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11 weeks

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Aim: To understand how the pandemic impacting the fast fashion direction.

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Aim: To understand how the pandemic impacting the fast fashion direction.

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EllE,2020 Covid_19 pandemic

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Garments works.

Retail under public pressure.

To understand how "The Boom of the sustainability" help reshape the crisis  in fashion-less product, les travel.

To investigate "Digital Revolution" move on line domination ,showrooms, to se the product 3D digital clothing,

To identify that the customer buy less and taking more care of our clothes .Everybody buy less in lookdown.

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-”But now, as the COVID-19 situation escalates, the globalised, growth-driven business model is finally being called into question. Alongside a recent explosion in awareness of the need for fashion to wake up and shape up, putting ethics and environmental concerns on the backs of both consumers and brand, this is a watershed moment when it comes to designing a plan for the way the industry could work in the future. But in order to prosper and develop a new, more sustainable way of working, we first need the right governmental support to lead us through these uncertain times”(Eco-Age,2020).

-H&M "Looop" Will Transform Old Clothes Into New Ones in Front of You. Another step towards becoming a circular and more sustainable fashion brand(HYPEBEAST,2020).

-COVID-19 has sent shockwaves through the fashion industry’s sourcing and production operations, putting livelihoods and businesses at stake across the value chain. Beyond managing the immediate crisis, however, the industry needs
to look ahead to the “next normal”—and fundamentally reshape its sourcing practices.(Mackenzie, 2020).

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The method used was qualitative  method with a qualitative descriptive approach. The technique of collecting data was a literature study, interviews, journal articles. 

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The method used was qualitative  method with a qualitative descriptive approach. The technique of collecting data was a literature study, interviews, journal articles. 

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https://www.theguardian.com/global-development/2020/oct/28/covid-crisis-fashion-report-workers-rights-wellbeing-and-dignity-should-not-be-put-on-holdhttps://www.mckinsey.com/industries/retail/our-insights/perspectives-for-north-americas-fashion-industry-in-a-time-of-crisis#
https://www.britishfashioncouncil.co.uk/pressreleases/The-British-Fashion-Industry-Calls-on-Government-for-Support
https://www.forbes.com/sites/brookerobertsislam/2020/04/13/designer-and-supply-chain-digital-revolution-how-covid-19-is-changing-the-fashion-industry/?sh=7d44d9b77ccc