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With any media product, synergy is vital when it comes to successful marketing. It allows a product to be promoted on many different platforms. it is successful because a quality media text paired with a mainstream brand will draw in the consumers of that brand, because they'd think that beacuse their favourite brand is promoting something, then it must be good.
A good example of synergy would be Lego Marvel partnering up with McDonald's to sell mini Lego Superhero toys with each Happy Meal. While this may have been to support a film/video game, synergy is also important when it comes to promoting music videos. When an artist releases a new album, it usually comes in a promotion package with consists of a music video for one or more of their songs, a magazine advert and a digipak.

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How does my digipak link to my music video?

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How does my digipak link to my music video?

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The main way in which my digipak links to my music video is throught the colour scheme. While the link is subtle, it was well thought through, because I had strong colours in the music video, like neon blue, purple and pink. I decided to dilute these colours in order to create a softer verion of what i portrayed inmy music video. Not only did this fit with the grey tone that you see in the first verse, but it also corresponds with the concept of the music video. That women are independent and able to have strong sides and soft sides and that sensitivity does not undermine their power. That is why I decided to ude softer colours in my digipak.

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I believe my audience will be able to identify them as linked pieces purely because I believeof the familiarity of the group members.  In the music video 90% of the screen time was on them and they were also the main focus of both my digipak and magazine adverts. Furthermore the colours I used were reminiscent of the ones shown in the music video

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I think my ancillary tasks were successful as they were simple yet elegant and there were very subtle links within things link the font and the colours used. For example on my digipak I used a certain font for the words ‘Destiny’s Child’ and a different font for the word ‘Independent’, yet on the actual CD I flipped these and used the opposite font, this subtle attention to detail allows the viewer to see something different yet it still corresponds with the rest of the piece.

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My target audience consists of women of all ages, but mainly from ages 16-24, I believe that my ancillary task will resonate with them because I used a very elegant and subtle aesthetic for my digipak and magazine advert, and that can be seen as feminine. However it may not resonate with all females as not all females ee them selves as subtle and elegant, but, that is+ where representation comes in. Not a lot of women of colour are represented as strong, powerful and beautiful, so to see images like this in magazine adverts can be very inspiring for women of colour and women of other backgrounds.