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I think that choosing to release our title sequence on video would be a successful marketing venture. This is because teenagers, our target audience, are much more likely to search the internet for things to watch due to the rise of video sharing sites like YouTube, and online streaming programs like Netflix. So, using a popular website, Vimeo, is a good way to reach teenagers because this is exactly the kind of place where teenagers would look for something current and new to watch. As well as this, Vimeo is free to use, which will attract a large audience because people would rather use free services than ones that charge you. An example of a film like this is 'the Fundamentals of Caring'. It is a teen drama that was released exclusively on Netflix - so, like True Colours would be on Vimeo, it is  only available on the web. This not only provides a sense of exclusivity but also keeps up with modern trends and technology, like we'd hope our film would. A DVD release would help us a lot with income as they cost about £10 each to buy, but despite this, not many people buy DVDs any more and people are more likely to pay for or use internet services than buy physical copies. So, I don't think it would be wise to also release the film on DVD.

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Typically, independent companies have restricted releases, and mainstream ones have worldwide release. Our company is independent, so a restricted release at a local cinema would be very effective. The fact that it is local is a positive thing because a film about London is being shown in London, and therefore lots of people from this city will want to watch it because people like to see things from their own region and feel represented. Another reason why this type of release would be more suitable is because if we released it widely (for example, in other countries), not many people would necessarily come to watch it because the distribution company, director and actors would not be established in the worldwide industry. Often, a certain company involved, director or cast member/s attract lots of people to watch films, regardless of genre or storyline. However, if we released it restrictedly we would have 100 people in one cinema watching it, instead of  100 people across 10 almost-empty cinema screens watching it. This is just an example figure, but essentially, a restricted release in only one cinema brings in the same amount of audience without losing money on hiring out lots of theatres. On top of this, there is an attraction to restricted release because it feels exclusive, which will encourage people to attend.

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If FKSJ was to distribute other teen dramas out there, there would definitely be several possibilities. One of the prime examples would be It's Kind of a Funny Story, a successful novel-based drama about a teenager admitted to a psychiatric ward. this film was mainstream-produced and distributed, but it still has a very indie kind of feel in the sense that it doesn't seem at all big budget, and it's modest yet hard-hitting. As FKSJ would be more than happy to distribute a film like True Colours, I feel like 'It's Kind of a Funny Story' is in the same vein in many ways, so FKSJ would produce other films like that.

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I all came to the conclusion that Studio Canal is a similar independent distribution company to the one we have created. This is because they have released multiple teen dramas that were not only very successful, but unconventional and unique. One example of the films they've distributed in the past is 'Submarine', a teen drama with an unusual set-up that is world-renowned as emotional, thought-provoking and compelling. It is  equally lighthearted and serious, too. We feel that our title sequence for our film is very similar to the Submarine due to these aspects. So, we judged that Studio Canal would be suitable and like us.

This is a small, independent distribution company like FKSJ would be, and I think that it distributes many great films that are made by more independent production companies, so they might want to consider distributing ours.

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We chose to create our own distribution company for the coursework, and we called it 'FKSJ'. Upon researching existing organisations, we did find suitable results, as we searched for films like ours and their distribution companies. However, we decided to go with our own distribution company - I see the benefit in this because that way, we didn't have to adhere to a different company's expectations/conventions of how a film is usually made with them, and we could do our own thing entirely.

Below is the ident for the distribution company. We chose to use an ident that wasn't too dramatic in its effects, because we have a more calm and realistic tone to our title sequence, so it fits well with that. We also created this specific design because the colours that we chose to use on the diamond match the kind of colour scheme and aesthetic for the film opening.