordable way, these partnerships promote unethical clothing consumption, the abuse of garment workers, and dangerous environmental practices, all while making celebrities and their brand partners millions of dollars.

# data[].attributes.headline
Iris López (Why are celebrities making their own clothing brands?)

# data[].attributes.subject
Iris López (Why are celebrities making their own clothing brands?)

# data[].attributes.body
https://www.thecrimson.com/article/2021/11/2/fast-fashion-celebrity-promotion/
I learned from this website that celebrity clothing brands are unnecessary, and that they made their own brands just to make more money than they already have, and in general celebrity clothing brands are of low quality, so the clothes are not worth it.

# data[].attributes.attachment_link.readable_text
For the past few years, celebrity collaborations with fast fashion brands have become a staple in the fashion market. While seemingly bringing celebrities' favorite designs to the general public in an affordable way, these partnerships promote unethical clothing consumption, the abuse of garment workers, and dangerous environmental practices, all while making celebrities and their brand partners millions of dollars.

Fast fashion, while relatively new as a term, has existed in practice for decades. Producing more clothing more frequently led to it being made cheaply, cost-efficiently, and unsustainably. Because celebrities, along with their fashion, are so prevalent in mainstream media, the general public often draws inspiration from their faves and seeks to emulate their style. Brands capitalize on this: Celebrities wear expensive designer clothing, so the demand for cheaper alternatives has grown. The fashion industry's goal for decades now has been to produce more clothes cheaper and faster, in part to keep up with the latest celeb fashion trends and demand for popular alternatives. That practice, arguably, played a big role in leading up to today's popular fast fashion brands like Shein, Fashion Nova, Nasty Gal, and countless others. Quickening trend cycles throughout the decades - and especially over the course of the last five years - mean that designs seen on designer catwalks can be reproduced and ready to sell in as little as a week.

Recently, however, celebrities have become more than just inspirations for fast fashion. They've become promoters of it.

Cardi B's collaboration with Fashion Nova in 2018 was one of the most successful partnerships between a brand and a celebrity, gaining a lot of recognition and making nearly $1 million in the first 24 hours of its launch. Cardi B's history as a genuine consumer of the brand prior to gaining fame added an air of authenticity. The collection sought to show that Cardi B wouldn't get on a high horse and promote expensive clothes to her fans because she identifies with the struggle of wanting to be fashionable on a budget.

By supporting Cardi B in this collaboration, though, consumers increased the profits of a company that underpays its workers and then feigns ignorance of their struggle. Garment workers in factories that produce clothes for Fashion Nova are paid per seam and often make the equivalent of $2-$5 an hour. Fashion Nova claims no responsibility for this, since they work with numerous manufacturers and assume the low prices they get are possible with workers being paid minimum wage.

Cara Delevingne's 2019 collection with Nasty Gal was another example of the now-ubiquitous celebrity fast fashion partnership. Delevingne was also ostensibly a Nasty Gal consumer, wearing the brand's pieces to music festivals before her collaboration. Yet Nasty Gal's comfortable and trendy clothes wreak devastating environmental havoc, from the byproducts of factory production seeping into rivers, to microfibers from washing fast fashion clothing polluting oceans.

Though the brand has made promises to disclose their factory lists by 2021 and map out their supply chains by 2025, it doesn't provide detailed information on its commitment to an ethical and sustainable supply chain as well as methods of enforcing the standards it claims to have. Nasty Gal pushes the more sustainable options of their organic cotton denim line and vintage clothing, yet doesn't mention expanding sustainability to the rest of their store. Perhaps most importantly, fast fashion's quick turnaround of new designs promotes overconsumption and has damaging environmental impacts - often regardless of the materials used. Delevingne's partnership, therefore, further amplified these harmful means of production.

Despite these harmful effects of fast fashion brand collaborations, they are still prevalent in today's fashion world. Megan Fox launched her collaboration with Boohoo on Oct. 19, which gave her creative freedom to express her sense of style with an affordable price tag.

Fast fashion collaborations can have important social motivations, like Ashley Graham's Pretty Little Thing collection, which purports to prioritize inclusivity at its core. The spring-themed collection focused on body-positivity and inclusive sizing. Making trendy clothing accessible to more people is certainly valuable. But doing so by working with a fast-fashion brand will only exacerbate the negative ethical and environmental impacts of celebrity-inspired consumption.

