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Stuff and objects are more important than people and identity

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Along with the 'bank-card' and 'pound of flesh' another double entendre could be 'he's between your armpits, between your legs. much more intimate than Dick up there. but who is he?'.

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Title of 'Im-mortalities' could be interpreted as "I'm Mortalities". Instead of saying that the persona is 'mortal', it seems more like a mortal 'object'

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Identity

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Repetition of the "phone book"
and "shop window"

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Loss of identity? We know the names of people but don't actually know who they are. David Scotts "in your armpits, between your legs" but people don't actually know who he is

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Comedic/sarcastic lines. e.g.
the psychiatrist line, "much more intimate than Dick up there"...

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"Shakespeare said that... though truthfully, i'd say he was on the way out" - contrasts poem's idea that names are immortal

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Newer names such as "Dick Smith' compared with old names such as "Shakespeare".

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No question marks used except for "were they?" "but who is he?" and "so what's in a name post-grammarian?

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TECHNIQUES
- no capitals - other than names
- enjambment
- caesura
- colloquial language
- 8 stanzas

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-names are not people  (not personal) but the idea of the person, physical (product) or mental (idea)
-people change, names don't

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The poem is describing the immortality of name