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Kindly keep for your personal use and do not distribute.

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Kindly keep for your personal use and do not distribute.

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Thank you.

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Funny Ads : Cat Killer (Don't Judge 2 Quickly)

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HONEY MAID 'THIS IS WHOLESOME' case study

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Data for Good Exchange 2016 - Cathy O'Neil's keynote speech recap

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Data for Good Exchange 2016 - Cathy O'Neil's keynote speech recap

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Data for Good Exchange 2016: Keynote Recap - Cathy O'Neil

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Weapons of Math Destruction (WMD) by Cathy O'Neil

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Weapons of Math Destruction (WMD) by Cathy O'Neil

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The era of blind faith in big data must end | Cathy O'Neil

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The Cost of Missing Something | Tricia Wang | TEDxCambridge

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Vision Reconstruction - NeuroScience? Data Predictive Modelling?

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Vision Reconstruction - NeuroScience? Data Predictive Modelling?

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Vision Reconstruction (The Science of Mind Reading) - UCTV Prime Cuts

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Logan Paul - Social Media Influencer or KOL issue

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Logan Paul - Social Media Influencer or KOL issue

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Logan Paul interview: YouTube star speaks out after controversial video

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Google Assistant - The Future of Voice Search and AI Chat Bot

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Google Assistant - The Future of Voice Search and AI Chat Bot

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Google Duplex: A.I. Assistant Calls Local Businesses To Make Appointments

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Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

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You know by now that you need a Facebook Business Page. You've seen the statistics. You know that Facebook's more than two billion monthly active users make it an impossible platform for any business to ignore.

The fact is being on Facebook makes it easier for people to discover and interact with your brand online.

So, let's dive into how to create a Facebook Business Page. Follow these steps and you'll have your Page up and running by end of day.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

How to set up a Facebook Page for your business

Step 1: Sign up

Go to facebook.com/business and click Create a Page in the top right hand corner. You'll be greeted with several business type options including local business or place, brand or product, and cause or community. Select the type of business you're creating the Facebook Page for. If your business type falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business.

When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category. Categories are basically sub-types within the larger business category you've already chosen. When you start typing in the category field, you'll see a list of potential category options to choose from.

When you're ready, click Get Started. Note that doing so indicates your acceptance of Facebook's terms and conditions for Business Pages, so you might want to check those out before you proceed.

Step 2. Add Pictures

Next, you'll upload profile and cover images for your Facebook Page. It's important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.

You'll upload your profile image first. This image accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page.

If you're a big brand, using your logo is probably a safe way to go. If you're a celebrity or public figure, a picture of your face will work like a charm. And if you're a local business, maybe a well-shot image of your signature offering is what will allow a potential follower or customer to make the connection immediately.

Your profile picture will appear as a square on your Facebook Page, but will be cropped to a circle in ads and posts, so don't put any critical details in the corners. Once you've chosen a great one, click Upload Profile Picture.

Now it's time to choose your cover image, the most prominent image on your Facebook Business Page. This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall.

Once you've selected an appropriate image, click Upload a Cover Photo.

Step 3: Explore your new Page

Ta-da! Your page is alive, albeit it extremely sparse. At this point, you'll be prompted to take a quick walk-through of a few features. Unless you're already well aware of how Facebook Business Pages operate, we recommend clicking through the prompts, just so you know where everything is. It only takes a few seconds.

Of course, while the skeleton of the Facebook Page for your business is now in place, you've still got some work to do before you share it with your audience.

Step 4: Add a short description

This is your opportunity to tell people about your business. It should be just a couple of sentences (maximum 155 characters), so there's no need to get too elaborate here. Click Add a Short Description, then just share what your customers need to know as clearly and concisely as possible. You can add a longer description later on.

Click Save when you're done.

Step 5: Create your username

Your username, also called your vanity URL, is how you'll tell people where to find you on Facebook. Your username can be up to 50 characters long, but don't use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.

Click Create a Username for Your Page to set up your vanity URL.