Celebrity collaborations promoting clothing lines with larger sizes but with more sustainable fashion brands, like Reformation or Everlane (both of which currently struggle with size inclusivity), can give consumers a choice between fast-fashion and sustainable fashion they didn't have before - a partnership perhaps lower in profit for the celebrity, yet more beneficial for the consumer and the environment. Yet these seemingly sustainable alternative brands to fast fashion clothing still have issues: Any brand which promotes a constant trend cycle cannot be truly sustainable.

H&M, while advertising their Conscious brand focused on utilizing sustainable materials, still underpays their workers, and Everlane provides little evidence of their material commitment to sustainable initiatives. There are affordable alternatives to fast fashion as well, like thrifting and buying second hand clothing, saving it from landfills and incorporating vintage styles into your wardrobe.

Celebrity fast fashion collaborations are a natural next step in the fashion industry's history and the incessant push for higher profits. Celebrities also hold an enormous amount of power over the general public, which makes them the perfect media marketing tool. As the negative ethical and environmental repercussions of fast fashion permeate mainstream media and buying $1,000 worth of clothes from Shein becomes less trendy, however, celebrities have fewer and fewer excuses for partnering with brands that exhibit questionable production practices.

# data[].attributes.attachment_link.title
Celebrity Fast Fashion Collaborations: A Nightmare We Need to Wake Up From | Arts | The Harvard Crimson

# data[].attributes.attachment_link.description
For the past few years, celebrity collaborations with fast fashion brands have become a staple in the fashion market. While seemingly bringing celebrities' favorite designs to the general public in an affordable way, these partnerships promote unethical clothing consumption, the abuse of garment workers, and dangerous environmental practices, all while making celebrities and their brand partners millions of dollars.

# data[].attributes.headline
Tahreem Shahzad (Why are disanger clothes so expensive?)

# data[].attributes.subject
Tahreem Shahzad (Why are disanger clothes so expensive?)

# data[].attributes.body
The website explains that if the clothes are made in poor countries, they will be cheaper than if they are made in rich countries, which will be more expensive. If the designer is a professional, it may be more expensive, and last but not least the materials that are used is and important factor in the price.

# data[].attributes.attachment_link.readable_text
Have you ever seen a piece of clothing that you loved, looked at the price tag, put the hanger down and immediately felt the need to leave the shop? It happens to all of us and in recent times the high-priced designer clothes has become even more noticeable. What once was expensive is now completely unattainable. Designer dresses going for £3,000, shirts for £800, trousers for £600, swimwear for £200, t-shirts for £500. Year on year there's a leap in pricing on designer items - but what makes designer clothes so expensive?

Of course we are paying handsomely for the designer's time and 'brilliance'. Aside from that, we need to factor in the cost of licensing it. Next are the materials and labour costs. A shirt made in China or Bangladesh will be cheaper than one made in Portugal or Italy. Also, the better the material, the pricier the garment gets.

In an interview with Glamour magazine, Alber Elbaz, linked the high prices to a laborious design process: "I took all the bones out, and I stitch, and to get there, you know, it took me forever. It took me six or seven dresses to make one. And it's time and it's money and we are not doing it in offshore countries - we pay 65% taxes in France! It is so much work. Doing a collection for me is almost like creating a vaccine. Once you create the one vaccine, then you can duplicate for nine dollars and ninety-nine cents. But see if you can create it for nine dollars and ninety-nine cents, and the answer is no."

However, it would be very naïve to think that we are only paying for the quality of the product and the artistry and time of the designer. Like a financial game of 'Chinese whispers', from sketch to shopping bag, the garment that we lust for goes through a chain of so many professionals and every time it changes hands it gets a markup.

Once the clothes are made they need to be sold. Big brands have their own shops and websites, emerging labels sell their collections in department stores and online fashion retailers. Either way, for clothes to reach shops, brands have to pay for warehousing and distribution.

Production and distribution is just the tip of the iceberg and account for a small percentage of the cost. There are also staffing costs, rent of lavish headquarters and shops.

The area that needs the biggest budget though is marketing. Brands spend millions on fashion shows, celebrity and social media endorsements, photographers, models, ads and ad placement in all the right magazines. So, most of the money that what we pay for clothes goes to the department that convinces us that we need those items in the first place.

