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The definition of choice blindness is stated as, "ways in which people are blind to their own choices and preferences."  According to research, its described as people not being conscious to their own choices they make and lacking self awareness. Research shows that choice blindness comes from the amount of interest you have in said thing, or whether or not the issue is important to you. It is also stated in the article that choice blindness can influence your decisions both big and small.  Though when you don't get exactly what you want there's a strong chance you won't even notice according to research. Studies show that "only 22 percent of the manipulated responses were detected and more than 90 percent of the participants accepted then endorsed at least one altered response" when an experiment was conducted for choice blindness.

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Choice Blindness is that people aren't conscious about their choices. According to the research done on choice blindness, people can want something, but get the opposite and won't notice. Within a 2013 study, they demonstrated choice blindness with "political affairs". Their outcome was "only 22 percent of the manipulated responses were detected and more than 90 percent of the participants accepted and then endorsed at least one altered response." To Johansson and Hall, "we frequently fail to notice when we are presented with something different from what we really want". For example, they said that if something is more important to you, they will likely see more mismatch choices. Choice Blindness can have many affects on oneself, such as showing us that we are actually bad at making decisions. And, it effects our everyday life.

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According to research on choice blindness , even when you don't get what you want, there's a strong chance that you won't even notice. You may also defend a choice just because you think it's the one you made. Johansson and Hall said, we frequently fail to notice when we are presented with something different from what we really want, and, we will come up with reasons to defend this "choice.” Choice blindness can have important part in the real world. The ability to recognize faces plays a major role in our everyday lives. While we might think that we are good at recognizing a face that we had previously selected, the reality is that we are actually quite poor at detecting switches.

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According to research, Choice Blindness is when people are unconscious of their decisions. Studies show that as a person wants something and is handed the opposite they won't even recognize it. We may claim we would recognize the change but are poor at detecting the difference. Due to our unaware decisions we develop choice blindness, we are less aware of our preferences when given something different. Choice Blindness plays a big role in the real world. Recognizing faces plays a major role in our everyday lives. If i held up two cards and someone picked one and i gave them the opposite of what they chose and asked them why they chose them even though they didn't, they will give me a reason as to why they would pick that person without knowing i switched the cards.

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Research has shown that choice blindness can make us switch our opinions dramatically from one to another. It was demonstrated in a test of political views in Sweden where they used some slight of hand to switch the participants answers and then they where asked to explain their answer and 90 percent didn't even notice and gave an explanation for the opposing answer. This shows how choice blindness can effect us and it shows us that it is when we make a choice and then have to justify it we are susceptible to changing our way of thinking. In another study test samples of jelly where presented and then the samples where switched after the initial test and the test subjects where told to explain their choice and they would most often give an explanation as to why the one they initially liked less was better than the one they initially thought was better.Sometimes with their being a big difference in flavor that you think would be noticeable but the change still was only noticed about only 20 percent of the time.

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Choice Blindness is the notion that people are not consantly aware of the decisions in which they are making. Research conducted on this concept has revealed that although someone may want a particular thing, when given another item that person will not be aware and care about the change. The article states, "you may even defend a choice just because you think it's the one you made." This statement shows that when the brain is made to believe that another choice is in fact it's own, it will then convert it's preference onto that false choice. The act of choice blindness is when someone is unaware of their preferences being altered, and the mind will then work to back up this newly-presented decision, as it believes it is their own. Choice blindness may affect preferences in areas of sight, taste, and smell, and may as well affect larger beliefs, such as political views, which was demonstrated in a research conducted in Sweden during the general election.

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Choice blindness is when someone fails to notice the difference between what is chosen, and they actually got. In the experiment that Johansson and Hall conducted, they had people try two jams and choose their favorite. Then gave them the one they thought was worse and asked them why they liked it more. The people did not even notice the change, and described why they liked that jam more, even though it was not the one they chose as their favorite. This shows that people are very bad at noticing these differences, a lot of the time it is when that choice is not particularly important to you. Researchers believe that people are more likely to notice the difference if it is about something more important to that person. This effects people on a daily basis, because we are actually not that good at recognizing faces.

