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Advertising is the concentrated effort to create awareness of a product, brand or service through bought media.

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Advertising is the concentrated effort to create awareness of a product, brand or service through bought media.

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PR is the management of the outside worlds perception af a companies product brand or service.
Marketing is how a company creates value for new and existing customers

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Difference between PR, advertising and Marketing

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Difference between PR, advertising and Marketing

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PR -
PR is 'earned media'. It is all about reputation, making people aware of the brand and talking about the story behind it.
They use trust to capture their customers by creating relationships with them. They do this through media exposure.
They use different ways to do this. Some examples are:
Interviews
News
Conferences
Publicity

Advertising -
Advertising is media that is bought and has to be paid for. This means that the company know what, when, where and for how long the ad is going to be there for. This gives the company 'creative control' and can advertise for the length they want, as long as the budget is big enough.
They have different tactics to do this:
Commercials\radio
billboards
printed ads

Marketing-
They use the 4 P's to communicate to the consumers. These are Price, Product, Place and Promotion.
The tactics they use are:
promotions
giveaways
coupons
emails
social media

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PR
Compared to advertising and marketing, PR is earned, focusing primarily on building publicity and developing brand awareness, reputation and persona. This can be achieved through numerous ways including;

. Media relations
. Reputation management
. Strategic partnerships
. Events
. Celebrity procurement
. Influencer programs
. Digital and social media

Put simply, PR aims to establish and sustain good will and understanding between a particular organisation and its publics (Chartered Institute of Public Relations, 2016).

It is also important to recognise that PR is equally as important in influencing consumer behaviour as it is with creating buzz (Egan, 2015).

Advertising

Unlike PR, Advertising is significantly easier to manage and companies typically have complete creative control. For example, brand messages can be communicated through push media such as billboards where consumers are passive recipients. Alternatively, messages could also be communicated through inbound/pull media such as personalised web-pages where consumers are proactive. This is an option whereas in PR consumers are almost always have a role in the communication process.

Marketing

Marketing is much broader than advertising, PR and selling.  It is the whole business seen from the customer’s point of view and focuses on creating and capturing customer value via satisfying exchange relationships (Kotler et al, 2013). Essentially, marketing focuses on persuasion, coming under multiple forms, integrating all marketing activities and creating profits through customer satisfaction and loyalty.

References

Chartered Institute of Public Relations. (2016). About PR. Available: https://www.cipr.co.uk/content/about-us/about-pr. Last accessed 06/02/2017.

Egan, J. (2015). Public Relations. In: Waters, M. Smith, N. Cooke, S.and Davis, D. Marketing Communications. 2nd ed. London: SAGE Publications. p213-229.

Kotler, P. Armstrong, G. Harris, Lloyd C. Piercy, N.. (2013). Marketing: creating and capturing customer value. In: POO Principles of Marketing. 6th ed. Harlow: Pearson Education Limited. P1-36.

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The difference between Advertising, PR and Marketing.

Advertising is media that companies have to buy, and they control the media for example where they air it and who sees it.

PR is media that is earned when a company builds their reputation and makes themselves known to the public and competitors.

Marketing is what rescources companies use to make their organisation successful

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The Difference Between Marketing, Advertising and Public Relations -  Benjaman

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The Difference Between Marketing, Advertising and Public Relations -  Benjaman

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Marketing is the procedure of communicating  and selling its product to a specific target audience by using the Marketing Mix of the product, price, plan and promotion.

Advertising is a way of communication through to a target audience mostly paid by the company for the consumers to see on television, radio and any other print publications.

Public relations is the communication method used by companies to create a positive image to their target audience and general public.

In other words, marketing is the strategy behind promotion. Advertising and public relations are the ways through that the overall marketing goal is executed.

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Marketing

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Differences between Marketing, PR and Advertising  - Holly P

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Differences between Marketing, PR and Advertising  - Holly P

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Marketing is an umbrella term which can be used when refering to both advertising and public relations (PR).  The term marketing itself refers to the resources used and the efforts that are required inorder to sell a company's product or service. It is helpful for the business to have a marketing plan as it will help to sell, communicate and deliver either the product or service that the company specialises in. As it is created from research marketing plans help to accurately identify both potential forms of communication media an that will help to reach the potential target audience.