Click Create Username when you're done. A box will pop up showing you the links people can use to connect with your business on Facebook and Facebook Messenger.

Click OK to continue filling in your Facebook for business Page details.

Step 6: Complete your about section

While you might be tempted to leave the details for later, it's important to fill out all of the fields in your Facebook Page's About section right from the start. As Facebook is often the very first place a customer goes to get information about you, having it all there is extremely important. If someone is looking for a business that's open till 9 and can't find this information on your Page, they'll surely keep looking until they find another place that's more forthcoming.

It's also a good idea to list information about your Facebook Messenger protocol, such as your customer service reps' online hours and estimated response time.

To get started, click About in the left-hand menu of your Facebook Page.

From this screen, you can add or edit your specific business details, like your start date, contact information, and other social accounts. Depending on your type of business, you may be able to add specific details like a menu or information about your price range and whether you offer valet parking.

This is also the screen where you can add a longer description of your business. Click Edit Story on the right side of the Page to provide a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations about how you'll interact with fans through your Facebook Page for business purposes and to offer a compelling reason for them to engage with you online.

To specify your business location and hours, click Edit Page Info on the top right of the screen.

When you're finished, click Save Changes.

Step 7. Create your first post

Before you start inviting people to like the Facebook Page for your business, you'll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.

You could also create a more specific type of post, like an event or product offer-just click through the tabs at the top of the status box to bring up all the options.

Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Page, so they'll be inclined to stick around.

Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.

Step 8: Start engaging

Now you're ready to give your Facebook Business Page a bit of a nudge. Invite family and friends to like the Page. Use your other channels, like your website and Twitter, to promote it. Add "follow us" logos on your promotional materials and/or email signature. If you're comfortable with it, you can even ask your customers review you on Facebook, too.

How to optimize your Facebook Page

Now that you've got the basics of how to setup a Facebook Business Page in place, it's time to think about ways to optimize your Page to maximize engagement and meet your Facebook marketing goals.

Here's a quick video overview of the steps you can take to optimize your Facebook Business Page. We'll dig into these components in more detail below.

Add a call to action

There are hundreds of reasons why people visit your page, and you may not be able to provide them with all the information they need right on your Page. But you can provide them with a way to get it by setting up a call-to-action (CTA) button.

Facebook's built-in CTA button makes it virtually frictionless to give the consumer what they're looking for, including allowing them to engage with your business in real life.

By default, Facebook adds a Send Message button, encouraging visitors to contact you through Facebook Messenger. But you can change this to allow visitors to learn more about your business, shop, download your app, or book an appointment.

To customize your CTA, hover your mouse over the Send Message button on your Facebook Page, then select Edit Button. Choose the type of button you want, then select the specific message to appear on the button. When you're happy with your choice, click Next.

Depending on the button you chose, you may be asked to select some additional options. When you're ready, click Finish and your call-to-action button will go live.

Add a pinned post

Is there important information you want all visitors to your Page to see? A promotion you don't want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.

A pinned post sits at the top of your Facebook Page, just under your cover image, so it's a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.

Start by writing a normal post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.

Once you've pinned the post, you'll see a blue thumbtack icon in the top right corner.

Make the most of tabs

Tabs appear on the left-hand side of your Facebook Page, and include standard options such as the About section and photos. You can take your Page to the next level by adding other tabs and apps that enhance the user experience.

Facebook tab apps, such as TabSite, allow you to build custom tabs so that you can run campaigns and contests, share special offers, and capture leads. For other tab options, check out our list of 32 useful Facebook Page apps for business.

If you are a developer or are working with a developer, and your Page has more than 2,000 fans, you can also create custom tabs from scratch. For more information on this, see the Facebook for Developers guide on Using Page Tabs.

Like other Pages

Since Facebook is, after all, a social network, it's a good idea to use your Page to build a community for your business rather than viewing it as simply an extension of your online presence. One way to build community is to feature other Pages that are relevant to your business but not competitors.

