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Chew Yi Hong
1. Overview of the brand/ company

Nike, Inc has never always started out as Nike, Inc. They were formerly known as Blue Ribbon Sports. The company started out in Beaverton, Oregon as a sportswear company. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. They opened their first shop in 1966 and would change the name of the company in 1972 and then Nike, Inc in 1978. Nike is well known for its sports shoes, and one of more famous sports shoes are the Nike Jordan 1 series. Designed by Peter Moore, The Nike Jordan 1 are a pair of basketball shoes made in the ’80s. The shoes would then make a comeback in the ’90s as a retro pair of shoes.

2. Name of Product

Nike Jordan 1

3.Target Audience

Young Adults, People who love shoes, Sportsperson

4.Ad Objective

To inform the audience shoes are the high quality and are fashionable.

5. USP

“Just do it”

6. Benefits

Look fashionable, good for sports.

7.Tone

Serious and encouraging

8. Mandatory

"Just do it”

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1.OVERVIEW OF BRAND/COMPANY .
.Scrumptious Delight provides quality and authentic food that is ready to be served and enjoyed by food lovers who are particular over freshness and exquisite taste
2.NAME OF PRODUCT
- scrumptious delight .
-
3.TARGET AUDIENCE
-We target food lovers who craves for cuisines and high end gourmet but with limited budget
4.AD OBJECTIVE
-Advertising will help increase the coverage of awareness for this provider to the people around the vicinity and increase customer’s loyalty
5.USP
-The western food prepared by Scrumptious Delight uses the finest and freshest ing
A mouth watering experience and exquisite taste .

6.BENEFIT
-- .The western food prepared by Scrumptious Delight uses the finest and freshest ingredients picked by the Chef who is trained in a Michelin Star Restaurant in France, whilst the traditional dish by Scrumptious Delight is prepared by a true Johorian
7.TONE
-
The tone to be used will be informative and appealing at the same time, giving the assurance that the products are as good as they claimed to be

8. MANDATORIES .

logo

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1. Overview of brand/ company
- Mamee's story began in 1971, when founder, Datuk Pang Chin Hit & his partner opened a small manufacturing plant in Melaka. That manufactured instant noodles.

2. Name of product
- Mamee Mystery pack

3.Target audience
- Kids Early Adulthood (5-25 y/o)

4. Ad objective
--The aim is to reconnect older Mamee eaters back to nostalgic memories through a new 'game'. (OK)

5.USP
- Provide one Unique selling idea="Mamee is full of fun!"

6.Benefit
-Connect your older self with nostalgic and past memories.

7.Tone
-Child-like, Animated & Fun. Easy-going and Nostalgic.

8.Mandatories
-

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1. Overview of brand/company
- Lush is one the most famous cosmetics and skin care company in the United Kingdom, founded by Mark Constantine and Liz Jensen.  Lush is the 38th most popular health & beauty brand and the 48th most famous. Lush sells all kinds of products which includes bath bombs, lotions, moisturisers, shampoo, body wash, scrubs and a lot more. They produces their product only using vegetarian and vegan recipes, which is very healthy for the skin.

2. Name of product
- Lush Ocean Salt Face & Body Scrub

3. Target Audience
- Teens, female and male that loves nice scented and fun-looking products.

4. Ad Objective
- The aim of this ad is to inform the people that Lush's products are suitable for all ages and all the ingredients that they've used are organics and suitable for all skin types.

5. USP
- " Beauty is in the skin with all the loves from Lush. "

6. Benefit
- mineral-rich mix of fine and coarse sea salt for serious exfoliation, coconut oil and avocado butter to soften the skin, limes extracted in vodka to brighten and tone.

7. Tone
- Fun and relaxing.

8. Mandatories
- Tagline: It's never too late.

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1.Overview of brand/ company
- Apple is a Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Tech technology companies, alongside Amazon, Google, Microsoft, andFacebook .
2.name of product
- Iphone(2007) iphone  Is it Iphone?is a it made the power of a smartphone easy to harness. Apple is now the world's most profitable maker of phones, and the influence of the iPhone is evident in all smartphones.

3.target audience.
-  A higher percentage of customers who buy the iPhone, Macbook Air, Macbook Pro, and Apple TV are between the ages of 25 and 34. (Select only 1 target market) Seniors 65 and older, and people between 35 and 44, are the biggest of iPad customers and those who are 35 to 44 made up the highest percentage of Apple Watch sales.
Please complete your ideas below ...
4.