Advertising is something which is bought. As it is bought by the company it is also uder their complete control, this means they are able to dictate the message, colour and size of the advert. the advert itself can take many forms such as radio spots, billboards, flyers, commercials and several others. The chosen media for a specific advertising campaign is selected based on the results from the market research as it selected as being seen as the most effective way to reach the target audiences. However it is important to remember that the duration of the advertising campaign depends on the company's financial resources which are normally based upon the advertising budget.

Public Relations is the area of the company which is associated driving the business forward in terms of brand awareness, building the story of the brand and the brands reputation. However, the core purpose of PR is to create a trusting relationship between both the brand and its customers. The tactics of PR include areas such as crisis management, public affairs, press releases and publicity.  A small company that has a low advertising budget may use PR inorder to communicate the brand name and ultimately establish the image of the brand.

Refrences
http://smallbusiness.chron.com

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Differences between PR, Marketing and Advertising - Aaliah Graham

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Differences between PR, Marketing and Advertising - Aaliah Graham

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Each of these various forms can be seen as similar as they all use the same types of mass media to send the message that they want. However, each section has a distinctive difference. Advertising media is a space that is brought. You can control the time it is shown and where it is. whereas in PR there's less of control as it about sustain a good image and creating content that will create a buzz in positive way. It is also used to handle any threat to a brand/ companies image. But marketing is used to identifying a need and to create a product/service to particular target audience to create superior value than competitors.

References
The chartered institution of marketing (2017) what is marketing
http://www.cim.co.uk/more/get-into-marketing/#what-is-marketing-

Rachel Purviance 2013, differences between PR and advertising
https://www.youtube.com/watch?v=bjxUovERbNg

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Alfie Booth - Marketing, PR, Advertising 

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Alfie Booth - Marketing, PR, Advertising 

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Marketing - how the product is communicated to their target audience using tool like the marketing mix like the 4P's and tactics like give aways and promotion etc.

Advertising - Bought media, the company has complete control of where it go's what it looks like and when it is released.

PR - Earned media, pushing brand awareness and building their reputation with their customers and potential customers, as well as story telling. The main purpose is to create a relationship with the brand and the customers through media exposure.

Reference: Julianna Neves (2014) PR vs Marketing vs Advertising. [online]. Available from:  https://www.youtube.com/watch?v=7zMRt6qCBZg [Accessed 2 February 2017

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Ellen Cawley- Differences between marketing, PR and Advertising. 

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Ellen Cawley- Differences between marketing, PR and Advertising. 

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Public Relations- This is where a company uses earned media to create attention for its brand. The company wants to sustain a good brand image and build up a relationship between the brand and its customers. It is all about persuading the customer through good reviews and awareness to buy the product or service. They want to create an excellent brand reputation so it keeps customers coming back.
Examples of PR is- Interviews, press releases and celebrity endorsements.

Marketing- Marketing is what helps a company sell a product or service. They are often communicating with a target audience through a marketing mix.
-product
-place
-price
-promotion
examples- promotions, events and social media.

Advertising- Advertising is bought media. The company is in complete creative control of what they are putting out, therefore there is no chance of bad media from outsider influences when it comes to advertising. They will run these advertisements such as TV adverts or billboards for as long as their budget allows.

References-
Juliana Neves (2014). PR vs Marketing vs Advertising. [online] Available from: https://www.youtube.com/watch?v=7zMRt6qCBZg [Accessed 1 February 2017]

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Differences of Mark. PR, and AD.- Rachael 

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Differences of Mark. PR, and AD.- Rachael 

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Marketing involves the development of a product or service to fit a consumers need, as well as making them aware of that need ans how to solve their problem. Commonly used is the marketing mix, a.k.a the 4 P's Product, price, place, and promotion.