For example, if you run a shop in a popular shopping area or mall, you could feature other shops in the same area, like an online version of your local business improvement association or chamber of commerce. If you have a virtual business, you could feature other businesses in your industry that could provide additional value for your followers without competing directly with your products.

Here's how this looks in practice on the Hootsuite Facebook Page:

To feature a Facebook for Business Page in your Likes Pages section, click the more icon (three dots) under the Page's cover photo, then click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to Like the other business, then click Submit.

Review your settings

Your Facebook Page settings allow you to get into some pretty fine details about who can administer the page, where the page is visible, words banned from the page, and so on. You can also see how fans are interacting with your Page, including who has favorited it, and so much more.

Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it's optimized for how you want to manage the Page and how you want your audience to interact with you.

To access your settings, just click Settings at the top right of your Facebook Page.

It's important to check your settings regularly, as your preferences and requirements may change as your business-and social following-grows.

Learn from Page Insights

The more information you have about your audience, the more content you can create to satisfy their needs. Facebook's Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share.

Insights gives you information about your Page's overall performance, including data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you're reaching. You'll also see how many comments and reactions are gained from specific posts-data that helps you plan future content.

A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address. This data is divided by demographics such as age, gender, country, city, and device, making it easier for you to tailor future content to your audience.

For more details, check out our post on how to learn from Facebook Insights.

Link to your Facebook Page from other web pages

Backlinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking.

Simply link to your brand's Facebook Page wherever you can. Include a link at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same whenever possible, such as when sharing content or mentioning your business.

Get verified

The coveted verification badge shows visitors to your Facebook Page that you're legit-so they can be confident they're dealing directly with your brand and not with an imposter or fan page. We lay out the step-by-step instructions in our post on how to get verified on Facebook.

Once your Facebook Page is set up and optimized, check out our full guide to marketing on Facebook to take your Facebook strategy to the next level.
Now that you've set up your Facebook Page (and optimized it), manage your Facebook presence by using Hootsuite to schedule posts, share video, engage with followers, and measure the impact of your efforts. Try it free today. Get Started

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How to Create a Facebook Business Page in 10 Steps

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You know by now that you need a Facebook Business Page. You've seen the statistics. You know that Facebook's more than two billion monthly active users make it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online.

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Do you have Google My Business (important for local SEO)

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Do you have Google My Business (important for local SEO)

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Google Business Profile - Get Listed on Google

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List your business on Google with a free Business Profile (formerly Google my Business). Turn people who find you on Search & Maps into new customers.

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Website Speed & Mobile Friendliness (score above 70/100 is good)

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Website Speed & Mobile Friendliness (score above 70/100 is good)

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Singapore Code of Advertising Practices 2008

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Singapore Code of Advertising Practices 2008

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Comment Policy:

We ask that you respect other people’s opinions, avoid profanity, offensive statements, illegal content, and anything else that might otherwise violate our standard terms and conditions. Please understand that we reserve the right to delete comments that are off-topic, offensive or inappropriate, as we deem necessary.

This page is updated by [company name] and members of its communications team.

[company name] can use any ideas, concepts, or techniques that you disclose, including anything having to do with the development, manufacturing and marketing of our products.

The opinions expressed here are not necessarily the opinions of [company name] and we assume no responsibility for such content.

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Disruptive Innovation - Professor Clayton Christensen

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Disruptive Innovation - Professor Clayton Christensen

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Saïd Business School, University of Oxford

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In the first of his lectures for Saïd Business School, Clayton Christensen explains his theory of disruption, drawing on examples of innovations occurring in the steel industry and from leading companies such as Toyota, Sony, Walmart and Indian refrigerator manufacturer, Godrej. Christensen explores how the theory can explain why the economies of America, England and Japan have stagnated.

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Try the SEO training for beginners

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Moz | SEO Software, Tools & Resources for Smarter Marketing

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Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!

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It's 2018. You need to maximize your SEO efforts if you want to succeed online.

Let's face it. If you don't, your business will be left behind.

SEO is a top priority for marketers. In fact, 61% say it's their main focus when it comes to inbound marketing.