Almost all brands sell to retailers. To cover their production costs and make a profit, brands will sell it for at least the double that they paid the factory to make it. Stores, on the other hand, have their own profit margins to worry about. So, when the item hits the shop floor, the item had a markup of at least twice what they paid the fashion house. For the mathematically challenged, that's at least four times what the designer paid the factory initially.

Brand positioning also needs to be taken into account. Stakeholders set up prices to differentiate the market. There's high street, contemporary (Kenzo, Carven, Tome, MSGM, etc.), lower luxury (Proenza Schouler, Altuzarra, Victoria Beckham) and high end (Chanel, Louis Vuitton, Hermes). The chosen prices put a brand in a certain bracket so retailers know how to categorise it and decide which designers sit next to each other. Basically a brand is as good as the company it keeps.

Just like the bad boyfriend of our youth, it's this bad behaviour that turns brands so appealing. We want what we can't have or what is hard to get. Brands remain luxurious and we remain devoted to them because they are exclusive.

Brands don't mass-produce. They'll make 100 garments instead of 1,000, which drives both the cost and the retail prices up. Printing small runs of items is more expensive than if you were to bulk manufacture. On the other hand, if it is exclusive and unattainable, it becomes desirable and customers are willing to pay for the product.

Personally, I don't believe that all designer clothes' quality is worth the price. That might be true for shoes, bags and tailoring. There's the leather, the hardware, the patterns, the cut, the artisanship - and here, I find, is where the quality is more evident.

When it's all said and done, high fashion prices can be so expensive because that's what shoppers want to pay for it. Consumers will always equate cost to quality. It's a fact for fashion as it is for food, gadgets, cars, and the list goes on. Some customers find joy in buying clothes that are not available to everyone or they simply want to have the same dress and bag as the one they've seen worn by a celebrity or seen in a magazine/movie/TV show.

Robert Duffy, co-founder of Marc Jacobs International, sums it up perfectly in a New York magazine piece, "Luxury is something you don't need, it's something you want. The bag of potato chips I ate for lunch today was a luxury."

# data[].attributes.attachment_link.description
Have you ever seen a piece of clothing that you loved, looked at the price tag, put the hanger down and immediately felt the need to leave the shop? It happens to all of us and in recent times the...

# data[].attributes.body
- Shein
- Bershka
- Pull & Bear
- Zara
- Stradivarius
- Gucci
- Adidas
- Decathlon
- Prada
- Versace
- Christian Dior
- H&M
- Louis Vuitton
- Levi's

# data[].attributes.body
People usually buy more is on the internet.

# data[].attributes.body
Why do brands pay more than their products?

# data[].attributes.body
In clothing we find different sizes on clothes:
- XS: extra small
- S: small
- M: medium
- L: large
- XL: extra large
- XXL: extra extra large

# data[].attributes.body
We also know that we find different pieces of clothes and each of those adjust to the temperature of the stations.
Examples:
- Jacket: is usually used in winter and autumn for warming our body when it's cold.
- Short: is usually used in summer because of the high temperatures.

# data[].attributes.body
I wish we could learn how it's the process of designing and creating the clothes.

# data[].attributes.body
https://www.pointsofmeasure.com/tutorials-education/the-design-process-in-9-simple-steps
In this website we can find 9 steps to design and create clothes.
First of all we see a scheme of the 9 steps and then there are explained all of them with detail.
Here I have learned the process to create clothes and that it's important to the designer to don't give up although it takes long.

# data[].attributes.headline
Berta Cañís: About Lucia's (jiménez) article 

# data[].attributes.subject
Berta Cañís: About Lucia's (jiménez) article 

# data[].attributes.body
https://fashinnovation.nyc/long-lasting-clothes/
In this website I have learned that a way of keeping money and doing something good for the environment is if I buy a t-shirt with quality instead of 5 cheaper but with worse quality.

# data[].attributes.attachment_link.readable_text
When it comes to sustainability, having fewer garments circulating is an alternative to be considered. Instead of buying cheaper pieces with no quality, purchasing long-lasting clothes can offer customers - and the planet - amazing and transformative consequences.

Fast fashion has created the mindset that quantity must come first. The "see now, buy now" philosophy tries to impose that to be stylish, you have to own a full closet with a lot of clothing. However, this has brought serious aftereffects.

Only in the USA, the volume of clothing thrown away each year has doubled in the last 20 years. It went from 7 million to 14 million tons. These garments either end up burned or in landfills, and none of these options are eco-friendly or harmless to the environment.

