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A collection of images beginning to showcase what the inside of the concept store could potentially look like. Sticking with the colour palette of the brand I wanted to make sure I included the neon lighting and flower walls so the reader knew straight away which brand was being included.

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A smaller collection of imagery for the store inspiration. Cutting it down to include just the decor for the store floor, including pinks, certain lighting, props and logo.

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This is the final image chosen that was included in my "extra bits and bobs" slide. I chose this image due to the fact that it had everything I was referring to included. E.g. the colour palette, simplicity, neon lighting and the flower props.

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This is the slide that my final image was placed into.

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A collection of images showcasing the sustainability aspect of our concept store. I wanted to add in slogans, and imagery relating back to the brand (taken from there website) but also a colour palette with pinks for PLT and green for recycling.

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A smaller collection of imagery for the sustainability inspiration. Cutting it down to include slogans, sustainable/PLT (pink & green) colour pallete and swap shop logo.

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This is the final image chosen that was included in my "extra bits and bobs" slide. I chose this image due to the slogan and colours provided. "Swap Shop" is what I was referring to in the slide, and the background colour represents the well known colour of sustainability but with a slight PLT vibe with the pastel green.

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This is the slide that my final image was placed into.

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A collection of images beginning to showcase what our Instagram story countdown would potentially look like. I made a mock up to match what PLT's Instagrams currently looks like to keep the consistency going and to make it more believable. Again whenever choosing images I kept with the colour pallete and layout of what PLT already post.

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A smaller collection of imagery for the Instagram story countdown mockup. Cutting it down to include the polaroid layout as this is something I 100% wanted to include in the final picture, and then a image of what the inside of try store would look to give a sneak preview to consumers.

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This is the final image chosen and mocked up included in the online marketing slide. I mocked it up this way as the colour matched the PLT colours on their current Instagram and inserted a live countdown to get consumers excited.

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This is the slide that my final image was placed into.

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A collection of potential images to include in the concept slide of the presentation. I wanted to include an 'editorial' campaign image from their Instagram page as that is usually the first thing seen for collections/concepts. I also wanted to include an influencer to gain exposure.

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A smaller collection of imagery for the concept slide. Cutting them down to just the pictures of Molley Mae as she is currently the face of PLT. The two dresses at the bottom are also similar to the collection we will be offering in our concept which was the reason for choosing these images.

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This is the final image chosen that was included in my "Concept slide". I chose this image due to the fact that it looked the most editorial. Also the colours in this photo match with the pastel colour vibes throughout the presentation.

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This is the slide that my final image was placed into.

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2021. [image] Available at: <https://edited.com/case-study/how-prettylittlething-uses-edited-to-stay-faster-than-fast-fashion/> [Accessed 17 August 2021].

2021. [image] Available at: <https://www.pinterest.co.uk/pin/356628864244774624/> [Accessed 17 August 2021].

2021. [image] Available at: <https://uncoverla.com/2019/12/24/uncover-la-top-stories-of-2019/> [Accessed 17 August 2021].

FINAL IMAGE -
2021. [image] Available at: <https://www.thesun.ie/fabulous/5127915/prettylittlething-founder-teases-first-look-at-plt-cafe-but-shoppers-admit-theyd-rather-have-a-store/> [Accessed 17 August 2021].

# data[].attributes.body
2021. [image] Available at: <https://www.prettylittlething.com/the-edit/recycled-by-prettylittlething> [Accessed 17 August 2021].

2021. [image] Available at: <https://blog.prettylittlething.com/ways-to-recycle-your-old-clothes/> [Accessed 17 August 2021].

2021. [image] Available at: <https://www.dreamstime.com/shopping-cart-symbol-isolated-cartoon-black-white-vector-illustration-graphic-design-image150727378> [Accessed 17 August 2021].

FINAL IMAGE -

2021. [image] Available at: <https://www.tickettailor.com/events/sustainablefashiondublin/229162> [Accessed 17 August 2021].

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2021. [podcast] Available at: <https://www.vectorstock.com/royalty-free-vectors/polaroid-sketch-vectors> [Accessed 17 August 2021].

2021. [image] Available at: <https://www.thesun.ie/fabulous/5127915/prettylittlething-founder-teases-first-look-at-plt-cafe-but-shoppers-admit-theyd-rather-have-a-store/> [Accessed 17 August 2021].

2021. [image] Available at: <https://ps-af.facebook.com/OfficialPLT/posts/6830297623662829> [Accessed 17 August 2021].

FINAL IMAGE -

2021. [image] Available at: <https://uncoverla.com/2019/02/21/photos-inside-pretty-little-thing-flagship-melrose-place-store/> [Accessed 17 August 2021].

# data[].attributes.body
2021. [image] Available at: <https://www.ok.co.uk/lifestyle/fashion/molly-mae-pretty-little-thing-22545319> [Accessed 17 August 2021].

2021. [image] Available at: <https://www.ok.co.uk/lifestyle/fashion/molly-mae-pretty-little-thing-22545319> [Accessed 17 August 2021].

2021. [image] Available at: <https://www.instagram.com/p/CSe9y05o5gd/> [Accessed 17 August 2021].

FINAL IMAGE -

2021. [image] Available at: <https://www.ok.co.uk/lifestyle/fashion/molly-mae-pretty-little-thing-22545319> [Accessed 17 August 2021].