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Research shows that not everyone is always aware of their choices and preferences, when we don't get what we actually want there's a good chance we won't even notice and will probably defend what we've been told is our choice because our brains actually believe that's what we want. In 2010 social scientists Petter Johansson, Lars Hall, and their colleagues presented an experiment to supermarket employees, they had the employees taste two different types of jams then once they had decided which one they liked better the scientist would hand them the opposite of what they said. The scientists found that less than twenty percent of the employees noticed the difference, this is a very good example of how choice blindness can trick our brains into thinking what we want is actually the opposite of what we like. According to Johansson and Hall, choice blindness occurs because of how little attention we're paying to our surroundings and the situations we're in, however when a situation is more important to us we're more likely to notice little things that happen like, if someone were to swap out an object. Choice blindness can affect us in many ways such as, political choices. In a 2013 study by Hall and colleagues, participants in the swedish general election were asked to state who they planned to vote for and then were asked their opinion on many pressing issues. By using sleight of hand the interviewers managed to get the participants to say they were going to vote for the opposing political views, more than ninety percent of people fell for this trick and justified why they were supporting the opposite political side than what they actually wanted.

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Choice blindness shows that we are not always aware of the choices we make. research shows that if we get the opposite of what we choose, we wont even notice. if we are interested in the choice we make such as a favorite food or an election, we are more likely to be unaware a switch has been made. this shows that we actually rarely recognize mismatches. choice blindness was experimented during a Swedish election where the answers on the questionnaire were switched and the voters were told to explain why they picked the choice they chose. most of the time, the voters would argue for the switched answers because they believed that its the one they selected. this proves our preferences may be more open than we previously believed

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In the research on choice blindness, it has shown that one may be blind to the choice they are making or manipulated into thinking that the other choice was the one that they had made. With choice blindness, the concept may suggest that many are unaware of their choices and their preferences. Causes of choice blindness could be the fact that many tend to fail to notice when they are presented with things that may be different from what they want and take and try to defend that choice not knowing that it wasn't the one that they had chosen. Choice blindness can affect us all in many ways that most may not know could happen. Johansson and Hall have both investigated with other colleagues how choice blindness can influence political issues and so much more.

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Research has shown that people don't always notice their choices. Even if you don't get your preferred choice you will probably not even notice. You may even backup a choice that you didn't choose. There was a study done with jam. People would choose their favorite then be presented with the one they didn't choose and they didn't even notice. Choice Blindness has been found to influence our political opinions.We often change our opinions on certain political issues; we are very open to change. When a problem is more important to us, you will be more likely to notice change, so when you don't care about an issue as much we may not even notice change. Choice blindness effect us and influences us more than we may think.

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Research has shown choice blindness impacts visual, taste, and smell preferences. In 2010 Peter Johansson, Lars Hall, and their colleagues set up a scenario and using the scenario they found that fewer than 20% of participants noticed that they tasted the jam they had turned down a few minutes earlier. In 2013 Hall and his colleagues investigated how choice blindness could affect the political attitude of people. In this study they found that only 22% of the manipulated responses were noticed and more than 90% of the participants accepted then endorsed at least one altered response. Choice blindness is caused by our failure to notice when we are presented with something different from what we really want. One thing that may contribute to our failure to notice is that we may be very interested in the choice at hand and may not realize whats been changed. Choice blindness can affect us when we see someone we know but can't put a name to the face. Recognizing faces can be really important and choice blindness can affect that at any time including times where it would be important to a job to remember someone.

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Research has shown us a lot about choice blindness. It has shown that people frequently fail to notice changes in a choice/preference that they made only seconds before. People are able to alter someones choice without them even noticing. This can cause these people to defend a choice that they did not make and have them not even notice. This can effect us because people can make us think we want something when we actually didn't. For example if it was used for political reasons they could alter our choice to give them more votes even though they wouldn't have gotten a vote from you to begin with. This can impact our taste, smell and visual preferences.

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Choice blindness is when people frequently fail to notice changes in what were presented from something that we wanted to something we rejected. This can cause people to defend the opposite choice as if it was originally their own and many times it goes undetected by the person that that switch was made. however if the person has a strong feeling about the topic its more likely that they will notice the switch. Choice blindness is caused by the amount of awareness a person has on certain areas and things in their surroundings. It can impact your visualization, taste, and smell preferences.

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Research has shown that choice blindness and impact not just small decisions but big ones too.  Johansson and Hall believe that we all fail to notice that when it comes to the fact of making our own decisions  other people make them for us more then we make our own.  They asked the questions "So why do so many people fail to notice these switches? Are we less aware of our preferences than we think we are?" these are great questions to ask because it shows that there is a chance that we could all be manipulated every day. Do we ever get to make our own decisions? or does the outside world take that away for us?

