# data[].attributes.body
The specific benefits of multimedia for marketing, creative and commercial purposes are numerous and absolutely unlimited. Here are some of the major benefits with multimedia production

Dimension ‒ Multimedia adds dimension to projects. By definition it is nonlinear meaning it can be accessed by its audience in a variety of different ways and orders.

Accessibility ‒ Multimedia makes content more captivating for the viewer in ways that nonlinear media doesn’t, from dynamic information presentation to simplification of complex concepts as well as catering for a range of learners.

Rich Content ‒ Multimedia adds depth to traditional media without distracting from the foundation information of the package; it complements and enriches increasing the overall reach of the concepts.

Informative & Engaging ‒ Multimedia has become a normalized component of viewers’ information consumption habits across platforms and contexts. Now by default, people seek all different kinds of multimedia as a means of illustration and clarification rather than basic text and graphics. In fact, the rise and dominance of multimedia like video with data showing more than 50% of people not only trust visual content over text, they prefer it.

Customisation ‒ Multimedia is highly customizable and it shines as a means for communicating dense information in an easily digestible content package.

# data[].attributes.body
From my view, the most important aspect of Multimedia Production is content gathering. This is due to the multimedia production need to collect all the elements that will fulfill the purpose  of higher layer components, followed by integration of these elements. Next, the integration is also important in order to combine all of the things to create a working system. Lastly, the testing part as all of the created system need to be tested.

# data[].attributes.body
In my opinion, multimedia production is sort of production that uses imagery and a combination of text, audio and graphics to tell a story or situation. Popular examples of multimedia include video, podcasts, audio slideshows and animated videos. There are some specific benefits of multimedia for production such as dimension, accessibility, rich content, informative and engaging. Multimedia production is evolving and extends across platforms into unexpected types of media. Multimedia production begins with gathering content elements that fulfills the purpose of higher layer components to create meaningful presentation.

# data[].attributes.body
In my view, the most significant part of a Multimedia Performance is the rich content. Because it may readily attract the attention of new audiences. Rich content enables you to display material in a manner that assists visual learners to retain more information. Moreover, content is the first thing which will Influence someone to browse at the multimedia further. If it's anything uninteresting or common then it will never catch an attention. Besides that, rich information just delivers a more fascinating experience to the viewer. This is particularly true for people when engage with mobile or any other gadget's. They less likely to read a long-form blog article to watch a video or listen to a podcast. Me as an audience I'll notice the material first before I start the subsequent activities. Interesting and rich material would successful drive numerous audience interaction towards the multimedia production.

# data[].attributes.body
Multimedia production, in my opinion, is a method of informing and promoting information and data through images and a combination of text, audio, and graphics. There are just a few ways to approach it and apply it to any model. There are numerous advantages to multimedia production, such as making information more appealing and attracting visitors. Furthermore, more individuals will trust information provided in video rather than text alone.

# data[].attributes.body
From my perspective, the most important aspect of multimedia production is conceptual analysis and planning. This is because the first step of multimedia production involved idea analysis, task planning, team and skills, scheduling, cost estimation, the successful project always come with good starting plan. The task analysis, scope, aim and objectives of the multimedia project could determine efficiency on engaging and attracting viewer for the project outcomes. But the most important step under conceptual analysis and planning is finding the answer of who is the intended audience and what their need. For example, if the team understand the current trend of audience need and want, they would dominate in this multimedia design market, this mean they attract and catch the eyeball among the crowd with fulfilling their demand. Other than that, conceptual analysis and planning also a good step for brainstorming the innovative idea before they implement and execute the work. Multimedia pursuing innovation continuously, therefore designer should always come out with new and fresh idea to catch up the trend.

# data[].attributes.headline
Nurul Syafiqah Binti Mohd Hafidz (277264)

# data[].attributes.subject
Nurul Syafiqah Binti Mohd Hafidz (277264)

# data[].attributes.body
From my point of view, the most important aspect of Multimedia Production is the informative and engaging. This is because to attract the viewers regarding all the info are very crucial through many platforms. For instance, TikTok, Facebook, Twitter and many more. Besides, the main purpose of Multimedia Production is to spread the information meanwhile to create the bonding or connection with other producers team.

Next, visual information, such as an animation or an image, is usually easier to remember than words. As a result, people will use various multimedia to finish a film, poster, or photograph in order to efficiently disseminate information.

