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Budget: $7,500,000
UK
Opening Weekend: $3,895,175

Total: $19,223,726 (to February 1 2009)

US

Opening Weekend: $413,869

Total: $143,495,265 (to June 19 2008)

15 awards

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-  As an indie film, actors famous for appearing on television shows rather than from other films were used, to make the most of their popularity but cost less than big stars.
- Similar to other films, teaser posters containing just Juno’s jumper and other clues were released before the main posters began appearing.
- Hamburger phones, as seen in the film, were sent to journalists and critics as an incentive to review the films. Bigger films would not need to do this as much as the film itself is reward enough. Certain publications across the world were also given a number of these to use in promotional giveaways. These went on to be worth a lot of money on eBay after the film achieved cult status.
- The film used a ‘slow release’, appearing in few cinemas to begin with and relying on word of mouth to increase ticket sales and expand screen numbers, after making its initial debut at a festival.
- The company then used the marketing technique of moving the film forward nine days ‘due to the buzz’ and was then slowly rolled out.
- An effective website was also set up around the film’s release, which included interactive downloadables such as wallpapers and screensavers as well as a soundboard from the film.

- The show’s cast also took part in numerous interviews for online outlets such as Collider and took part in a press junket to record interviews for shows including Access Hollywood.

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British
- Peter Bradshaw, The Guardian: ‘Juno is a fiction with irresistible charm and wit and Page carries everything before her, creating a character with a powerful sense of right and wrong, an overwhelming belief in monogamy, and a nascent talent for leadership.’

- Ben Rawson-Jones, Digital Spy: ’The lighthearted, comical treatment of a very serious issue may well be lapped up by the repressed, chattering classes (in a similar vein to the overrated Little Miss Sunshine), but Juno's self-conscious quirks don't always have the desired effect...Sadly, while Juno may be able to carry a big bun in her oven, this film can't quite bear the heavy burden of expectation so well.’

- Sukhdev Sandu, The Telegraph: ‘Juno...is a very modern nativity story...it's unsurprising if grown-ups see this as a valuable piece of demographic research, an insight into the complex minds of their teenage children.’

American
- Roger Ebert, rogerebert.com: ‘It is very smart, very funny and very touching; it begins with the pacing of a screwball comedy and ends as a portrait of characters we have come to love.’

- A.O. Scott, New York Times: ‘It’s not that Juno treats her pregnancy as a joke, but rather that in the sardonic spirit of the screenwriter, Diablo Cody, she can’t help finding humor in it.’
- Lisa Schwarzbaum, Entertainment Weekly: ‘But director Jason Reitman and screenwriter Diablo Cody really don't give a hoot what you think about the right to life/right to choose/right to make jokes about teen sex. Their movie, a blithe charmer balanced somewhere between a life-should-be-so-neat fairy tale and a life's-a-real-bitch tragicomedy, leaves political debate at the ticket counter and focuses solely on what it's like for Juno MacGuff to be Juno MacGuff.’

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Cinemas (opening weekend):
UK (10 February 2008): 363
US (9 December 2007): 7

UK TV premiere (excluding pay per view): March 2009, Sky Movies

UK terrestrial premiere: Sunday 26 September 2010, Channel 4

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Cinema ticket cost (2007 adult average): £5.20

DVD cost (as of January 2015): £4.13

Download cost (SD): £6.99

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Ellen Page as Juno MacGuff
Michael Cera as Paulie Bleeker
Jennifer Garner as Vanessa Loring
Jason Bateman as Mark Loring
Allison Janney as Bren MacGuff
J. K. Simmons as Mac MacGuff
Olivia Thirlby as Leah
Candice Accola as Amanda

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Budget: $250,000,000
UK
Opening Weekend: $22,439,915

Total: $90,264,170 (to December 9 2012)

US
Opening Weekend: $160,887,295

Total: $448,139,099 (to December 13 2012)

AFI Awards 2012
Movies of the Year

Golden Trailer Awards
Best in Show (“Chant”)
Summer 2012 Blockbuster Trailer (“Chant”)
Best International Poster (“UK Quad”)
Best Summer 2012 Blockbuster Poster (“Teaser One Sheet-City”)

Saturn Awards
Best Supporting Actress (Anne Hathaway)

Teen Choice Awards
Choice Movie: Actress Action (Anne Hathaway)