Unlike marketing, advertising instead focuses more on the sales of products and less on the aspect of problem solving. Adverts are often created in order to persuade a customer to buy a product/service, or to raise awareness for a cause or idea such as giving to charity. Types of adverts include, billboards and TV adverts.

PR follows a different path as it focuses instead on the consumer/brand relationship, they aim to maintain a positive one for an overall positive brand image. This is achieved through positive media exposure and brand association. Bad news often travels a lot faster in media than good news, therefore companies have to maintain a good image in order to survive.

References: Marketing - http://www.cim.co.uk/more/get-into-marketing/
Advertising/Marketing/PR https://www.youtube.com/watch?v=7zMRt6qCBZg (Neves, J. 2014) PR vs Marketing vs Advertising

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Marketing: Tools which allows to support selling. To satisfy needs of the customers, using marketing mix and target and segment audience.

Advertising: Bought media, ad space for the company, that choose media channel, time etc.That can help the brand to be recognised.

PR: 'Earned media' process of building Reputation of  the brand or the company to the public, Raising awerness about agenda etc. . For example orginasing press conference or publications to the press.
Reference
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed: 30 January 2017).

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Lisa Boyd: Difference between Marketing, Advertising & PR.

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Lisa Boyd: Difference between Marketing, Advertising & PR.

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Both Advertising and Public Relations (PR) fall under the same category as they both have similar attributes, they both involve the use of media. Although they do have differences also, for instance, advertising is paid for and PR is "earned media".
Marketing then involves the actual process and those resources that help a company to sell its products.
Marketing: using the example of a company deciding to expand, an email could be sent out to consumers including a discount on the services to make them want to try it out.
Marketing uses the marketing mix to communicate and deliver products to a target audience. This could also be done through events, social media and other types of promotions.
Advertising: using the example of a company's expansion ideas, advertising could be used to promote the changes of the company. For instance, they could purchase a full page advertisement in a magazine, which they would also have full control over where it goes, what it looks like and when it can be published. Advertisement can also be seen/heard through TV commercials, radio spots & print ads.
Public Relations: with its purpose to build relationships between both brands and customers, again, using the example of a company expanding, the company would share the designs with press to enable their ideas to be spread further, and in hope that positive stories are created about their products/services.

Reference: Julianna Neves (2014) PR vs Marketing vs advertising.[online]. Available from: https://www.youtube.com/watch?v=7zMRt6qCBZg [accessed 2/02/17].

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PR is what you want to come out for a advert or for the company. For example an advertising video could go viral so that helps the company's

Marketing is the company efforts to help them sell them self's and the product to the buyer. So growth of the company will gain success.

Advertising is brought through media platforms e.g. print, online social. As well as the company knows their target audience so they will be in control when to publish it to aim for that target audience.

Reference

Juliana Neves (2014) PR vs marketing vs advertising. Available at https://www.youtube.com/watch?v=7zMRt6qCBZg

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Celine Paul : Marketing vs PR vs Advertising

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Celine Paul : Marketing vs PR vs Advertising

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Advertising: Advertising is something you pay for "bought media".  it allows the company to have complete creative control over the content that will be aired/published. for example commercials, billboards and flyers.

Marketing: The resources used helps sells a company's products and services. Its a way a company communicates and deliverers products to their target audience through the market mix.   examples such as giveaways, social media events and trade shows.

Public Relations: is all about persuasion. this helps the company gain brand awareness along with building a reputation.

Reference: Juliana Neves (2014) PR vs Marketing vs Advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed 1 February 2017)

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Olamide F.R - PR/Marketing/Advertising. 

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Olamide F.R - PR/Marketing/Advertising. 

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Advertising: Advertising is what grabs the consumers attention in terms of what the companies has to offer like products and services. Advertising can be presented in different ways such as TV adverts, flyers and billboards.  These advertising tools mentioned above will continue to help the companies growth, depending on what the budget is and how well it is being controlled.

Public Relations: Public Relation aim to persuade. This is another way of 'earned media' as this causes awareness to the consumer as well as building a reputation for the company. Furthermore, the objective is to build a trusting relationship between the brand and the consumers through exposure within the media.