They're all doing it. Why aren't you?

Ignoring it is basically ignoring sales.

But where should you begin?

Simple. Start by assessing your site's current SEO.

The easiest way to do this is with an SEO audit. See how your current site ranks and assess what you can do to improve it.

It may sound intensive and perhaps a little scary for beginners, but I'm going to walk you through exactly what needs to be done.

In one hour and with the help of a few tools, you can do this very easily. The time it takes is minimal, but its impact can be huge.

But before we get there, you need to understand the fundamentals of the SEO audit.

What is an SEO audit?

You want your content to be relevant to the people who show up to your site.

The old SEO tactics won't cut it. Gone are the days of keyword stuffing, setting up multiple pages for different keyword variants, and trying to use multiple microsites to drive traffic.

Within the past decade, criteria and ranking factors have changed dramatically.

Sites that are mobile-friendly and optimized for user intent are favored.

Search engines (Google, Bing, Yahoo) have lgorithms that crawl through your website and compare your website to different ranking factors denoting usability and relevance.

Each accessible page of your site is crawled to figure out whether your site offers useful and legitimate content.

While your site is being crawled, search engines are also checking to figure out how secure, fast, and easy-to-use it is.

And then each page receives a rank, which determines how high it shows up on the search engine results page (SERP) for people searching related keywords.

Long story short, that's what SEO is all about.

However, SEO is constantly changing.

Each search engine has its own algorithm, and algorithms get improved or regularly altered with updates.

But algorithms aren't the only thing you need to worry about.

Your competitors are racing to a better ranking than you.

Old content needs to be updated to remain relevant.

And as rules change, you need to be able to adapt to new SEO tactics and avoid red flags.

Worst of all, something on your website might be horribly broken, disrupting the flow of qualified traffic to your site.

This is why a regular SEO audit is necessary for keeping up with search engine demand.

When you conduct an audit, you are checking the health of your website.

Since search algorithms and technology can change at a rapid pace, you want to perform mini-audits monthly.

But they shouldn't take the place of a full SEO audit. Those should take place every 4-6 months or after a major change in your website.

Personally, I like to do full SEO audits quarterly and mini-audits monthly.

Before we start, let's consolidate the most important parts of the audit:

What are the key elements of an SEO audit?

There are three key factors to look at during an SEO audit:

Back-end factors such as hosting and indexing

Front-end factors such as content, keywords, and metadata

Link quality and outside references

Sometimes, you won't have the time to address each pain point.

So, when deciding which audit insights are worth taking action on, I like to use the .

The most important part of your site's SEO is the part that your incoming traffic actually sees.

That's all washed away if your site isn't mobile-friendly, though.

With the introduction of the mobile-first index, you need to make sure you understand how your site performs on mobile to ensure proper placement on SERPs.

Due to 60% of all searches happening on mobile, Google has adjusted their algorithm to begin crawling on mobile sites.

Keeping this in mind (and checking to ensure your site is mobile-optimized) will help evaluate where you stand once you complete your one-hour mini-audit.

Here are the eight steps you need to take to perform your SEO site audit in less than an hour.

1. Begin your audit with a crawl (5 minutes)

The most important part of the SEO audit is the crawl.

Before you do anything else, start a crawl of your website. You can use tools like:

These are some of the leading tools in the industry that will provide you with a great foundation to get started.

Keep in mind that the free version of Screaming Frog contains limitations, including a maximum crawl limit of 500 URLs.

Not only do crawlers find various errors such as broken links, bad keywords, poor images, and page title issues, but they also identify duplicate content, unlinked pages, and excess redirects.
How to set up your crawl
For this example, I'll use the Screaming Frog SEO Spider Tool. For my test site, I'll use Kissmetrics.

Start by downloading Screaming Frog and opening the application.

Explore the criteria of the crawl by clicking Configuration and Spider on the toolbar. If you are a paying customer, you can change the crawl criteria.

Click OK and type in your website.

Click start, and your crawl will begin.