Therefore, consumers' mindset needs to change. With education, more people will understand that it's essential that our society changes its behavior to work towards sustainability, after all, there's no Planet B.

Some brands, like AYNI, are already taking into account quality when producing their products. As the company states, they are "creating pieces that cultivate heritage via time honoring techniques and reciprocity". For sure, this kind of policy needs to be adopted for more brands.

Here are 5 reasons why choosing long-lasting clothing can be a game-changer in multiple spheres, for the customer, and the world.

1. Long-lasting Clothes are Good for the Environment

For people to keep buying quantity, the industry needs to produce more and more. In other words, keep up with the super production.

If customers decide that instead of buying 5 t-shirts that will last for one wash, they choose to purchase 1 but with better quality, that means, it won't be thrown away after 2 uses.

Greenpeace conducted a study that found that in Hong Kong alone, 110,000 tonnes of textiles are deposited in landfills annually. It would be like saying that the city's citizens throw away about 1,400 blouses every minute. And, it would take at least 200 years to shred that amount of material to recycle.

Another serious environmental issue: many of the clothes are made from synthetic fibers. They are removed from non-renewable sources and release microplastics, thus damaging ecosystems. In addition, because they are not biodegradable, they take years to disappear.

The math is simple! Fewer clothes circulating, less garbage, and, in consequence, less pollution. For that, why not opt for long-lasting clothes that you'll be able to use multiple times.

2. Clothes Can Become A Family Treasure

It's common that families have jewelry that passes for other generations. Or even a wedding dress that the great-grandmother used and the rest of the women of the family have been using it ever since. Why not keep these traditions and have a piece of clothing that will be passed for other generations as well?

As Merel Hulst, founder of AYNI, says: "Our customers are committed to purchasing garments they could wear over decades or pass on to their daughters". And, it's only possible with long-lasting clothes, because even after years, they will be in usable conditions.

3. Long-lasting Clothes Are Good for The Pocket

There's no secret! If the quality of the garment is good, it'll last longer. That means you won't have the need of buying repeatedly the same type of clothing. It can be considered an investment. Instead of buying 5 shirts at $10 a piece, you can purchase one that will cost a little more, but you'll wear often.

4. Creating Effective Memories with Your Pieces

It is common to hear from our grandparents and parents that they remember the clothes they were wearing on a certain occasion. And besides that, they still have them.

Long-lasting clothes allow people to build an effective bond with them. Due to their durability, they remain intact even after being present in many moments. Imagine how amazing it would be to show your children a dress you used to wear for parties when they were younger. And more, see them in the dress in their lifetime.

5. Circular Economy is Driven By Long-lasting Clothes

A circular economy is only possible with good-quality clothing. So, if you have an intact piece that you don't want anymore, you can sell it so other people can make use out of it. It's a win-win game without putting any other new piece in circulation.

Did you enjoy this article? Check out this one in which we explain how fashion reflects social changes.

By Júlia Vilaça

# data[].attributes.attachment_link.title
Quality Before Everything! 5 Reasons to Opt For Long-lasting Clothes

# data[].attributes.attachment_link.description
When it comes to sustainability, having fewer garments circulating is an alternative to be considered. Instead of buying cheaper pieces with no quality, purchasing long-lasting clothes can offer customers - and the planet - amazing and transformative consequences. Fast fashion has created the mindset that quantity must come first.

# data[].attributes.body
The clothes we wear today are the result of many years of evolution and experimentation, and although today it seems vey common , in ancient times many things were not used as we do today

# data[].attributes.body
Why do great designers make clothes that you normally can't wear?

# data[].attributes.body
Ecological clothing is on that is made with raw materials such as cotton, recycled paper, linen and others. All of them come from organic farming, which does not use pesticides, insecticides or chemical products that are aggressive or harmful to the environment or the consumer.

# data[].attributes.body
As incredible as it may seem , the textile industry is also involved. Companies such as tommy Hilfiger, Timberland, Zara, Gap , Nike ,Adidas and Reebok are the ones that top the list and whose factories are located in South india , promoting child labor exploitation

# data[].attributes.body
How much time approximately they need for make the clothes and how much people approximately are necessary for create the clothes

# data[].attributes.body
I know about clothing that the brands “Nike” and “Adidas” produce sports clothes

# data[].attributes.body
This article says the 10 best brands of sustainable clothes. Also explains what look when you go to buy sustainable clothes.