Marketing: Whereas, marketing involves 'efforts and resources' which helps the company's to sell their products and services within the market through varies tactics (email marketing. events, giveaways and coupons) . In addition to this, communication helps deliver products to a specific audiences via marketing mix such as products, price, place and promotion.

Reference: Juliana Neves (2014) PR vs Marketing vs Advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg [Accessed: 1 February 2017].

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Abbie McGowan : PR vs Marketing vs Advertising 

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Abbie McGowan : PR vs Marketing vs Advertising 

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PR- This is earned media which drives brand awareness, builds the companies reputation and tell the brands story. PR tactics include: crisis management, press releases and interviews.

Marketing - is any resource that helps to sell a companies product or service. Marketing is also the process of communication. Marketing tactics include: promotions , giveaways and events.

Advertising- Is bought media which a company knows exactly what it will be used for. tactics include : printed adds, commercials and radio slots.

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Ailie Hughes; Marketing/ Advertising/ PR

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Ailie Hughes; Marketing/ Advertising/ PR

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Advertising:  Advertising essentially is what a company pays for; it is "bought media". This could entail for example, printed advertisements, commercials, flyers, billboards and radio slots, all of which the company has complete creative control over with regards to the content of what will be aired and published. These advertisements will continue to run for however long the company's budget can afford.

Public Relations: Public relations persuades. It is "earned media" in which drives brand awareness, builds a reputation and tells a brand's story. The initial purpose of public relations is to form a relationship between the brand and its customers via media coverage. Examples of PR include press releases, interviews, conferences and publicity.

Marketing:  Marketing involves the "efforts and resources" which helps companies sell their products and services. It is a tool that is used to communicate and deliver said products to a target audience via the marketing mix. Ways in which this can be carried out is through promotions, giveaways, email marketing, social media, events, coupons, trade shows and webinars.

Reference
Juliana Neves (2014). PR vs Marketing vs Advertising. [online] Available from: https://www.youtube.com/watch?v=7zMRt6qCBZg [Accessed 1 February 2017]

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Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return.

Advertising is a paid non-personal communication from an identifies sponsor, using mass media to persuade or influence an audience.

Public relations (PR) is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

References:
-Marketing Communications, Foundations of Marketing and Digital Marketing notes
-The Chartered Institute of Public Relations definition of public relations-
https://www.cipr.co.uk/
(Accessed: 1st February 2017)

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Caroline - Marketing/ Advertising/ Public Relations

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Caroline - Marketing/ Advertising/ Public Relations

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Marketing: use the tools such as communication to sell/deliver a company's products or services to the target audience. E.g. promotions, coupons, social media etc..

Advertising: it is "bought" media, it is a company that knows when the ads are being published. They have control over what goes into the ad and will be public advertisment as long as the budget allows. E.g. commercials, radio spots, internet banners, billboards etc..

Public Relations: is earned media, it is about bringing brand awareness, creating a reputation for the brand. It's about bonding a relationship between the brand and its cutomers through media exposure. E.g. public affairs, interviews, press releases etc..

Reference
Julianna Neves (2014) PR vs Marketing vs advertising. Youtube [online]. Available from: https://www.youtube.com/watch?v=7zMRt6qCBZg [accessed 31/01/17].

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Shannon Guest- Marketing/ Advertising/ PR

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Shannon Guest- Marketing/ Advertising/ PR

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Advertising: Advertising is 'bought media' which means that it advertises a company or product for a price. With Advertising there is complete control meaning that the buyer can pick price, idea, place and timing.

Public Relations: PR is 'earned media' meaning that the company has to gain this publicity or media by building a reputation. It is used to persuade.

Marketing: Marketing is the tools, efforts and resources that help to sell a companies products or services for example; promotions.

Reference: Juliana Neves (2014) PR vs Marketing vs Advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg [Accessed: 31 January 2017].

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1) Control
Since you are paying for your space in advertising, you have absolute control what, how and when it will be published.  Wherever in the PR you have NO control how and when will media presents your information. You can't even be sure, whether they will publish it.