Crawling is useful for identifying duplicate content, unlinked pagination pages, and excess redirects.

You can also get an idea of your "crawl budget" from Google Search Console. The crawl budget will show which pages Google is crawling and how frequently it crawls your site.

Here is an example crawl budget showing 32 daily crawls:

What does this all mean?

It gives you a glimpse into how the Googlebot is crawling your site.

You can identify duplicate pages (more on that later), restrict pages that don't really need to show up in search (i.e., your privacy policy), fix redirects, and assess broken links.
Manually search your site
By doing a few Google searches, you can quickly approximate how well your website is ranking.

How many of your pages appear in relevant search results?

Does your site appear first when you search for it by name?

Overall, where does your site appear in the results?

To figure out which pages are actually being crawled, you can use a "site:rootdomain" search to see what shows up.

Here's an example of this concept in action.

Missing pages don't automatically mean that your site is un-crawlable, but it's useful to understand what's happening behind the scenes.

Your website doesn't need to be at the very top of your searches either. It will ideally show up in the middle of the first page or higher.
Get your current estimated SEO score
SEO SiteCheckup breaks loads of data into categories and shows you an estimated SEO score.

This can help you:

Identify your most commonly-used keywords.

Check whether sitemap and robots.txt are available for your site.

Show you any broken links your page has.

Reveal coding errors (e.g., JavaScript, CSS, HTML, etc.).

If your site is connecting to social media profiles, SEO SiteCheckup will indicate that.

And if your site is compressing and caching, that will factor into the data used in estimating your SEO score.

Malware and phishing activity is also taken into account and displayed in the report.

If you don't have a mobile device on hand, the tool even gives you access to a mobile view of your website.

Use this tool to figure out where you need to focus your attention.

2. Make sure only one version of your site is browseable (5 minutes)

Your site needs to work with all permutations of the same URL.

If your website has multiple "versions" of itself, you are sending search engines a mixed message about how to crawl your site.

Basically, the crawlers don't know which one is the right one.

And if search engines don't even know how to show your site to prospective traffic, your site's SEO ranking will be negatively impacted.

This could be a mobile and desktop version warring with each other.

Or it could be the incongruity between a duplicate "https" version and a non-"https" version hurting its SEO ranking.

The impact of an HTTP vs. HTTPS on a site's SEO has always been a hotly-contested debate in the SEO community.

Some sites that use AdSense for a revenue stream have seen a decrease in revenue after making the switch to HTTPS.

For example, Crunchify's revenue decreased 10% after switching to an HTTPS site.

However, it seems that websites without SSL protection are being deprecated on Google SEO moving forward.

Google is even taking steps to make it more known which sites have SSL protection and which do not. Chrome is marking pages as "Not secure" to make it clearer.

With this recent change from Google, it seems you will need to make sure that your website only uses "https."

3. Conduct on-page SEO checks (10 minutes)

When evaluating your site and the results from your crawl, there are many things you need to check to ensure that your site is correctly optimized.

To start, look for duplicate pages, headers, and title tags.

If you've published a lot of content with similar themes, like me, some seemingly-unrelated content will show up in your crawl.

That's okay. You're looking for duplicates of the same content.

You can use a tool such as Copyscape to help assess potential SEO problems arising from duplicate content.

From there, closely examine a few key criteria that Google evaluates in their rankings.
Page Titles and Title Tags
A title tag is an HTML code that relays to search engines the title of the page. This information will be displayed on SERPs.

It looks something like this:

You'll want to make sure these are relevant to the content found on your page. The content should also be positioned in a way that answers what your target audience is seeking.

The optimal length for title tags is between 56-60 characters.

You can use a pixel width checker to make sure that your title isn't causing truncation.
Meta Descriptions
Although your meta description doesn't affect your ranking, it still is incredibly important.

You should make sure your meta description draws in your customer. It should be compelling, engaging, and give a taste of what the user will find on the page.

Google recently expanded the limit for descriptions from 160 to 320, which now provides you with even more real estate to draw in a click.
Clear Hierarchy
You'll want to make sure your content is organized, with a clear hierarchy on the page.