# data[].attributes.attachment_link.readable_text
Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

Each year, a staggering 100 billion or more items of clothing are made. Out of these, about 20% remain unsold, destined to join piles of discard. These fashion leftovers wriggle their way in to landfills, the incinerator or the shredder, with just a small proportion of clothes being recycled. Moreover, fast fashion is a highly polluting industry and often grapples with ethical issues, whether operating as sweatshops or exposing workers to dangerous conditions and exploitation.

But all is not gloom and doom. Though it's impossible for a fashion brand to be 100% sustainable, there are alternatives to fast fashion, namely slow fashion. These labels are mindful of their impact on workers, the environment, and the consumer. For this list, we have researched brands known for their sustainability, ethical and quality credentials.

We've shortlisted labels based on various criteria, be it sourcing materials responsibly, using sustainable textiles, following ethical business practices, conserving resources, embedding transparency in to the supply chain, committing to fair trade practices, and giving back to the community.

So, below you can find the best eco-friendly clothing brands to wear all year long, guilt-free.

Final Verdict

What to Look for When Shopping for Sustainable Clothing

With sustainability hogging fashion headlines in recent times and no clear one-size-fits-all definition, it can be confusing for a responsible shopper. To make things simple, so you can avoid buying into greenwashing, we help you navigate the world of sustainable fashion.

Take a close look at the materials, because not all materials are created equally.It's good to check if the jeans you're eyeing are made from conventional cotton that's grown at a tremendous environmental and social cost, as compared to organic cotton. Or if that comfy hemp t-shirt you want to buy is sustainable or not. (Hemp is a low impact crop that requires much lesser water than conventional cotton and is considered a potentially good alternative to it). It's always good to dig deeper.

Today there are many options when it comes to eco-friendly materials, such as plant-based leathers (think Piñatex made from pineapple leaf waste), Tencel lyocell (made from wood pulp), as well as synthetic fibers such as upcycled or recycled polyester, Econyl (made from regenerated nylon such as fishing nets) and much more.

Certifications

Shop for brands with third-party verified credentials, where ever possible. A good guide to check a brand's credentials is to look for credible third-party certifications. However, smaller, indie labels might not have the requisite certifications. In that case, look for other factors, such as transparency, that bolster their claims. We look at the most common certifications you will come across.

Global Organic Textile Standard (GOTS): A leading global textile processing standard for organic fibers, it takes into consideration defined ecological and social criteria, supported by certification of the entire textile supply chain. Textiles carrying the GOTS label contain at least 70% certified organic fibers, whereas a product labelled 'organic' contains a minimum of 95% certified organic fibers.

Fair Trade: A Fair Trade seal implies that clothes have been produced meeting strict economic, environmental and social standards. That includes environmental protection, safe working conditions, funding for community development, and sustenance of livelihoods.

STANDARD 100 by OEKO-TEX: This certification indicates that textiles, from yarn to finished product, have been tested for harmful substances and subsequently, the clothing is harmless for human health.

Bluesign: A Bluesign seal is a sign of a responsible textile product that offers the highest degree of safety for consumers. It indicates that it has been manufactured by using resources responsibly, with minimal impact on people and the environment.

Transparency

Check how transparent a brand is - we love transparent brands which share detailed information about their ethos, their give back policy, and their supply chains, right from the farms to the finishing factory. A good place to start is by reading the brand's FAQs and the impact reports.

Buying long lasting, high-quality clothes in limited quantities will make you happier than piles of fast fashion that fall apart in a few washes. You may pay a higher price upfront, but in the long term it's likely that you'll get a better cost per wear. You can lounge in sustainable sweats or slacks, which are kind to the environment and animals, equitable to workers, and safe for you skin, knowing that in some small way you've made a difference.

Why Trust Treehugger?

Treehugger is committed to making it easier to live sustainably, starting by helping you build a clean and ethical closet for your family. Slow fashion is gentle for your skin, kind to the Earth and takes care of all the people involved in the process of creation.

Writer Neeti Mehra is a slow-living coach and a sustainability consultant who also has years of experience writing about luxury markets. She prefers wearing hand spun and organic cotton clothing, and hangs on to her clothes for a long time.

# data[].attributes.attachment_link.title
The 10 Best Eco-Friendly Clothing Brands of 2022

# data[].attributes.attachment_link.description
Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links. Each year, a staggering 100 billion or more items of clothing are made. Out of these, about 20% remain unsold, destined to join piles of discard.