2) Shelf life
Again - you are paying for the space, so you can run the advertise as long as you budget allows you to.  In general, ad has a longer shelf life than press release does.
You can't submit one ant the same press release twice. An editor won't publish your press release twice or three times in their magazine.

3) Special events
If a company sponsors an event, it shouldn't make an ad saying how great the company is for supporting this kind of event. This is a job for PR department.  The department will send out a press release to the medias and they might pick it up and publish it.

Reference
Apryl Duncan (2016) 10 Differences Between Advertising and Public Relations. Avaible at: https://www.thebalance.com/advertising-vs-pr-38618 (Accessed on 31st January 2017)

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Advertising- interactive ads, pay per click keyword, display ads, remarketing/retargeting . (Zook and Smith, 2016)

Public relations –the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organistion and its publics. (Egan and Egan, 2007)

Nile group discussion board is an example of public relations.

Marketing is the tools and the methodical resources which a company uses in order to sell their products and services.

Resources:

Egan, J. and Egan (2007) Marketing communications. London: Cengage Learning EMEA Higher Education.

Zook, Z. and Smith, P. (2016) Marketing communications: Offline and online integration, engagement and Analytics. London, United Kingdom: Kogan Page.

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PR is the building of a brand, the reputation which the brand would like the public to think of when consumers see their products. PR revolves around building a good relationship between the brand and it's customers.

Advertising is what the brands pay for consumers to see on tv, billboards and in the news. Advertising is mainly used to show the customers what they want before they know they want it, to make them believe they need it.

Marketing is the team which makes sure the consumer is satisfied with the product, to make sure that their products become supreme compared to others. Marketers make sure that there is a solid relationship between the customer and the company and isn't based solely on a sale.

Reference:
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed on 26th January 2017

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marketing is the efforts and resources that help sell a companys products and services

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marketing is the efforts and resources that help sell a companys products and services

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the process of communication using the 4 p's .

public relations is staffing in short. its how people are treated or interacted with.

advertising- bought media
publicity-free
pr- social

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Whereas public relations is about selling the company or brand through positively managing the communication channels between a company and its stakeholders. Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy.

https://publicrelationssydney.com.au/pr-marketing-whats-difference/

Difference Between PR and Advertising. Just likeadvertising, PR often helps increase the sales as well and may include elements of marketing. However, it is mainly focused in creating positive publicity about a particular company, organisation or individual and maintain a good reputation in the public.

www.ipr.org.uk/pr-vs-advertising.html

Karina A.

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Lea- Differences between PR,Marketing and Advertising .

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Lea- Differences between PR,Marketing and Advertising .

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MARKETING
Is based on a team making sure that there is enough value given to the product and the consumer .They are also in charge of the companies promotion ,the success of the product is down to the marketing .

PUBLIC RELATIONS .
Is based on building up the brand name, and gaining loyal customers

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Public Relations and advertising often fall under the category of marketing, Which is defined as the management process responsible for identifying, anticipating and satisfying customer requirements profitably

With PR focusing on a brand's image and being viewed positively by the public

However, Adverting focusing on the displaying and promoting of a good or service through a variety of ways such as sponsorship and media.

Reference

(Juliana Neves, 2014)
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed: 30th January 2017).

Charted Institue of Marketing (2017) Charted Institue of Marketing. Available at: http://www.cim.co.uk/more/get-into-marketing/  (Accessed: 30th January 2017) [online]

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Advertising-   pays Is bought media such as ad space tactics include print ads, commercials, billboards, flyers etc. Public relations – persuades, is earned m)edia. Concerned with driving brand awareness building reputation etc Purpose is to build a relationship between the brand and its customers through exposure and coverage in the media Marketing – advertising and pr come under this. Efforts and resources of a company that help sell a product or service. Process of communicating and delivering to a target audience through the marketing mix product price place promotion. Tactics include promotion, giveaways events etc. (Juliana neves, 2014) Juliana Neves (2014) Pr vs Marketing Vs advertising available at https://www.youtube.com/watch?v=7zMRt6qCBZg ( accessed 30/01/16) 

