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Share of progress made, problems encountered and key learning points so far.

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We like: magic pill exercise, the pace and topics, the coursebook, Mike :) the guest speaker, the range in media and examples used e.g. video clips.
To improve: the coffee :) maybe we could have shared an example from our own context eg an advertisement/other marketing activity

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1. Bad: Assignment duration is too short and unrealistic.
2. Good: Youtube videos are good and keep us awake
3. Good: Lecturer is quite flexible with time and provide ample break time

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- Pricing Strategies
- Youtube Video

To Improve
- provide Starbucks coffee would be great..

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LIKES
1) CIMB talk by external speaker
2) Lecturer's deliverables

DISLIKES
1) To short of time to submit assignment
2) Today's food was not appetizing

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We like
1. Invited guest speaker was good.
2. Marketing planning
To improve
1. More case studies

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Good: (1) magic pill exercise, help to develop the mktg plan (2) digital mktg talk by Adam gave a good perspective and how it was influenced by generational evolution. To be improved: (1) real life case study of how a mktg can be run

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Purpose of consumption is expetiential and its random

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Purpose of consumption is expetiential and its random

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1. Industrial Buyer Behavior - (more inelastic demand, one of the characteristics)

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1. Industrial Buyer Behavior - (more inelastic demand, one of the characteristics)

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2. To change people's perception - smoke screen may be applied to confuse buyers in comparing prices (example)
3. Buyer decision making process flow

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finding options

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Consumers are the end users

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How management can use their understanding of customers' buying behaviour to influence the buying decision of consumers

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B2B could be more structured and predictable than B2C

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Segment Target Position

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Importance of customers buying behaviours, segmentation

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Choices
Buying pattern
Segmentation

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1. Segmentation increases profit
2. Consumer behavior may not be rational
3. There are 3 buying patterns: straight rebuy, modified rebuy, new task

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1) Market segmentation
2) Consumer behavior
3) Consumer decision making

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There are MOSQUITOES in the room! EXTERMINATE THEM PLEASE!

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if marketing influenced your child, you have been a bad parent

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if marketing influenced your child, you have been a bad parent

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Satan At Work

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Guess it depends we look at it from which perspective

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GOOD

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Good

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Good

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Just like how and why we have signed up for Lancaster Sunway Dual Award program