# data[].attributes.body
In my opinion, the most important aspect of Multimedia Production is the pre-production phase. Pre-production is the process of preparing all the elements involved in the multimedia project. The process of intelligently mapping out a cohesive strategy for the entire multimedia project, including content, technical execution, and marketing. For example, the activities under the pre-production phase such as concept design, bidding, platform licensing, media interaction, and casting. Pre-production ends when the planning ends and the content starts being produced. Pre-production formally begins once a project has been greenlit. Efficient pre-production can help us save time and money for making a multimedia project. In addition, we will reduce the likelihood of wasting resources if we have a budget in place, which can hamper the progress of an entire project. Therefore, the pre-production phase is the most important aspect of Multimedia Production because it will guarantee that making a multimedia project and post-production are less time-consuming.

# data[].attributes.body
In my opinion, the most important aspect of a Multimedia Production is the rich content. This is because, it can easily grab the attention of new audiences. Rich content helps you to present content in a way that helps visual learners to retain more information. Moreover, content is the first thing which will Influence someone to look through the multimedia further. If it's something boring or common then it will never gain an attention. Besides that, rich content simply provides a more interesting experience to the audience. This is especially true for those whiy engaging with mobile or any other gadget's. They less likely to read a long-form blog post to watch a video or listen to a podcast. Me as a audience I'll notice the content first before I start the further actions. Interesting and rich content will successful lead many audience engagement towards the multimedia production.

# data[].attributes.body
In my opinion, I think the most important aspect of Multimedia Production is the Multimedia Production Team. It is because  the production team for a high-end multimedia project requires a team effort. The team comprises of members playing various roles and responsibilities like Script writer, Production manager, Editor, Graphics Architect, Multimedia Architect and Web Master. They are very important for every multimedia production. Without them, the quality of the product will be affected. Therefore, multimedia production team is the most important aspect in multimedia production as they play the important role to produce a standard product.

# data[].attributes.body
In my opinion, the most aspect of Multimedia Production is the production phase. This is due to the outcome of the production must relate with the topic that have been given. Start from the design, music, the photograph angle and motion, and text that used in the video must perfectly fit with the concept and content of the topic. So that viewer can understand the meaning and message that going to convey in the video.
For example, McDonalds want to advertise their new flavor burger by using multimedia production in video, therefore the content of the video must introduce the taste of the  burger, the materials that use in it, and what the burger look like with the suitable sound effect to attract the interest of customers.

# data[].attributes.body
In my opinion, the most important aspect is it information and engaging because  the aim of multimedia production is want to spread the important information for public. Normally, the visual information like the animation or picture will more easy be remember than text. So that people will choose various multimedia to complete a video, poster or picture to spread the information effectively.

# data[].attributes.body
In my opinion, the most important aspect of multimedia production is the preproduction aspect. This is because this process needs the production manager to  mapping out a cohesive strategy for the entire multimedia project wisely. For instance, the budget control system, the recruitment of the production crew, the purchasing and rental of the equipment and software installation. If the production manager are able to manage it well the production process will be undergone fluently and wont face any obstacles in the production process. In addition the quality of the content will be guaranteed too because of the good distribution of the resources.

# data[].attributes.body
My opinion about multimedia production is that it consist of a lot of little detailing within the production so that a great content can be produced and delivered to the audience.

There are 8 phases in multimedia production which is conceptualization, development plan, preproduction, production, postproduction, documentation, delivering and packaging.

Multimedia production start off with a concept, a creative idea that pop off and wanted to be realized. Then it goes to the development plan. Preparing all the ideas, objectives, goals, activities that are involves. Then, preproduction started off with planning of getting the hands on the tools and equipment, crews and budget that are needed.

Next it goes into production where all the plan, objectives, goals and activities are fired up. After production is complete, it goes to the postproduction where the stage of alpha and beta testing is taken in action.

After all the testing were done, documentation was needed such as instruction for installing, system requirement, acknowledgments, copyrights and technical supports. Then, the multimedia product was delivered and sold to the market in a form of CD/DVD or even on the Internet (World Wide Web).

Finally, as every product should have is the packaging. Multimedia product that successfully sold out to the market then need to be packed so that it can attract customers to consume the multimedia product.

Getting into a multimedia production need to get trough a lot of detailing. Following step by step into the journey of producing a piece of multimedia product could let one to learn a skill or two. A multimedia product with the best content required a hefty amount of detailing so that audience all around the world could enjoy the best entertainment.

# data[].attributes.body
1. The people involved in the production

Pre-production, production and post-production work must be distributed according to each workers' strong points. By working in a group, members of the team are able to make up for each others' weak points and are able to produce better results with more efficiency.

2. Setting aims and objectives

Identifying the purpose of the multimedia project allows easier decision making. For example, decide what message to convey through the project and to whom is the project targeted for.

3. The balance of multimedia elements

Multimedia consists of 5 main elements which are text, image, audio, video and animation. They are equally important as each elements compliments one another and enhances the users'/viewers' experience through their senses whether it is by sight or sound or both at the same time.