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- It started with fake ‘leaked documents’ being released to newspapers and magazines, containing information about government forces and a special operation.
- Following this, a special website was launched featuring a map of special screenings of Mission: Impossible Ghost Protocol, which started with a six-minute prologue of The Dark Knight Rises. This prologue revealed Bane and put the leaked documents into context.
- A few months later, the film’s official website released a fake police warrant for the arrest of Batman.
Then, soon after, a fake press release was published detailing fans to help look for Batman by taking pictures of graffiti purposely ‘put up by Batman’ in various cities around the world and for every picture tweeted, a frame of the trailer would be released.
- This was soon followed by another Twitter based activity, following the publication of cryptic audio clips, fans were encouraged to use the hashtag ‘#TheFireRises’, for which every tweet would reveal the pixel of a new image.
- In a partnership with drinks company Mountain Dew, various special bottles and cans of the drink was released containing codes, which when entered onto a website, would allow users to play a game. This led to the release of new bits of information, including letters and newspaper clippings.

- The cast also featured on various US chat shows in the run up to the show’s release, including Entertainment Tonight, Nightline, Jimmy Kimmel Tonight, The Tonight Show with Jay Leno and more.
- UK interviews were also carried in print in various media outlets such as The Telegraph and Digital Spy.

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British
- Chris Tookey, Mail Online: ‘The Dark Knightmare: It's bottom-numbingly long, the baddie is a mumbling bore and the plot is a pretentious mess - even Batman can't escape this disaster...Spectacular - but overlong and often incomprehensible’

- Robbie Collin, The Telegraph: ‘The scope here is unashamedly novelistic, and although the plotting of the film’s first act is arguably muddled, Nolan’s sheer formal audacity means the stakes feel skin-pricklingly high at all times...after a breathless, bravura final act, a nuclear payload of catharsis brings The Dark Knight Rises, and Nolan’s trilogy, to a ferociously satisfying close.’

- Alex Zane, The Sun: ‘While there is nothing in this movie quite as electrifying as the late Heath Ledger’s Joker, this is still a phenomenal piece of film-making by a director at the top of his game and a spectacular and emotional end to the trilogy.’

American

- Roger Ebert, rogerebert.com: ‘"The Dark Knight Rises" leaves the fanciful early days of the superhero genre far behind, and moves into a doom-shrouded, apocalyptic future that seems uncomfortably close to today's headlines.’

- Nev Pierce, Empire Online: ‘With spectacle in abundance and sexiness in (supporting) parts, this is superhero filmmaking on an unprecedented scale. Rises may lack the surprise of Begins or the anarchy of Knight, but it makes up for that in pure emotion. A fitting epitaph for the hero Gotham deserves.’

- Lisa Scwarzbaum, Entertainment Weekly: ‘Chaos reigns for much of The Dark Knight Rises, often in big, beautiful, IMAX-size scenes that only Nolan could have conceived. Yet when the apocalyptic dust literally settles on this concluding chapter, the character who lingers longest in memory is an average Gotham City cop named John Blake, wonderfully played with human-scale clarity by Joseph Gordon-Levitt. It is, Nolan counsels, a far, far harder thing to do ordinary good than to steer a Batmobile.’

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The Dark Knight Rises Official Movie Trailer Christian Bale, Batman Movie (2012) HD

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Cinemas (opening weekend):
UK (22 July 2012): 594
US (22 July 2012): 4,404

UK TV premiere (excluding pay per view): August 2013, Sky Movies

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Cinema ticket cost (2012 adult average): £6.37

DVD cost (as of January 2015): £4.99

Download cost (SD): £6.99

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- Product (film)
- Place e.g. Cinema/ festivals, Global/ national
- Price e.g. Ticket prices, where will it be sold to? Budget

- Promotion: Trailer, Poster, Social media, Billboards, Online, Reviews/ word of mouth, awards, publicity stunts. (advertising)

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Christian Bale as Bruce Wayne/Batman
Michael Caine as Alfred Pennyworth
Gary Oldman as James Gordon
Anne Hathaway as Selina Kyle
Tom Hardy as Bane
Marion Cotillard as Miranda Tate/Talia al Ghul
Joseph Gordon-Levitt as John Blake
Morgan Freeman as Lucius Fox