# data[].attributes.body
The 9/11 turn people inward
" Because the potential fallout of the 9/11 Attacks was a feeling of extreme vulnerability and insecurity, not just in the minds of the American people, but the world at large."

# data[].attributes.body
Kevin Feige, the head of Marvel Studios, offered a deceptively simple explanation in Variety: “I’ve always believed in expanding the definition of what a Marvel Studios movie could be. We try to keep audiences coming back in greater numbers by doing the unexpected and not simply following a pattern or a mold or a formula.”

# data[].attributes.body
Marvel optioned up the comics to studios from the 1970s through the 1990s. Spider-Man was picked up in the late 1970s, but the rights automatically returned to Marvel since a film wasn’t made in the allotted time period. Eager to get Spider-Man on the silver screen, Marvel sold the rights to Sony in 1998.

# data[].attributes.body
The deal stipulates that Sony keeps the rights to Spider-Man as long as they continue to produce a Spider-Man movie at least every five years — which they’ve done so far.

# data[].attributes.body
Beyond covid  the horizon includes some exciting additions to Marvel’s universe, like Mahershala Ali as Blade, Tatiana Maslany as She-Hulk, and the eventual arrival of Marvel’s first family, The Fantastic Four. (Finally confirmed by Marvel Studios head honcho Kevin Feige at Disney’s Internet-breaking Investors Day in December 2020.) As we have for the last few years, we’re keeping track of it all in this comprehensive guide of every upcoming Marvel Studios film (and television show) with a handy calendar of Marvel films into 2023.

# data[].attributes.body
Marvel/MCU superhero movies are popular because they are fun and family friendly. As a whole they aren't bad and aren't cinematic masterpieces either but they have mostly charismatic actors, colorful costumes, nice CGI, tons of bloodless and not really violent action, a very simple plot, unoffensive content, a lighthearted tone and a lot of humor

# data[].attributes.body
Marvel movies benefit from Disney's extraordinary marketing machine. So when a Marvel movie is made, it's heavily marketed all around the world at insane levels. That makes Marvel movies able to reach a broad audience.

# data[].attributes.body
Marvel and they designers , directors , story tellers found a way to tell a good story about they hero (individual movies) / hero’s (Avengers) to the entire world.

# data[].attributes.body
They have amazing marketing.
Huge stars as lead roles.
They are made for old fans of the comics but new fans that want to know about them too.
They are simplistic but enjoyable.
They have great special effects and fights.

# data[].attributes.body
"The soaring profits of the MCU can tempt us into assuming that superhero movies were always profitable ventures. But nothing can be further from the truth."

# data[].attributes.body
1. Created by Martin Goodman

# data[].attributes.body
When hiring directors, it looks for experience in a domain in which Marvel does not have expertise.

Thor: The Dark World has Shakespearean overtones; Ant-Man is a heist film; Captain America: The Winter Soldier is a spy movie; Guardians of the Galaxy is a giddy space opera

Marvel Studios grants directors a large degree of control, especially in areas where they have experience.

# data[].attributes.body
Marvel Cinematic Universe has been making the right choices, picking (sometimes not the best, but..) the right scripts, choosing the most suitable directors right from Jon Favreau to Ryan Coogler, not to miss the Jos Whedon era during the inception of Avengers characters and the reason director-duo, the Russo brothers.

# data[].attributes.body
"The character debuted in Marvel Super-Heroes no. 12 in December 1967."

# data[].attributes.body
"In the broken world that we’ve inherited, a superhero, upholding the virtues of these simpler notions of good and evil, becomes the metaphor for the security we think we don't have."

# data[].attributes.body
Marvel movies showcase differing emotional tones (the balance between positive and negative emotion verbally expressed by the characters)

The movies are also visually different.

# data[].attributes.body
"I think the key to the success was Stan Lee and Jack Kirby and Steve Ditko, and the dozens of writers and artists that created an amazing world over the course of forty plus years, fifty plus years," Kevin Feige said at New York Film Academy

# data[].attributes.body
"Enter Captain Marvel, Marvel’s first female superhero to get a solo film"

# data[].attributes.body
"Star Wars: The Force Awakens, starring Daisy Ridley as the first prominent female Jedi, broke box-office records. Mad Max: Fury Road showed that a provocative female character could upstage her male counterpart, even if he’s the one with the decades-old fan following."

# data[].attributes.body
"In 2016, Marvel announced that Brie Larson, fresh off a Best Actress Oscar win for Room, would portray Captain Marvel in a 2018 film"

# data[].attributes.body
"
The Captain Marvel moniker originally belonged to a man. Carol Danvers was just a side character in his story, an officer in the U.S. Air Force. In the 1970s, Carol got powers and a promotion. She took on the name of Ms. Marvel, a nod to the feminist publication Ms. magazine. She worked as a fighter pilot, a NASA scientist and the editor of a women’s magazine who wore scarves and oversize glasses in unabashed tribute to Ms. co-founder Gloria Steinem."