That way, it will be easy for Google to analyze your site and index it for search.
Keyword Placement
Every page on your site should have a focus keyword that is included in the first 100 words.

For example, in this post about social proof, it's included twice in the first 100 words.

This helps Google understand what the post focuses on.

But don't stop there.

There are plenty of other places that you should insert your keyword to impact your listing's ranking.

While keyword stuffing will penalize you, you can still be strategic about where you place your keywords on the page.

Overall, on-page SEO checks are incredibly important, but they are only one part of your overarching SEO strategy.

4. Manage your internal and external links (10 minutes)

I've mentioned that sites with logical hierarchies have improved SEO rankings.

That's why it's important to check your internal and external links.

Often web pages can be deleted or moved, which can result in broken links on your site.

But don't worry. You don't have to do this manually.

and Xenu Sleuth both are downloadable tools that can help you identify your broken links on your site. (Note: Integrity only works for Mac.)

While both tools are very easy to use and simple, I'll use Integrity as an example.

Once you download it, add your URL in the text bar at the top of the page and click "Go."

Then the tool will begin testing all the links found on your site and provide you with the results.

In the top-left corner, you can see a snapshot report outlining how many links were checked and how many were considered bad.

Depending on the size of your site and how many links you have, you might consider viewing the results by link, page, status, or flat view to help you comprehend the results.

You'll want to go to your site and change any links marked in the red shading with the "404 not found" label. These can negatively impact your SEO.

Google does score clicks from internal and external links differently, although both have their purpose in improving your SEO.

5. Check your site speed (10 minutes)

People are impatient. Google knows this.

Your customers don't want to wait around. The longer your page takes to load, the higher the chance your customer will bounce.

That's why they are going to take into account site speed when assessing your rank. This change was recently announced and will begin in July 2018.

So how should you prepare?

You need to check your site speed. And Google's PageSpeed Insights can help.
Google's PageSpeed Insights
Google's PageSpeed Insights provides:

A quick glimpse into your site's speed

How it is performing against other sites

Recommendations to improve your speed

First, go to PageSpeed Insights to get your report.

After typing in your URL and clicking analyze, Google will provide you with your speed and optimization rating for both mobile and desktop.

You can toggle back and forth between mobile and desktop by using the two options at the top of the page.

But what do you do with all this new information?

Well, if your site speed is lacking, don't fret. Google provides optimization recommendations for you to implement and improve your speed.

You might need to optimize your images, minify JavaScript, leverage browser caching or more.

Google will outline just what you need to do to get better.

6. Leverage your analytics and compare site metrics (10 minutes)

What you want to figure out here is whether your analytics service (e.g., Google Analytics, Kissmetrics, etc.) is reporting live metric data.

If it is, your code is installed correctly.

If not, your code is not installed correctly and needs to be fixed.

If you're using Google Analytics, you want the tracker code to be placed above the header of each web page.

Once you have an analytics service up and running, compare the metric data to the results of your earlier "site:rootdomain" search.

The number of pages showing in your metric data should be comparatively similar to the number of pages from the "site:rootdomain" search.

If not, certain pages aren't properly accepting crawl requests.
Check your bounce rate
Google Analytics can be helpful when assessing your page's bounce rate. You want your bounce rate to be low for it to impact your ranking positively.

A high bounce rate means that people aren't finding what they are looking for on your site. This means you might have to go back and make sure the content is optimized for your audience.

You can check your bounce rate by logging into your Google Analytics account and clicking on Audiences > Overview.
Compare metrics with The MozBar
In addition, you can use Moz's tool called The Mozbar to benchmark between pages.

The MozBar is a tool that gives you various SEO details of any web page or search engine results page.

The toolbar adds an overlay to your browser which has a number of functions.

For example, MozBar can be used to highlight different types of links that you view.

This is useful on its own, but it also lets you compare link metrics on or between pages.

It also comes with robust search tools to make your life easy.