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Advertising-   pays Is bought media such as ad space tactics include print ads, commercials, billboards, flyers etc. Public relations – persuades, is earned m)edia. Concerned with driving brand awareness building reputation etc Purpose is to build a relationship between the brand and its customers through exposure and coverage in the media Marketing – advertising and pr come under this. Efforts and resources of a company that help sell a product or service. Process of communicating and delivering to a target audience through the marketing mix product price place promotion. Tactics include promotion, giveaways events etc. (Juliana neves, 2014) Juliana Neves (2014) Pr vs Marketing Vs advertising available at https://www.youtube.com/watch?v=7zMRt6qCBZg ( accessed 30/01/16) 

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Marketing - the way a service or product is shown to a target audience based on the 4 P's (Product, Price, Promotion, Place)

PR- the way the reputation and brand identity is shown to stakeholder (anyone interested in the brand/product/service. It is used to build a relationship between the company and its customers.

Advertising - different forms of promotion which seeks to attract customers/potential customers towards the company

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Daniella Asare - Marketing, Advertising and PR

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Daniella Asare - Marketing, Advertising and PR

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Advertising
Advertising is known as something you pay for, this meaning that advertising is bought media an example of this would be:
* Ad Space
This also including a business knowing exactly when, how and what will be aired.
Examples of advertising tactics could involve:
* Print Ads
* Radio Spots
* Flyers
* Billboards and much more.

Marketing
Marketing is known as the efforts and resources that assist the selling of a businesses product and services.  Marketing is also known as a method of communicating and presenting products to a specific target audience through something called a marketing mix, which is the 4ps:
* Product
* Price
* Place
* Promotion
Examples of marketing tactics could involve:
* Promotions
* Events
* Giveaways
* Trade Shows
* Social Media and much more.

PR
PR is known to stand for Public Relations and is known to be earned media. It associates with:
* Driving brand awareness
* Building reputations
* Telling the brand's story
Public Relations is known to build trusting relationships between the brand and customers, how it is shown is through exposure and coverage in the media.
Examples of Public Relations tactics could involve:
* Publicity
* Interviews
* Crisis Mangement
* Press Releases
* Public Affairs and much more.

Reference
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed: 30 January 2017).

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Maria – Marketing vs. Advertising vs. PR

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Maria – Marketing vs. Advertising vs. PR

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Marketing is the way that a company helps to sell its products or services. The company is communicating with a target audience through marketing mix.

Advertising is the media that a company has complete control over because they paid for it such as print ads or commercials.

Public Relations is building company’s reputation through earned media. The aim of PR is to create a relationship between customer and a brand.

Reference:
Juliana Neves (2014) PR vs marketing vs advertising. YouTube[online]. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed on 28th January 2017)

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Marketing is the effort and resources that help sell a company’s products and services. It is a process of communicating and delivering products to a target audience by marketing mix (product, price, place, promotion).

-marketing tactics: promotion, giveaways, coupons, email marketing, events, trade shows, webinars, social media

Advertising is what you pay for. It is bought media, such as ad space, a company knows exactly when, how and what will be published. It is a process to engage people and to persuade them to buy their products.

-advertising tactics: radio, social media, TV, billboards, leaflets, commercials, etc.

Public relations are earned media, it is concerned with driving brand awareness, building a reputation, and telling brand’s story. It is a company’s image and how they present themselves to general public.

-public relations tactics: press releases, publicity, crisis management, interviews, news conferences, public affairs

Reference

Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed: 28 January 2017).

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Marketing- is when a business sells and promotes a product or service by using market research and other methods like advertising.

