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Im a fan of this song because its catchy and honestly i think its a okay music video. Im not a massive fan on the start i think the narrative part is a little confusing. However the skatepark at the end with the party feel is really good. It more becomes a performance concept towards the end and i think it suits Justin and this song. Personally i don't like the costume the girl had in it I as it does show off the stereotypes of men being more powerful than women and also women as being weak for affection.

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This music video shows the representation of gender. Its almost "soft porn" and objectifying women. We see this throughout as the main girl is mostly in her underwear or hot pants. However we do get a female and male gaze shown. As Justin does show off his body therefore creating a "female gaze".

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The costume and locations are very simple. We only see three locations which the audience can relate to. A street, a bed room and a skatepark. We then come to Justins clothing which is very plain and doesn't show off designer brands apart from Calvin Klein. However the girl throughout the music video wears very little clothing and again is following the stereotype of women being easy. The lighting throughout is very dark as its based at night.

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Justin does use some of Goodwin's theories. Such as the obvious one of "there are often intertexual references to film, Tv and popular culture". We see a close up of a pair of Calvin Klein's that Justin helps promote. We also see a his visual style of his dancing now and again. However we see a relationship between lyrics and visuals sometimes. We see this firstly with "don't know if your happy or complaining" but also other lines use this theory.

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Throughout this music video we see many close up's of Justin but also other items. The clock plays a big part in it and is referenced to a lot is the clock. Throughout we have a undertone is the sound of a ticking clock.  We also get a establishing shot at the start of the music video. This shows us the opening location. We start with a narrative where Justin is meeting someone as he owes the guy something. The lighting is very dark therefore we get a bad feeling.

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To promote the song, Justin's manger contacted many celebrities who started counting down the days until the release. Celebrities who promoted "What Do You Mean?" on social media, in the build-up to its single release, they all did it in different ways that caught the public eye. Including Ed Sheeren, Kendall Jenner, Martin Garrix, Martha Stewart, Cody Simpson, Kevin Hart, Michael Buble, Ben Stiller, Tyler Oakley, Jack and Jack and many other celebrities. Bieber presented the song in early August 2015 to radio professionals at an iheartmedia event.

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This song is by Justin Bieber. The song was announced on July 28, 2015 on air by Ryan Seacrest. The single was released on August 28, 2015. Upon release, the song was well received by music critics, and was also a commercial success, topping the charts in Australia, Canada, New Zealand, the United Kingdom, United States and many others, while also becoming his highest charting single in Germany.