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Descriptive studies are used to describe the behavior of a sample population. In descriptive research, only one variable (anything that has quantity or quality that varies) is required to conduct a study.

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Pros:

Can aim questions directly at your research objective

Latest information from the marketplace

Can assess the psychology of the customer

Cons:

Expensive: £10,000+ per survey

Risk of questionnaire and interviewer bias.

Research findings may only be usable if comparable backdata exists.

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Pros:

Often obtained without cost

Good overview of a market

Usually based on actual sale figures, or research on large samples

Cons:

Data may not be updated regularly

Not tailored to your own needs

Expensive to buy reports on many different marketplaces

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What are some examples of Primary Research?

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What are some examples of Primary Research?

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Interviews (telephone or face-to-face)

Surveys (online or mail)

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What are some of the methods of Primary Research?

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What are some of the methods of Primary Research?

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Postal surveys

Telephone interviews

Online surveys

Face-to-face surveys

Focus groups

Test marketing

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Primary research is research you conduct yourself or hire someone to do for you.

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What are some of the methods of Secondary Research?

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What are some of the methods of Secondary Research?

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The research conducted to gather numerical data is defined as quantitative method of market research and it includes the following: Surveys conducted to assert customer refund frequency. Figures about sales. Sales number related to industry products.

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Secondary research involves the summary, collation and/or synthesis of existing research.

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What are some examples of Secondary Research?

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What are some examples of Secondary Research?

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Information include reports andstudies by government agencies, trade associations or other businesses within your industry.

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What are some methods Quantitative Research?

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What are some methods Quantitative Research?

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Survey Research is a quantitative research method used to ask questions to a sample of respondents using sources such as online polls, surveys, questionnaires via Email, Social Media or embedding on a website.
Correlational Research is conducted to establish a relationship between two closely knit entities and how one impacts the other and what are the changes that are eventually observed.

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What are some examples of Quantitative Research?

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What are some examples of Quantitative Research?

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Research that consists of the percentage amounts of all the elements that make up Earth's atmosphere.

Survey that concludes that the average patient has to wait two hours in the waiting room of a certain doctor before being selected.

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What are some of examples of Qualitative Research?

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What are some of examples of Qualitative Research?

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The three most common qualitative methods, explained in detail in their respective modules, are participant observation, in-depth interviews, and focus groups. Each method is particularly suited for obtaining a specific type of data.

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Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.

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Qualitative research is a method of inquiry that stresses on the “why" and “how" of things rather than the “what," “where" and “when" of things. It involves detailed study of a small sample or group. Examples of qualitative research provide a comprehensive and in-depth understanding of the subject.

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What are some methods of Qualitative Research?

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What are some methods of Qualitative Research?

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Interviews, to elicit people’s view and perspectives in a detailed and comprehensive manner

Case studies or detailed investigations to analyze the variables relevant to the subject under study in its own natural settings.