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use of black and white brings focus

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The viewer is guided to a sense of where to look in the image

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The use of a bright color catch your attention

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use of gridlines

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NOT THIS

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simple, easy to read.

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Make sure the Focus is one image or text and not multiple images

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The use of black and white for contrast

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not many colors needed

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uses rows and columns to create separate squares.

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Creating a color contrast is visually appealing.

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Use gridlines to keep things clean cut and organized

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The use of color in design

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uses color to create contrast with just a few colors.

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Very simple, clean cut, not too complicated, visually appealing.

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Gives viewers a sense of direction

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Black and white, not many colors are needed because overuse can make graphics look cluttered/confusing. Similar to contrast -

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Clean, equal space, use of gridlines.

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Sans serif fonts for a clean look.

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Black and white (Yin and Yang.) Brings focus. Space can all contribute to contrast. Opposites/strikingly different.

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1. Color
2. Contrast
3. Typography
4. Visual Dominance
5. Organization
6. Space

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Timeless, less room for error - because there are less elements. Higher quality print. Straightforward design.

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Not cluttered. The perfect balance of white space. The main focus should be on one thing. Breathability. Allows a central object to shine. Creates focus on a single object.

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Simple, takes into account only the necessary/required elements. Simple in nature - not complex