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1. Contribution to Discourse
The emergent work ‘as enquiry’. (BarreD 2009:138). Rather than to consider the work as a finished piece, we begin to consider the work as an enquiry and part of a larger conversa)on within the context of visual culture (not simply just self-expression). Address the following:

➢  Locateatleastthreeotherprac))onersthatyoufeelyourworkisindiscoursewith?

Jamie A Waters, British Archive Collections, Amir Hossain, Generation Z

1. ➢  Considerwhatmagazines/publishers/mediapartnersyoufeelwouldsuityourwork?

The Face Magazine, Nasty Magazine, metal Magazine, Kabult Magazine, King Kong Magazine

1. Where would you like to situate your work? (your works placement coming up)

I haven't yet reached a place within my work where I believe I fit into a placement with somewhere, I am still yet developing into creatives roles, and deciding on whether I would like to be the creative person/concept or idea or be the organiser and distribution and casting of talent.

1. ➢  ADempttoar)culatewhatyoufeeltheworksstyleis(minimal/baroqueetc)?

My work is very rough around the edges, quite creative and unique I would like to say, I never really take everything to a finished standard and there is always room for improvement. I think I take inspiration from my roots and I like to analyse a lot of documentary photography and take inspiration in curation from there.

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I have decided to choose space as my chosen brief for Simone Rocha, through my research and development of the brand I have discovered how Simone concentrates on curated imagery and fashion communication orientated films. Simone has designed sculptures for her own store at Dover Street Market. Applying the brand and the aesthetics into a spacial design I believe its something that Simone Rocha has not yet developed into. On deciding space, I believe there will be many layers in which I can translate the brand via space. I wish to focus on the family heritage and roots aspect of Simone’s brand as well as endorsing into the textural and fabrication of the brand and applying this into a room, with Simone’s essence being the focus on women I believe there is a gap for Simone in creating a spacial design for womanhood in which women can endorse into textualizing and experiencing the brand. For my own personal development in first year last terms project I briefly went into spacial design, in which I would like to take this further and orientate my project around this focal point, improving my skillset with spacial design technologies and becoming more familiar with the language of space.

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@camille_vivier
Very raw and earth tone aesthetic, historical and periodic feel to her work, the colour palettes match.

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Paris, K (2020) 'Fashion and Art by KIKIXUE' [Instagram] 20 February. Available at: https://www.instagram.com/p/B8y-mn_o5J9/ (Accessed at: 30 October 2020)

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Paris K (2019) 'Narcissus So Himself' [Instagram] 3 June. Available at: https://www.instagram.com/p/ByQOk1nIJrE/ (Accessed at: 30 October 2020)

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Paris, K (2019) 'Crouching Tiger by KIKIXUE' [Instagram] 31 July. Available at: https://www.instagram.com/p/B0lBL8-I6oq/ (Accessed at: 30 October 2020)

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Paris, K (2019) 'Boycott 2015, Just Love it.Love it' [Instagram] 10 October. Available at: https://www.instagram.com/p/B3cr2I8oaJQ/ (Accessed: 30 October 2020)

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Paris, K (2020) 'Warnings by KIKIXUE' [Instagram] 25 August. Available at: https://www.instagram.com/p/CETwiqajVWO/ (Accessed: 30 October 2020).

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Nguyen, V (2020) 'First Proper Shoot in a Pretty Long Time' [Instagram] 7 October. Available at: https://www.instagram.com/p/CGCs8dKFAK6/ (Accessed: 30 October 2020).

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Early adopters are individuals or businesses who use a new product before others, early adopters are vital to provide feedback and help a company or brand re work improve the products deficiencies. Early adopters are likely to pay more of premium for the product as they cover the costs of the research and development, this process allows the product to be improved in efficiency, reduces its cost and increases its market penetrations. This process also raises the early adopters social status.