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1. Overview of brand/company:
Kiehl's LLC is an American cosmetics brand retailer that specializes in skin, hair, and body care products and founded by John Kiehl in 1851. It started as a single pharmacy in Manhattan at Third Avenue and East 13th Street in 1851. Kiehl's was purchased by the L'Oréal Group in 2000.
2. Name of product:
Kiehl's Ultra Facial Oil-Free Gel Cream
3. Target audience:
teens, young male and female,
age between 16-25 years old with dry skin trouble
4. Ad objective:
To helps skin retain moisture and protect it from arid conditions.
5. USP:
This product is oil-free, paraben-free, fragrance-free, colorant-free and made with the nature ingredients.
Only select one great statement about the product (benefit), eg. "Kiehl's natural moisture for you!"

6. Benefit
-non-oily, quickly absorbed hydrator that visibly reduces the appearance of oil and leaves skin looking and feeling more balanced.
-works synergistically with skin’s natural lipids to visibly reduce excess oil on skin’s surface.

7. Tone
Fresh, cool

8. Mandatories
Tagline- No-shine moisture that lasts all day

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1. Overview of Brand / company
Fender Musical Instrument Corporation , otherwise known as Fender , is the manufacturer of string instruments and loudspeakers , such as solid - based electrics guitar
2. Name of Product
Fender Vintera 60s Jazz Master
3. Target audience
The marketing target of Fender guitar is among the ages of 14 - 70, meaning from entry level to musicians who are old though

Please complete the ideas below....interesting product :)
4. Ad objective

5. Uniqe Selling Proposition

6. Benefits

7. Tone

8. Mandatories

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1. Overview of brand/company :
The company COSRX has been researching and developing on acne for 15 years. First of all,
it's well-known to online. As time passed, COSRX is famous for a lot of bloggers.  COSRX is recommended to  someone who has sensitive and trouble skin.
“Convenient and easy to use, but effective and fast for troublesome skin.”
2. Name of product : COSRX Low pH Good Morning Gel Cleanser
3. Target Audience : Teens and young adults with troubled skins. Affordable prices.
4. Ad objective : To make the public more aware of the product because it's very new to the local market.
5.USP : Helps to clear up acnes on the skin at a fast rate.
6 . Benefit : effective ingredients, non- irritating to the skin.
7. Tone : Cheery and upbeat. To uplift people.
8. Mandatories : Tagline - Expecting Tomorrow

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Product picture
1. Overview of brand/ company
2. Name of product
3. Target audience
4. Ad objective
5. USP
6. Benefit
7. Tone
8. Mandatories

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1. Overview of brand/company
Claire Organics began with one mother's maternal instinct to provide the best for her baby. Louise Chu, the founder of Claire Organics learns to make her own bar soaps with natural ingredients. Then, she decided to share these natural handmade soaps and remedies with everyone. The brand named after her baby girl "Claire" which means "clear and pure" in French which translate into what the brand stand for.

2.Name of product
Claire Organics Lavender Face & Body Oil

3.Targeted audience
The targeted audience would be those young and mid income consumers who care about the natural ingredients in skin care products, and those who like to have affordable and natural skin care products.

4.Ad objective
The objective of their advertisements is to inform the targeted consumers about the goods of the product since they introduces made from natural ingredients products with an affordable price.

5.USP
The USP of this product is the natural  Lavender ingredient they used that will not harm their consumers since the lavender is a natural ingredient, and calm the skin and mind of the consumers.

6.Benefit
The benefits of this product is they uses natural ingredients, and it will be environmental friendly and nourishes the skin. (Explain specifically how is it good for the skin?)

7.Tone
Empowering and Uplifting

8.Mandatories

Awards:
(Select two enough. Too many people don't remember)

[ Best Sensitive Skin Lotion ] Soother Healing Balm
[ Best Natural Stretch Marks Oil ] Luxurious Rosehip Face & Body Oil
[ Best Scalp Shampoo Bar ] Camellia Hair & Scalp Shampoo Bar
[ Best Pregnancy-Friendly Soap ] Mulberry Soap
[ Best Natural Baby Lotion (Sensitive Skin) ] Happy Bum Baby Balm

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1. Overview of brand/company
The brand is "Yamaha" which is a piano brand since 1887. It is a brand from Japan. The brand sells different kinds of instruments but their most popular product is Piano. Also there are many kinds of piano such as electronic piano, Grand piano and more.
2.Name of product
Yamaha : Upright piano

3. Target audience
The target audience are both genders and at the age around 35 - 40. Parents who are upper class could also be it since they have children to play the piano.

4. Advertising objective
To inform the customers about their brand, that the quality of Yamaha has been one of the best product in the world.

5. USP
it has the variety of the piano models design and the sounds of the piano which is suitable for both beginners and professionals piano.
Even the beginners can play beautifully. When you play you can easily have the vibe feeling such as relaxing vibe, happy vibe and more. The sounds of the piano could also be very genuine.