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Research has been conducted involving the concept of choice blindness. The research has shown that we don't always notice differences. The article explains that research has shown that, "even when you don't get what you want, there's a strong chance you wont even notice." This research has shown that people are "blind" to certain topics and events. This in depth article went on to explain what causes this blindness to occur. Scientists have found that it all depends on your interest and importance involving a certain object or topic. The article states that interest does play an important role in what causes you to be "blind".  Due to continuous research and studies we have found that choice blindness is when someone is "oblivious" to something that happened because of their view of interest and importance.

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Research has shown us that choice blindness impacts visual, taste, and smell preferences. Interest in the subject plays a role in if we catch the switch or miss it and defend the opposite side. A study was down with people in Sweden during the general election in 2013. This study showed that only 22% of the manipulated responses were noticed, and 90% defended at least one altered response. Choice Blindness can affect more than just our senses, and even change our political views.

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Choice Blindness                                                      (Put NAME here!)

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Choice Blindness                                                      (Put NAME here!)

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Read the following article below and create a PADLET where you answer the following:

What has research shown in regards to Choice Blindness? What causes it an how can it affect us? (5-7 sentence paragraph)

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The concept of choice blindness suggests that people are not always aware of their choices and preferences. According to research on this topic, even when you don't get what you want, there's a strong chance that you won't even notice. And you may even defend a choice just because you think it's the one you made.

For example, let's say you've been asked to taste two different types of jams and choose your favorite.

You are then offered another taste of the one you selected as your favorite and asked to explain why you chose it. Do you think that you would notice if the jam that you had initially rejected was presented to you as your "favorite"?

In 2010 social scientists Petter Johansson, Lars Hall, and their colleagues presented just such a scenario to supermarket volunteers, They found that fewer than 20 percent of participants noticed that they tasted the jam they had turned down just a few moments earlier. In many cases, the difference between the two flavors differed dramatically, ranging from spicy to sweet to bitter.

Choice Blindness Can Influence Decisions Both Large and Small

Researchers have demonstrated how choice blindness impacts visual, taste, and smell preferences, but is it possible that it might have an influence on more important choices?

In a 2013 study by Hall and colleagues, researchers investigated how choice blindness might influence political attitudes.

During a Swedish general election, participants were asked to state who they planned to vote for and were then asked to select their opinion for each of a number of wedge issues. Then using sleight of hand, the researchers altered their replies so that they were actually on the opposing political point of view.

Participants were then asked to justify their responses on the altered issues.

Consistent with earlier research on choice blindness, only 22 percent of the manipulated responses were detected and more than 90 percent of the participants accepted and then endorsed at least one altered response.

These results suggest that our political attitudes may be are more open to change than we may realize.

So What Causes Choice Blindness?

How do the experts define choice blindness? According to Johansson and Hall, we frequently fail to notice when we are presented with something different from what we really want, and, we will come up with reasons to defend this "choice."

So why do so many people fail to notice these switches? Are we less aware of our preferences than we think we are?

Interest in the choice at hand is one factor that might play a role. When an issue is more important to us, we might be likely to notice mismatches between what we choose and what we actually get.

Real-World Implications of Choice Blindness

Choice blindness can have important ramifications in the real world. The ability to recognize faces plays a major role in our everyday lives. While we might think that we are good at recognizing a face that we had previously selected, the reality is that we are actually quite poor at detecting switches.

Sources:
Hall L, Johansson P, Tärning B, Sikström S, & Deutgen T (2010). Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea. Cognition, 117 (1), 54-61 PMID: 20637455 Hall L, Strandberg T, Pärnamets P, Lind A, Tärning B and Johansson P (2013) How the Polls Can Be Both Spot On and Dead Wrong: Using Choice Blindness to Shift Political Attitudes and Voter Intentions. PLoS ONE 8(4), e60554. doi:10.1371/journal.pone.0060554 Johansson, P. & Hall, L. (n.d.). Choice blindness.

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Why We Aren't As Aware of Our Choices as We Think We Are

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The concept of choice blindness suggests that people are not always aware of their choices and preferences. According to research on this topic, even when you don't get what you want, there's a strong chance that you won't even notice. And you may even defend a choice just because you think it's the one you made.