With it, you can create custom searches by location, down to the city.

Page Authority is also supported by the MozBar.

It ranks each specific page from 1 to 100 in terms of how well it will rank on search engine results pages.

When doing an SEO audit, having a tool like this helps you quickly take the temperature of your site's relationship with search engines.

The less guesswork you have to do, the better quality your SEO audit will be.

With version 3, you can even monitor social media activity.

7. Check your off-site SEO and perform a backlink audit (10 minutes)

Backlinks are critical for SEO success.

This way, Google and other search engines will know that your page is particularly relevant and that other users will find it useful.

Remember that hyperlinks are not the only thing crawlers look for in off-site SEO.

Your site is also crawled for brand mentions. This is why it's pivotal for you to pay attention to what's happening both on and off your site.
Perform your backlink audit
Use a tool such as Ahrefs to perform a backlink audit and assess the kind of backlinks you have going to your site.

Backlink audits are helpful because:

You can assess your current link profile and see how it is affecting your site.

You can identify areas where you can focus on getting more high-value links.

You can assess your competitors' number of backlinks and work to outperform them.

But don't just stop with your site's backlink audit.

Your competitors were busy upping their own SEO capability while you were sleeping. Now, they rank above you on your most important search terms.

This is where a tool like SEMrush comes in.

SEMrush is a tool that lets you see what keywords other sites are ranking for. It also shows what backlinks are going to those sites.

Basically, you want to explore your competitors' backlinks and see how they compare to your own.

There are a variety of tools that let you do this if you don't want to use SEMrush.

For instance, you can use the Moz Open Site Explorer or the Ahrefs Domain Comparison.

The Ahrefs Domain Comparison isn't free, but there is a seven-day trial priced at $7.

In addition to checking backlinks, you should also be checking keywords.

What keywords are your competitors ranking for?

This SEO audit procedure is useful for figuring out key strategic info about where your competitor is killing you across SERPs.

You want to take this info and implement it on your website to counter your competitors.
Make sure you're engaging social media
Social media is a conduit for consistent backlinks and engagement. You can use it to support your SEO efforts.

You want to figure out which additional social media platforms are frequented by your target audience.

Simply put, social media can improve your SEO by:

Increasing the number of your backlinks. Those who discover your content on social media might be more likely to link to it.

Increasing brand awareness, which can help with search queries including your brand's name.

Social media is an opportunity to increase traffic and mentions beyond what people are searching for on a search engine.

Social media saturation is also simpler than putting together a link-building campaign.

Use the Facebook Sharing Debugger to see what your web content looks like when shared on Facebook.

This tool also allows you to check your Open Graph tags.

Conclusion

Search engine optimizers debate the many different tools you could use to conduct an SEO audit.

But there's one thing they all agree on: you need to audit your SEO performance to keep up.

Search engine algorithms, best practices, market trends, and competitors are always on the move.

Is your website up-to-date?

The one-hour SEO checklist helps you make those quick adjustments in between major SEO audits so that you can pivot your strategy quickly and address issues.

Use Screaming Frog SEO Spider Tool to begin your audit with a crawl.

Eliminate duplicate content with Copyscape.

Make sure your website doesn't have duplicate versions, search your own site to see what results appear, and conduct on-page SEO checks.

Monitor your site analytics through Google Analytics or download the MozBar for quick access to metrics.

Check your off-site SEO, scout the competition, and make sure you're engaging social media platforms.

When you're done, reassess your SEO strategy and build an encompassing brand strategy around it.

The more you fill your website and social media presence with valuable and well-organized content, the further you'll push your most relevant search terms.

If you're consistent, your SEO ranking will take off like never before.
What technical SEO elements do you review regularly?

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How to Perform a Technical SEO Site Audit in Just One Hour

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It's 2018. You need to maximize your SEO efforts if you want to succeed online. Let's face it. If you don't, your business will be left behind. SEO is a top priority for marketers. In fact, 61% say it's their main focus when it comes to inbound marketing. They're all doing it.

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