True definition of an influencer

Informed by the innovator of fan the winds of change

commits to values and understands how to communicate to others

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Inspiration 5

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Inspiration 4

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Inspiration 3

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Inspiration 2

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Inspiration 1

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Femininity

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Eerie Romance

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Theatrical

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What cultural and technological changes have driven the departure from mass communication (or from broadcasting to narrow- casting)?

Accessibility to more niche platforms, not everybody listens to the radio anymore as a source of communication, news and music as each individual has the ability and accessibility to the internet where each individual can personalise their experience as so much content exists out there. Similar effect with TV, which a nation broadcast, now individuals have access to platforms like Netflix which allow you to choose what you can watch rather than what's on the Tv.

What is tailored communication?

Communication that consists of the right personality traits for a set individual, essentially a collection of personal data which tailors the information an individual is communicated.

Define what is an interpretive community.

A community which has been defined based upon factual research, its information interpreted based upon information found in personal data and analysis of communities.

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Cultural Trend- Asia: Living in the Third Platform

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Cultural Trend- Asia: Living in the Third Platform

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https://www-wgsn-com.arts.idm.oclc.org/insight/article/89029

Analysis

The immersive future of the APAC region is being fuelled by a generation of digital natives, with pandemic-induced demand for innovative virtual experiences leading to increased investments in digital infrastructure.

As highlighted in our Gen Z: Living in the Third Platform report, extended reality (XR) is set to transform the way people communicate, play, shop and work. The pandemic has further blurred the lines between physical and digital, with more people increasingly seeing technology as an extension of themselves and actively socialising in virtual environments.

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https://www-lsnglobal-com.arts.idm.oclc.org/macro-trends/article/18091/neutral-culture

What This Means To Your Brand

1. Neutral Culture means brands should stop relying on old stereotypes of identity to speak to their consumer.

2. As consumers shift beyond traditional markers of identity, there are no tell-tale signs of what their tastes may be.

3. Gender-neutral retail is moving beyond girls borrowing from the boys, but rather a deeper interrogation of shapes, colours and silhouettes that suit all.

4. Pop culture is pushing this moment. As television continues to show minorities and women in different roles, it will normalise it. Advertising serves to second that.

5. Move away from a gender binary. There is a third box, and more consumers want to acknowledge that they exist outside of the traditional paradigm.

6. Racial identity is in many ways a more sensitive topic than gender, because one is consider a choice, while the other is for many seen as genetic.

7. Be weary of making flippant assumptions – we do not exist in a post-racial world.

8. But do consider how you can broaden your definitions when it comes to race and how what a person may desire, may or may not be related to their racial identity.

9. Challenge presumptions. Nude was considered a neutral fashion term but is inherently racist.

10. Make sure your brand also expand definitions – such as what nude means, but also what it means to be a man or woman in the 21st century.

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https://www-lsnglobal-com.arts.idm.oclc.org/micro-trends/article/25985/heritage-refashioned
Lab Notes

1. For brands, glorification of heritage is no longer an option. Instead, to reach Generation Z luxurians, use branding to adapt your legacy into something that is metaphoric and not rooted in the past.

2. The luxury sector is still plagued by white elitism. Rather than taking pride in exclusivity, actively decouple luxury from price point, and focus on making your products and services accessible to anyone who shares your values.

3. Wealth is intrinsically linked to colonialism, so do not brush your history under the rug. The BLM uprising is an opportunity to own up to your past, encourage debate, education and ultimately admit: this is how we started.

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https://pin.it/5cDydYA

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Feminism
Feminine
Couture
Socially conscious brand
Tradition
Heritage
Periodic
Ritual
Royal
Grand
Theatrical
Embroidered lace
Experimental fabrics
Clean Colour Palettes
Mix of Feminity
Coquettish
Melancholy
Eerie Romance
Embellished
Homages
Elizabeth I
Accessories
Brogues
Broches
Cultish
Cult
Personality
Intimate
Fantasy elements
Intimacy & Privacy
Tapestry
Minimal