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Empire Magazine is about games and films that have come out and games that have had a review. They explain how film has gone. They interview famous people the film that have been there.

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The Guttenberg principle in the empire Magazine is reading from the right to left  and the primary optical to the right. Then the weak follow area. The terminal area on the right bottom. So in Empire Magazine there is they use by on the front cover there. so the text is draws some people to the other part of the page. so they read that and view the picture with a famous film called star wars. with in the Mise en mise en scene and the language. The anchorage within the picture. is explaining the point within. So in the article below. The text where it says New mood with a picture of two famous actors. From the movie with in depth review of how they think of this. So the big draw would be is the picture is dark and grim explaining the film is about death and can be sad.

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The texts fouts on the front cover is a red logo which will draw people in big bolded letters this would be in red is and gold depending on what film is being reviewed. Red is color of love and danger. white means the film is safe and easy going. there is a lot of black texts on a white background. The connotation of the colours within empire attic the target audiences.  denotations contrast the audiences.

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The age group that Empire Magazine is aimed is middle class men 16-30 due its film reviews based on that audience. But there 2nd audiences is male and female any age. So this would young men that watch a lot of films and like to read reviews. Vals that would fit into category of thinkers and adverse on this. Innovation also due to the style of the texts fonts and the stories. Experience would fit into this category as they would have a good job. so the magazine is aimed at everyone. Due to the masses amount of  texts this aidmed at a older audience