# data[].attributes.body
What else would you add here?

# data[].attributes.body
What else would you add here?

# data[].attributes.body
What else would you add here?

# data[].attributes.body
What else would you add here?

# data[].attributes.body
understanding how our audience behaves on Facebook, the sorts of events they might be interested in, the sorts of groups they might join or pages they might follow, etc

# data[].attributes.body
understanding the social implications of using Facebook as a platform to market our offer - particularly for paid marketing on the platform

# data[].attributes.body
sourcing, reading, compiling and sharing resources related to marketing on Facebook, particularly those focused on musuems

# data[].attributes.body
researching best practice on how museums market themselves on Facebook

# data[].attributes.body
ensuring that there is adequate resources for the Facebook marketing activity - i.e. small budget for 'boosting' the content on Facebook

# data[].attributes.body
making sure that those responsible for the activity have the necessary time to complete the task

# data[].attributes.body
ensuring that those undertaking the marketing activity have the necessary capabilities, competencies and literacies

# data[].attributes.body
storing data on Excel spreadsheets for long-range evaluation / analytics

# data[].attributes.body
sharing the data captured with the team through Excel spreadsheets

# data[].attributes.body
using Facebook Insights to capture data on how your audience is interacting with your content

# data[].attributes.body
creating audio content to include in promotional videos

# data[].attributes.body
for recording audio promotional content

# data[].attributes.body
Facebook Insights for capturing audience analytics data

# data[].attributes.body
for recording and sharing audience analytics data

# data[].attributes.body
creating text content to market the museum on Facebook

# data[].attributes.body
creating promotional videos to share on Facebook

# data[].attributes.body
creating promotional images to share on Facebook

# data[].attributes.body
for capturing video footage for promotional videos

# data[].attributes.body
for editing video footage to create marketing videos

# data[].attributes.body
for editing images to create image based marketing content

# data[].attributes.body
to schedule our Facebook marketing content

# data[].attributes.body
for marketing our museum