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Ashifi Gogwas born in Kumasi. He grew up with a father who was a research engineer. His father was part of a governmental institution, Council for Scientific and industrial Research (CSIR). Ashifi 's mother was a serial entrepreneur she founded a nursery school in Kumasi. His mother then sold that and began another school. Inspired with all his parents work, Gogo then attended Whitman college where he then studied mathematics. In 2006,  Gogo and his old high school friend then reconnected and came up with the good use of technology to help identify the authenticity of a product.

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The creators of Sproxil saw the dangerous growth of counterfeit medicine.Products are sold all around the world that are part of the counterfeit market.The cost alone is that 700,000 deaths were counted from tuberculosis drugs. The profit of counterfeit drugs are from those who have lack of resources and access to pharmaceutical medication.

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Sproxil was founded In 2009, they found that the use of technology was trendy to society and decided to address the issue through a useful tool that would attract the population. This product can be used by anyone that uses mobile technology.

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Sproxil took their idea and made it modern by attracting the eyes of our society through modern day technology. All it takes is a quick snap from a bar code on your medication, produce, and other products. With the app you can get authentication if your product is counterfeit or not.

https://www.youtube.com/watch?time_continue=39&v=QggsN5xQPb0

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There has been a successful outcome for Sproxil. This has had an impact on  business decisions to help them sky rocket their way to good profit and the pharmaceutical industry is more trusted. This product has also gone into the the autheticy of other products such as; gasoline, generators, and electronics.

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This product could be used by anyone with a phone. The use of this product could benefit the drug problem that continue around in Ontario for many decades. Not everyone can access nor have the resources to access the products they need to benefit their health. So choosing to buy drugs that could be harmful is a risk they're willing to take. The change can happen it's just the awareness it takes to educate others on the harm they could be doing to themselves.

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In conclusion, the counterfeit market needed to be stopped. The change has impacted the market for the better. The black market will soon come to an end. With the awareness of the dangers that products can endure with the counterfeit market there is a new effective way to verify. This will inspire others to contribute to the social issue, that can improve the trust people have for businesses and their products

By Kyra Rogers

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World Economic Forum (2017) Social Entrepreneurship and System change. Retrieved from http://www3.weforum.org/docs/WEF_SF17_Case_Studies_05_Sproxil_.pdf

https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwjCg97O2ZnaAhWe14MKHac-CxUQjRx6BAgAEAU&url=https%3A%2F%2Ftwitter.com%2Fashifi&psig=AOvVaw21-3iWy04SGHhBxaz4u_ra&ust=1522693536562110
https://www.youtube.com/watch?time_continue=39&v=QggsN5xQPb0