# data[].attributes.body
"Many action-movie screenwriters still assiduously avoid any trait that might render a woman “unlikable” and populate their movies with bland women"

# data[].attributes.body
"We are led towards feeding our own fears into a superhero and, in return, they become a metaphor for our own selves and our thirst for grandeur and adventurism."

# data[].attributes.body
At its best, Marvel Studios provokes an intense interest in characters, plotlines, and entirely new worlds.

by engaging customers indirectly as co-producers through social media interactions.

# data[].attributes.body
"Captain Marvel represents a break from those walking clichés. That’s crucial because girls and boys need more female role models onscreen."

# data[].attributes.body
BTS Access
Through social media and promos, Marvel Studios uses behind the scenes access to get fans excited. This tool is extremely important because it not only makes people excited about the film but also inspires them. This makes the fans feel like they are part of the process and therefore they become more loyal and passionate. Going behind the scenes also foreshadows many things about a movie. It can reveal certain plotlines or even characters that were not expected. It can even make fans

# data[].attributes.body
" For the first chapter of its existence, The Marvel comics were not as well drawn. They were not written as coherently. They were just sort of an off brand."

# data[].attributes.body
a series of movies that belong to the same production and universe are more likely to depend on this brand policy. It is often represented through the production of sequels that allow a brand to build a community around its movies and in this way, gain added value from the exploitation of the name of brand and of its marketing of derivative products.

this enables the use of a brand with its own characteristics, including its name, its logo, its characters or its universe.

a movie that is based on a book, a comic or a soap can be seen as an extension of a brand.

“that its characters and their experiences existed within a shared universe”

# data[].attributes.body
"Marvel became known for creating superheroes with layers of depth and pathos. They had weaknesses like regular people. They talked like regular people"

# data[].attributes.body
The link between a brand and the transmedia universe is crucial.

Establishing a lasting relationship with its audience is vital for a brand.

# data[].attributes.body
"But Marvel rebounded again, just as it had in the 1960s. While it found little success on screens, its comic book business was thriving thanks to a new kind of comic book buyer: the collector. In the 1980s, comic books, like baseball cards, suddenly became investments. The right comic carefully kept in mint condition inside a plastic sleeve might be worth a fortune. Speculators bought up special issues like they were initial public offerings. Marvel put out more and more series, again drawing on its strengths: creating powerful characters and crossing them into one another’s plotlines."

# data[].attributes.body
Marvel Studios, where the viewer is invited to follow a chronological order.

A movie must end with a hook in order to make the audience impatient to see the next movie in the list.

Marvel release on average two movies per year, which keeps the audience satisfied

# data[].attributes.body
"It went public in 1991 as the collector boom was at its peak—and then the comics bubble burst."

# data[].attributes.body
Marvel's trailer do not give away much information about the movie which is to be released, but they still create a deep sense of excitement in fans.

# data[].attributes.body
“It really seemed like this time the writing was on the wall for good. It seemed like this is truly the end of comic books as an industry.”

— Sean Howe

# data[].attributes.body
The cast of a movie plays an important part in the success of a series as continuity is crucial for marketing.
Another way of advertising the two movies before their release came from the numerous interviews given by the actors.  However, this was not the case with all the actors. In fact, two actors, Tom Holland and Mark Ruffalo let slip details about the movie. These spoilers by the actors appear to have been accidental. However, it is also possible that it was a clever marketing strategy.

# data[].attributes.body
"But a certain slice of people, including Isaac Perlmutter, understood that the company had tremendous potential."

# data[].attributes.body
"Marvel realized the real money would only come if it made its own movies using its own intellectual property—but getting the capital to do that would require a gigantic gamble."

# data[].attributes.body
"Marvel is the most successful individual franchise in cinema history. To date, their movies have grossed $22 billion worldwide. No other entity has come close to that-not Harry Potter, not James Bond, not Star Wars. Nothing has come close.”

# data[].attributes.body
In August 1996, Marvel created Marvel Studios, an incorporation of Marvel Films, due to the sale of New World Communications Group, Inc., Marvel's fellow Andrews Group subsidiary in film and television stations, to News Corporation/Fox. Filing with the U.S. Securities and Exchange Commission to raise money to finance the new corporation, Marvel, Isaac Perlmutter's Zib, Inc. and Avi Arad sold Toy Biz stocks, which Marvel had started and took public in February 1995