Think about the great thing about its sound; eg. "Sound cutting the heart."

6. Benefits
Playing piano is the best way to have motivations in you life. You can also express your emotions through music (playing piano) to yours special person such as family, close friends and your loves one.

7. Tone
Happy and Sad. The feelings are a mix feelings whenever you play and listen to the music where you can create your own story through listening to the music.

8. Mandatories
"Find your joy"
"Express love, play Yamaha
Create your own - new tagline.

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1. Overview of brand/ company
The brand “Julie’s” has been in the Malaysian market since 1985. Since then, “Julie’s” has built its reputation to become a household brand name known for quality and tasty biscuits in many Asia-Pacific regions.
2. Name of product
Julie's Love Letter Chocolate
3. Target audience
Children, adult and elder. Especially biscuits lovers.
4. Advertising objective
To inform the customers about their best experience in each biscuit to their customers.
5. USP
The only "Love Letter" by JULIE'S which will fulfil your desire towards the chocolate.
In short, it's "Love from Julie's"
(Encapsulate the idea in a very short sentence.)

6. Benefit
The satisfaction when the chocolate cream melts in mouth.

7. Tone
Happy and fun. Use words that describe the happiness of tasting rich creamy chocolate and the crunch. You will undoubtedly fall deep in love with Julie’s Chocolate Love Letters wafer roll – a crispy egg wafer roll with a slick chocolate helical line filled with chocolate cream that melts in your mouth.
8. Mandatories
Love is in the air! Julie's Love Letters are one of the more popular brands of snacks out there!
The tagline, "Love is in the air"

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1. Overview of brand/ company
Nails inc is the UK's number one nail brand. Award-winning and leading British beauty brand.

Founded by Thea Green MBE in 1999, Nails.INC has quickly become one of the most innovative independent beauty businesses on the market. The journey began when Thea was traveling back and forth from the US and spotted a gap for speedy efficient manicures complete with a fashionable, high-quality nail polish.

2. Name of product

Don't Stop Be-Leafing Plant Based Vegan Nail Polish Duo

3. Target audience
Females , any age (specify an age bracket), Vegan
Please complete your ideas below.
4. Ad objective  - to make people be aware that vegan nail polish exist.

5. USP - Its Vegan
6. Benefit - makes your nails look healthy and nourishes the nails
7. Tone - bold and sexy
8. Mandatories

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1. Overview of brand/company
The brand "Nivea" is A famous skin care brand, Nivea was established in the year 1882 by a pharmacist of German by name Carl Paul Beiersdorf. It has risen into an international skin care company with many brands. Nivea’s success in the personal care brand was acknowledged when it introduced the skin-lightening products like whitening paste which was a huge hit across Asia.

2. Name of product
Nivea Creme

3. Target audience
Teenagers,  young adults with having skin trouble.

4. Ad objective
Bring the brand closer to consumers. To once again remind consumers about Nivea Creme – a timeless formula that has stood the test of time.

5. USP
Nivea is a breath of life to your skin makes dry skin smooth and irresistible to touch

6. Benefit
-NIVEA Creme contains no preservatives or colorants and is suited to the specific needs of babies with dry, extra sensitive skin Baby Moisturiser.
-Applying the rich, nourishing mixture of NIVEA Creme will make your skin __________(think of a benefit). may take a little bit longer than usual, it is your one-stop-shop answer for a number of skin care needs.

7. Tone
The selling attitude tone will be delighted, inspiring and easily understandable with a casual, encouraging tone.

8. Mandatories
Tagline - Revives your skin
It helps protect your skin; 100 years of skin care for Life

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1. Overview of brand/company:
The brand 'Bath and body works' was founded by Les Wexner. They have a variety of products such as candles, perfumes, hand sanitizers, hand lotions, shampoos and many more.
2. Name of the product:
The product that I will be discussing about is the "Fragrance Mist".
3. Target audience:
The targeted audience would be the young generation who loves to smell good at all times. Target the people who desire to smell good and also has a habit of using the perfumes or fragrance quite often.
4. Ad objective: The objective of their advertisements is to (specify exactly what you want your ads to tell about the product)
5. USP: "Quality products perfect for treating oneself." Since they assure that the products are of a quality, they make sure the packaging is good enough that also attracts the consumers that intend to buy the products by "Bath and Body Work. "Only the best treat for you."

6. Benefit: The two main benefits of using these products are:
a.
7. Tone: Happy, fresh and joyful.
8. Mandatories: Their logo, their tagline which is: straight from the heartland.