PR-Building a relationship between and managing information between an organisation i.e a business

advertising- using mixed medias in order to produce an advertisement for a product or service , this can be a tv advert, radio advert and more

Reference - Juliana Neves (2014)PR vs marketing vs advertising https://www.youtube.com/watch?v=7zMRt6qCBZg(accessed on 28th january 2017)
belle communications(2013)

Difference Between Advertising and Public Relations

https://www.youtube.com/watch?v=OgXqOPp_Cmg(accessed on 28th january 2017)
belle

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Alice - Differences between PR, Marketing and Advertising

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Alice - Differences between PR, Marketing and Advertising

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Advertising is used to make profit where as PR is to persuade, encourage and raise awareness. Marketing generally covers both PR and Advertising, making it the biggest of the three.

Marketing is all efforts to sell products put together. It is comprised of lots of different factors of which importance varies depending on what is trying to be sold. Communication is very important in marketing. There are also many different strategies in marketing such as giveaways, discount codes and direct emailing.

Advertising is bought media such as billboards, television adverts or space in a newspaper. It is not personal and the company can do whatever they want with it.

Public Relations is earned media. It is  all about building a reputation and driving the company to more success through positive feedback from customers.  It is used to build a trusting relationship between the brand and the customer through exposure and coverage.

Reference:
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed on 28th January 2017)

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Marketing helps sell a company's product and services. That is process of delivering products through marketing mix.

Advertising is what company pay for. It is a form of promotion delivered though social media.

Public relations is earned media. PR is building a reputation of company and telling a brand story. PR builds a good relationship between company and customers.

Reference
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed on 25th January 2017)

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PR concerns the reputation that a company earns, and it is important to cultivate a trustworthy relationship between the brand and consumers. Positive PR can be generated via press conferences,  crisis management, interviews and press releases. It is less easy to control because it is dependent on what the public think of you.

Advertising is paid for by a brand, and is entirely controlled by the business. The message that is conveyed can be tailored and chosen by the business, and ads usually feature in magazines, websites or on television.

Marketing involves the strategies that a company uses in order to promote and sell their product or service. Using the Marketing Mix (Product, Place, Price, Promotion) enables them to target their audience in an effective way.

Reference
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg
(Accessed on 27th January 2017)

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Marketing is the methods and strategies that a company uses in order to sell their product or service. The marketing mix plays a big role in this area.
Advertising
This is where the company has to pay a magazine, or a website etc. in order to advertise their product to the target audience. Companies have a lot of control with their advertising, as they can adjust when it will be aired, what platform its on etc.
PR
Pubic relations is all about the relationship with the company and its target audience. Its all about building brand awareness.
Juliana Neves (2014) PR  vs marketing vs advertising. Available at:  https://www.youtube.com/watch?v=7zMRt6qCBZg

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Difference between PR, Advertising and Marketing - Pooja

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Difference between PR, Advertising and Marketing - Pooja

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PR
Advertising and PR are similar. PR is earned media, includes brand awareness, building a reputation and telling brands story. More about building a good rapport between the brand and customer so it becomes a trustworthy to the consumer.

Advertising
Advertising is what you pay for. It is brought media, such as AD space. Companies know exactly when, how and what will be aired or published. In this area its important to get the product seen by customers to persuade them to buy the product.

Marketing
Marketing is the effort and resources that help sell a companies products and services. Uses the marketing mix to help target their audiences. Uses the 4 P’s to ensure they have thought about the Place (Distribution), Promotion, Price and Product.

Reference
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed on 25th January 2017)

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Public relations is earned media. It is concerned with driving brand awareness, building reputation, and telling a brands story. 

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Public relations is earned media. It is concerned with driving brand awareness, building reputation, and telling a brands story. 

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(Juliana Neves, 2014)
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed: 25 January 2017).

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Advertising is bought media, such as 'ad space'. A company knows exactly when, how, and what will be aired/published. 

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Advertising is bought media, such as 'ad space'. A company knows exactly when, how, and what will be aired/published. 

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(Juliana Neves, 2014)
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed: 25 January 2017).

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Marketing is the efforts and resources that help sell a company's products and services. 

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Marketing is the efforts and resources that help sell a company's products and services. 

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(Juliana Neves, 2014)
Juliana Neves (2014) PR vs marketing vs advertising. Available at: https://www.youtube.com/watch?v=7zMRt6qCBZg (Accessed: 25 January 2017).